Career Building

When running a business you want to reach as many potential customers as you can. It doesn't matter if you're selling a product, advertising an artist, offering a service, or operating a website. If you go into a venture making a profit, you want to maximize that profit by getting as many eyes on you as you can. That's where Facebook marketing comes in. It's never been easier to advertise through Facebook.

The practical handbook for understanding and winning in the post-COVID digital age and becoming a 21st century leader.

It's an event so popular, it's sold out up to a year in advance. It's an experience so powerful, participants willingly pay the $30,000 ticket price and return again and again. It's a place where dreams are made, expectations are exceeded, and multimillionaires are born. It's the Maui Mastermind, the most exclusive wealth retreat in the world, and its secrets have been kept behind closed doors. Until now.

In Follow the Feeling, strategy advisor Kai D. Wright answers a critical question plaguing entrepreneurs, brand strategists, marketers, and leaders: How do you grow your brand in a noisy world? Analyzing 1,500 fast-growing companies from Alibaba to Zara, the Columbia University lecturer and Ogilvy global consulting partner unpacks five branding secrets. Starting with behavioral economic principles and ending with a new systems-based approach to brand building, Wright offers listeners one metric that trumps the hundreds entangling brand value, feelings.

Startup Culture Mindset: A Primer to Building an Amazing Culture and Tribe was written for startup founders or executives who aspire to create an amazing team that buys into the mission. The key is to understand that the founder of a startup or leaders of a company determine the culture on purpose. And in order to do that well, you have to understand the key elements of a culture framework. Based on 20 years of company creation, leadership, and observation, Bernhard Schroeder shares with you the key elements of a culture framework:

A Call to Life aims to help veterinary caregivers increase self-efficacy, decrease unnecessary suffering, and increase sustainability in their mission to support animal health around the world. The veterinary profession is powered by dedicated, bright, and selfless individuals. Unfortunately, the long-standing and dysfunctional culture in classrooms and practices around the world expects veterinary caregivers to be ready to sacrifice everything in the name of being deemed qualified and 'worthy.'

In The Third Decision, the second book in Randy H. Nelson’s bestselling Decision Series for Entrepreneurs®, Randy explores the concept of “entrepreneurial addiction” and how entrepreneurs can become more intentional about their everyday and future decisions. Being an intentional entrepreneur requires you to think ahead, asking yourself some tough questions about what you might, in the future, regret about today. The Third Decision will help you conduct a clear-eyed examination not just of what you’re doing now and why, but also how you might feel when you look back on it someday in the future.

Good entrepreneurs choose to walk a path of positive change that’s bigger than money, or status, or success. After spending hundreds of hours in a prison visiting his father and the same amount flying in a private plane, entrepreneur Nick Kennedy started a search for meaning beyond the airline that he launched, grew, and sold. In The Good Entrepreneur, he charts the pathway to creating both a successful business and an intentional legacy.

Discover the essentials of becoming a successful solopreneur. This book is your first step towards independence, offering a comprehensive overview and foundational knowledge for your entrepreneurial path.

A Champion Mindset is the key to success in business and in life. In this insightful parable, Kevin Comerford shares the business philosophies and core values that increase positivity, client satisfaction, and business growth. Follow along as Emily, Champion Air Conditioning’s new service technician, and her mentor, Joe, reveal how business owners, team members, and new recruits can build their own greatness. Adopt a Champion Mindset, and you, too, can make your future bigger than your past.

Shopify makes it easy for anyone, regardless of technical skill or experience, to start an online store and sell products to customers around the world. With a user-friendly interface, a range of customizable templates, and powerful tools for managing orders, payments, and shipping. In this audiobook, we will walk you through the process of setting up a Shopify store from start to finish. We will also provide tips for marketing and promoting your store and how to scale your business.

Entrepreneurship starts with an idea and a dream: a dream of a better world for others, and a life less ordinary for yourself. These days, more people than ever are full of world-changing ideas and, thanks to technology, have the means to bring them to life. But many ideas remain just ideas, and many dreams just dreams. Startup Mixology is first and foremost a book about turning your ideas into action. From the cofounder of media company Tech Cocktail, a veteran entrepreneur and investor.

The Business of Excellence offers a unique and compelling perspective on the drivers of excellence in teams and organizations. The challenges of high performance and leadership are explored in depth and are illustrated with insights, interviews, and case studies from the military, sporting, and corporate worlds. The material includes a proprietary performance model that can be applied to a wide spectrum of organizations.

The founder of Tough Mudder - the world's greatest obstacle course races - takes us inside his unconventional company and reveals how tribes form and grow in surprising and powerful ways.

World building strategist Randy Ellefson turned his successful book series, The Art of World Building, into a popular podcast of the same name, with episodes loosely drawn from each book in the series. Fifteen episodes are collected here, based on a theme: They’re about creating life and inspired by chapters of that volume. Ranging from 25 to 35 minutes each, the episodes discuss gods, species/races, plants, animals, monsters, heroes, villains, and even the undead.

Hiring for Diversity: The Guide to Building an Inclusive and Equitable Organization brings together the most cutting-edge practices for implementing a diversity hiring strategy that leaves your organization with a comprehensive view and an actionable plan.

The world as we know it is rapidly changing. In some ways, it seems there is a greater darkness emerging as violence and desperation continue to erupt in corners of the globe and millions of people suffer from hunger, homelessness, and hopelessness.

Tell Me More offers the tools and strategies attorneys and professionals need to build a thriving book of business based on strong, trusted relationships with their clients. In her first book, After Hello, Deb Feder uncovered how to start curious, confident client conversations. Now, in Tell Me More, Feder delivers a simple yet effective plan to foster meaningful client engagement with a focus on everyday human interactions.

Create loyal, engaged, and results-focused teams and organizations using a practical five-part servant leadership formula. Think of a world where people go to work completely engaged, are inspired to do more than they ever thought possible, remain 100% loyal to the teams and organizations they belong to, are achieving mind-blowing results, and gladly and even passionately follow their leader's direction. Is that a world you want to be a part of? The reality is, you really can!

How do I make it big on social media? What is my story - and who is my audience? What content should I post to achieve #success? How do I go viral...or how long will it take me to get noticed? Selfie Made is a one-of-a-kind guide to creating a digital identity, finding an audience, and building a powerful brand - your own! - on the Internet.