Career Building

In Launching & Building a Brand for Dummies, Amy Will covers everything from crafting a powerful brand identity and planning that all-important launch to being prepared to scale up as you begin to take off.

A culture of trust for all companies large and small is invaluable. Trust turns deflection into transparency, suspicion into empowerment, and conflict into creativity. And what many have learned unfortunately is that no enterprise is too large or too successful to withstand a lack of trust within its walls. In The 10 Laws of Trust, JetBlue chairman and Stanford Graduate School of Business professor Joel Peterson explores how a culture of trust gives companies an edge.

Bring out the best in your team! A good leader manages, but a great leader builds a culture that engages people emotionally - helping both individuals and teams to achieve more than they ever thought possible. High levels of employee engagement have been shown to lead to increased customer satisfaction, employee productivity and profitability while also reducing staff turnover and absenteeism.

The Purpose Effect is aimed at both leaders and employees who wish to achieve a purpose mind-set on a personal level, for the organization where they are employed, and in their role at work, too. A business leader who is committed to purpose will create purpose for the organization. An employee who feels his/her personal sense of purpose is being fulfilled at work will be an invaluable asset to productivity and success.

In The Culture Solution, business consultant and The New York Times best-selling author of The Dream Manager and Off Balance presents the six enduring principles of a dynamic culture, designed in a way that is both intensely practical and inspiring. If you want to grow your business; attract, grow, and retain top talent; learn the key to hiring in the 21st century; teach every person in your organization that they have a role to play in making the culture better today than it was yesterday, this book is for you and every person on your team.

In a tight market, your most powerful growth engine - and your best protection from competitive inroads - is this: Put everything you can into cultivating true customer loyalty. Loyal customers are less sensitive to price competition, more forgiving of small glitches, and, ultimately, become "walking billboards" who will happily promote your brand.

In Exceptional Service, Exceptional Profit, insiders Leonardo Inghilleri and Micah Solomon reveal the secrets of providing online and offline customer service so superior it nearly guarantees loyalty.

The Essentials of Career Planning for Teens will help you explore your choices, develop job skills, and turn your strengths into a successful future. Some students know exactly what they want to do from a young age. Others start college without knowing what they want to do with their lives. If you need help figuring out the right path for you and want to feel confident that you made the right choice for your life, then now is the time to start getting it all figured out.

Organizational culture has undergone a seismic shift in the 21st century - and with it, the requirements of leadership. In Building the Best, LearnLoft CEO John Eades takes you on a journey of transformation that will equip you with the tools you need to become the kind of cutting-edge leader today's workplace so urgently needs.

The Authority Advantage gives you the step-by-step blueprint to build thought leadership focused on impact, not ego to accelerate trust.

This intelligent, breezy listen provides tools, exercises, and additional resources that offer real-world support to tackle your own engaging, competitive, and authentic brand identity. Entertaining examples from pop culture and politics round out this book that can truly take you from individual to empire.

Entrepreneur and celebrity hairstylist Kiyah Wright knows exactly what it takes to amass wealth in the hair and beauty industry. In From Beauty to Business, Wright breaks down her seven proven success principles that helped her achieve her goals: developing a success mindset, understanding the business of the beauty business, finding your niche, diversifying with multiple streams of income, growing your platform to grow your profits, preparing for the unexpected, and planning for your future.

McKinsey and Company. Lined with bold messages and practical advice, First Things First takes listeners on an insightful journey of how to build a high-performance nonprofit. Listeners learn from the blunders of an organization on the verge of bankruptcy and how Tom Iselin rebuilt it into a national brand. They also learn how to build a set of essential cornerstones most emerging nonprofits overlook when starting out or expanding.

Princess Shenette Zachary’s Reach Your Dreams Through Child Care is a powerful, well-thought-out, and insightful guide on ‘making it’ in the child care industry. It x-rayed, in depth, the conscious steps to building a child care empire.Without blandishment or compromise, she has unraveled the key to reaching your dreams through child care. Thanks to her firsthand experience, she meticulously broke each stage into sizable bits that can be easily comprehended by all - both beginners and professionals alike.

Leading for Organisational Change is an intelligent and practical guide to the human side of merger integration and other organizational change. Building a clear sense of common purpose and then reinforcing it through storytelling can underpin the success of an integration or significant change program. Pulling together the best thinking from neuroscience, psychology, business, and her rich personal experience in 20 years of leading change projects in professional services organizations and other people-centered businesses, author Jennifer Emery presents a framework for change.

With decades of hands-on experience, expert strategist and writer Drew Neisser has witnessed the dramatic evolution of business-to-business marketing. Working alongside giant brands like IBM, as well as start-ups and midsize companies, and interviewing more than 400 top practitioners, Neisser uncovered the top four characteristics that all successful marketers have in common: They are Courageous, Artful, Thoughtful, and Scientific (CATS).

Shifting demographics combined with the digitalization of all aspects of life are transforming the nature of work. This is forcing companies to rethink how they design jobs and recruit, develop, and engage employees. In Talent Tectonics, Dr. Steven Hunt explains how technology is changing the purpose of work and why creating effective employee experiences is critical to building organizations that can thrive in a world of accelerating change and growing skill shortages. You'll find insights from a person who has worked with thousands of companies around the globe.

When traditional approaches are inadequate or resisted, advanced leadership skills are essential. In this book, Kanter shows how people everywhere can unleash their creativity and entrepreneurial adroitness to mobilize partners across challenging cultural, social, and political situations and innovate for a brighter future.

"Create a Youtube Channel Business" is an indispensable manual for anyone aspiring to dive into the vibrant world of YouTube content creation. Written by seasoned YouTube veterans, this book serves as a roadmap, guiding both beginners and experienced creators through every step of the channel-building journey, from conceptualization to monetization.

Kings, heads of government, and corporate executives lead thousands of people and manage endless resources, but may not have mastery over themselves. Often leaders know that right action is important, but have little understanding of what prevents them from acting in accordance with their intentions. In this important book, leadership expert Richard Daft portrays this dilemma as a struggle between instinct (elephant) and intention (the executive) using the most current research on the intentional vs. the habitual mind.

As a teenager, real-estate broker Danny Morel felt he was destined to do great things. Even though he had to contend with a lackluster education system and lived on welfare in a single-parent home, he didn't let any of that hold him back. He had resilience - and now you can, too.