Career Building

In the construction industry, reputation is everything. Whether you’re a distributor, manufacturer, builder, or installer, you want the pride of building something that will last and make a difference. While you may be an expert in your craft, marketing your business may feel like trying to drive a nail with a tape measurer—it just doesn’t work. In Building Better Brands, Elton Mayfield provides you with the tools and raw materials to plan and build a business marketing plan.

This newly revised edition demonstrates how action learning can be used to address today's increasingly complex organizational challenges. Packed with extensive enhancements, including new international case studies, and more strategies to introduce and maintain action-learning programs within an organization, Optimizing the Power of Action Learning delivers an innovative and fresh perspective - making it a must-have for any organization looking to heighten competitive advantage and sustain success.

Nick Mehta and Robin Van Lieshout deliver an actionable playbook on how to cultivate meaningful communities that fuel quantifiable business growth. In the book, you'll learn how to capitalize on this new growth strategy to scale your company and develop excitement around your products and your firm. The authors outline the ten foundational Laws of Community, explaining why community development does not need to be expensive and how to integrate community in the heart of your customer journey.

One of the world's premier branding experts, Gabor provides invaluable insights that will help your own enterprise build positive brand equity, good will, and the "irrational loyalty" that will support your brand long-term through the best and worst of times. This is your essential guide to building Irrational Loyalty.

Introducing "Social Media Influencer: The Ultimate Guide to Building a Profitable Social Media Influencer Career" - your indispensable blueprint designed to navigate the intricacies of the social media landscape effectively. This guide is enriched with strategies endorsed by industry experts, beneficial for both novices and veterans in the influencer domain, aiming to guide you through the competitive social media environment.

As CEO of John Hancock Financial Services and the best-selling author of Brand Warfare, David D'Alessandro knows plenty about breaking away from the pack. In Career Warfare, this ultimate insider tells the true story of how he learned the unwritten rules of corporate ladder climbing.

This book will show you how to build the skills you need to become a more successful professional, such as developing your skills and competencies, working and partnering with your employer, building strong organizational relationships and increasing your visibility, thriving in your organization's culture, and increasing and applying your business knowledge. It will enable you to achieve peak performance and success by understanding and capitalizing on your strengths and minimizing your weaknesses.

Perfunctory efforts to show investment in a business relationship don't cut it anymore. Business professionals working across national and cultural boundaries need to form authentic relationships that drive rapport, camaraderie, and optimal team performance—and Forging Bonds in a Global Workforce provides the most thorough and practical approach to date on this issue. Renowned academics in the field of intercultural relationship-building Andy Molinsky and Melissa Hahn deliver an easy-to-understand approach to help you supercharge your global relationship-building skills.

It feels like every day is the same and there is no way out in sight? Many people simply accept things as they are and think they have no opportunities for development. This is a mistake because success comes automatically when you work on your own personality. There are 4 fields in which the knowledge advantage will pay off with more life satisfaction and even in cash, and this collection by Patrick Drechsler will tell you how you can make the right choice for boundless success!

McKinsey and Company. Lined with bold messages and practical advice, First Things First takes listeners on an insightful journey of how to build a high-performance nonprofit. Listeners learn from the blunders of an organization on the verge of bankruptcy and how Tom Iselin rebuilt it into a national brand. They also learn how to build a set of essential cornerstones most emerging nonprofits overlook when starting out or expanding.

Armstrong on Reinventing Performance Management presents a holistic approach to performance management, drawing on Michael Armstrong's vast research and experience. Most organizations have performance management processes in one form or another, but these are often based on formal annual reviews, forced rankings and directly linked to pay decisions. These traditional approaches are often at the expense of ongoing, continuous feedback and focus on looking back at what has or has not been achieved rather than looking forward.

At some point, every early-stage start-up needs to stop being a secret and start telling people. As your engineering and development work begins to take shape, building fast attention and strong demand become essential—and just buying ads won't be enough. Matthews provides frameworks, examples, and interviews that reinforce the book’s central thesis: Marketing is a discipline, not just an activity. The book offers practical, jargon-free ideas that seamlessly blend marketing fundamentals with the functional realities of fast-paced, growth-focused start-ups.

Make It Happen explodes the myth that the restaurant business is harder than other industries. It challenges the belief that you must be in your restaurant all day every day just so things get done right.

“I can’t wait to get to work!” When was the last time you felt that way? Have you ever? Mark McClain has and still does. He and his leadership teams have focused on creating companies that make the quality of their employees’ work experiences of equal importance to the quality of the solutions those employees create.

These days, it is more difficult than ever to build a business that can remain competitive in a world where customers can find your competition with just the click of a mouse. While there is only so much you can do when it comes to adjusting your profit margins, you can still find success by adjusting the method that will complete the processes in making your business successful. Making a business into a Lean business can give it the competitive advantage that the perpetual buyers’ market takes away.

Traditional team building doesn't work and hasn't for decades, if ever. Reimagine Teams highlights why and provides a clear road map to create effective teams that get breakthrough business results. Using a multitude of case studies describing decades of implementations, you will learn how teams around the globe achieved transformational business outcomes and culture change in three-six months. Reimagine Teams teaches how to be accountable and accomplish goals, and how leaders can develop high-performing, positive relationships.

The insights in Shtick to Business will help you improve innovation and outsmart the competition. You'll build new skills - enhanced creativity, better decision-making, and a marketing mindset - to launch a business, tackle tough management problems, and build a serious career. And you'll never have to tell a joke.

The book is written in a comprehensive nature, offering a complete roadmap for aspiring day traders to build a successful career. It covers essential topics such as understanding day trading, technical analysis, fundamental analysis, risk management, trading psychology, and advanced strategies. The book is designed to provide a solid foundation of knowledge, practical insights, and real-life examples to help readers navigate the complexities of day trading effectively.

Esports and the Business of Twitch Streaming: An Insider Guide To Building A Career In Gaming is an immersive and insightful book that delves into the captivating world of esports and gaming, offering a comprehensive exploration of this rapidly growing industry. From the rise of competitive gaming to the phenomenon of online streaming platforms, this book provides an in-depth look at the intricacies, challenges, and triumphs of the digital gaming realm.

Unequaled is the client service professional's guide to getting ahead and achieving professional goals. You're smart and hardworking, but guess what - so is everyone else. So how do you stand out? You need to distinguish yourself in order to get ahead, but simply being good at your job is not enough. Moving up is about soft skills, networking, client connections, emotional intelligence, and your personal reputation. This audiobook is a frank and candid guide to what it really takes to succeed in the field.