Career Building

The proven, frustration-free way to make your business stand out online, from one of North America's leaders on digital marketing for small businesses. Today, you can launch a website, create social media feeds, and get products and services to market on some of the world’s most powerful sales platforms in a matter of hours. But marketing your small business effectively takes some careful thought.

Leading for Organisational Change is an intelligent and practical guide to the human side of merger integration and other organizational change. Building a clear sense of common purpose and then reinforcing it through storytelling can underpin the success of an integration or significant change program. Pulling together the best thinking from neuroscience, psychology, business, and her rich personal experience in 20 years of leading change projects in professional services organizations and other people-centered businesses, author Jennifer Emery presents a framework for change.

Got a million-dollar idea but unsure of the next steps? Stuck in your product development journey? Confused about patents or contemplating product licensing? Curious about how storytelling can win investments? "Valuepreneurs" is your go-to audiobook for navigating these challenges and more. This comprehensive guide presents the innovative Value-Driven Product Development (VDPD) process, offering a detailed roadmap from ideation to successful product launch. It's a fusion of practical strategies and real-world insights, tailored for navigating the complex terrain of product development.

Why do four in every five employees quit their job? According to research, it's because they don't feel appreciated. Maybe this employee is you. Or maybe you're a manager wanting to hold on to good people. Either way, appreciation is the key to a workplace people care about. Dr. Paul White, a psychologist and leading workplace authority, unpacks the obstacles holding you back from authentic appreciation.

Most people never learn how to invest or develop a millionaire mindset, and they end up struggling their whole lives. Lucky for you, you've found Millionaire Mindset Mastery and Investing for Beginners 2022! This audiobook is the perfect guide for anyone looking to set themselves up for success. Learn everything you need to know about investing, real estate, the stock market, and crypto. Plus, you'll learn how to develop a millionaire mindset so that you can stay focused and motivated on your path to wealth! Let this audiobook guide you and serve as your roadmap to success.

In The Trifecta of Trust, psychometrics and leadership expert Joseph R. Folkman has collected a mountain of compelling data to make the irrefutable case for the value of trust in leadership. Folkman’s life mission has been to provide accurate assessments for leaders to help them understand their effectiveness, impact on outcomes, and specific insights on what they can do to improve. Now you can discover the tools for increasing trust based on quantifiable results and have greater impact and effectiveness as a leader.

The Culture Blueprint is a systematic guide to building a company culture. This audiobook is about fostering committed, enthusiastic employees. Distilling his years of experience teaching culture-building to companies like Google, P&G, and Amazon.

Turn Your Passions into Profits outlines step-by-step guidance for turning your passions into a profitable and lasting business. Author Matt McWilliams, a successful entrepreneur and in-demand online business coach, shows you exactly how to do just that. He details how to find and attract your audience, build a following, and ultimately how to monetize your venture quickly and sustainably.

Your 20s are a radical time of change, and just when you’ve figured it all out, the quarter-life crisis hits - hard. Brian Paes-Braga has been there. Even though he achieved his most ambitious goal - to become a multimillionaire by age 30 - he found himself confronting his own quarter-life crisis and feeling personally bankrupt. Brian made the pivotal decision to pursue balance over the bottom line and redefine the word success. Part business book, part memoir, 8 is packed with stories and insights from Brian’s unique coming of age.

Delivering a fresh perspective, Yohn's What Great Brands Do teaches an innovative brand-as-business strategy that enhances brand identity while boosting profit margins, improving company culture, and creating stronger stakeholder relationships. Drawing from 25 years of consulting work with such top brands as Frito-Lay, Sony, Nautica, and Burger King, Yohn explains key principles of her brand-as-business strategy.

Free yourself with the Green Beret’s A-Team methods of syncing mind, body, and spirit to become all you want to be. War has a way of shooting holes in your best-laid plans. Sgt. 1st Class Gregory Stube (Ret.) suffered life-changing wounds during the battle of Operation Medusa in Afghanistan in 2006, but using the Green Beret methods he learned in the Special Forces, Stube knew he could conquer anything. Conquer Anything is a special forces book, but even more than that it is a leadership book designed to help each of us achieve the highest goals possible.

With decades of hands-on experience, expert strategist and writer Drew Neisser has witnessed the dramatic evolution of business-to-business marketing. Working alongside giant brands like IBM, as well as start-ups and midsize companies, and interviewing more than 400 top practitioners, Neisser uncovered the top four characteristics that all successful marketers have in common: They are Courageous, Artful, Thoughtful, and Scientific (CATS).

As a coach to some of the country’s highest-profile executives, Daniel Harkavy has witnessed the transformation that comes when leaders utilize coaching to turn their paycheck-driven teams into vibrant and successful growth cultures. Since founding his company in 1996, Harkavy and his team have coached thousands and shared their knowledge by certifying coaching leaders across the country. Now, in this strategic and thought-provoking guide, he shares his proven strategy for improving your team’s performance while raising quality of life inside and outside of the office.

Mastering the Cube skillfully lays out proven organization design principles. Comparing today's complex organizations to a Rubik's Cube, the authors explain how focusing improvement efforts on just one or two facets of the organization is akin to concentrating on just one side of the cube. Doing so is bound to affect - and more likely jumble - the other areas needed to generate a healthy and sustainable organization. They advocate stepping back and taking a systems-wide, comprehensive view of change and bringing all elements into alignment with strategy.

This intelligent, breezy listen provides tools, exercises, and additional resources that offer real-world support to tackle your own engaging, competitive, and authentic brand identity. Entertaining examples from pop culture and politics round out this book that can truly take you from individual to empire.

If you are getting exhausted by the endless emphasis on revenue or employee growth as the assumed primary goal of every agency owner, then this book is for you. It is a clarion call for agency owners to stop chasing unicorn-like growth, and instead focus on serving their clients, employees, friends, family, neighbors, and thus make an indelible imprint on the world.

Most organizations today strive for goals such as employee diversity, inclusive leadership, and younger and fresher ideas. But how do we get there? In her trailblazing Reverse Mentorship program, world-renowned executive coach and personal development advocate Patrice Gordon creates a safe and engaging culture by having senior leaders learn from junior employees. Reverse Mentoring offers various tips to make reverse mentorship work.

This newly revised edition demonstrates how action learning can be used to address today's increasingly complex organizational challenges. Packed with extensive enhancements, including new international case studies, and more strategies to introduce and maintain action-learning programs within an organization, Optimizing the Power of Action Learning delivers an innovative and fresh perspective - making it a must-have for any organization looking to heighten competitive advantage and sustain success.

Selling is the cornerstone of our economy and our society. Everyone sells - some just do it better than others. The million-dollar sales pros know that to sell well requires a complex set of skills, as well as the willingness to perfect relations with the customer. There is no one in the sales arena better versed on the subject of the Big C - the customer - and the significance of service and satisfaction tactics, than Barry J. Farber.

Armstrong on Reinventing Performance Management presents a holistic approach to performance management, drawing on Michael Armstrong's vast research and experience. Most organizations have performance management processes in one form or another, but these are often based on formal annual reviews, forced rankings and directly linked to pay decisions. These traditional approaches are often at the expense of ongoing, continuous feedback and focus on looking back at what has or has not been achieved rather than looking forward.