Career Building

Your future as a well-paid professional within a service-based industry is in serious jeopardy. Whether it be real estate, mortgage, insurance, wealth management, or similar, it is time to pay attention to what is happening. Little by little, your customers are warming up to the easy, safe, convenient and non-committal benefits of your complete or partial replacement by ever-advancing technology offerings. I introduce to you a new, or alternative method, The Upstream Model, which allows you to leverage the pros of cold-market (scalability) with the pros of warm-market (relationships).

Your business should have a story to tell. From the moment you first launched, you began creating it. With every product or service you release, you mine an even more focused niche in your field. All this builds to one concept-brand identity. Does yours stand out? Leonard has unleashed the secret to building forward-looking brand identities and unique business stories. In Brand Identity, you will learn how to develop a powerful brand identity by mixing your personality and values with the functionality and purpose of your products, becoming an indispensable brand and company.

The Art & Science of Storytelling is a practical audiobook that will teach you how to tell better stories in conversations, business meetings, in leadership positions, and for brand building. The Information Age has ended, and the Storytelling Age has begun. Enter the new era with the utmost confidence.

Creating and sustaining a good brand is the most complex and perilous task any business will ever face, yet nothing is as misunderstood. Under the direction of marketing wizard David D’Alessandro, John Hancock transformed itself from a sleepy old life insurer into a leading financial services giant, with a sustained 20 percent annual rate of growth. In Brand Warfare, D'Alessandro draws on his personal experience as a brand-builder and examples from America's smartest and most foolish corporations, developing principles that you can use in any market.

Starting a creative company needn't cost you everything. If you agree, then you'll find wit and wisdom in this book for creative entrepreneurs. Author, artist, and graphic designer Patricia Arnold presents her best tips for starting a handmade business with this initial volume in her Creative Entrepreneur series. After starting a decade-old business with a shoestring budget and then founding a second business six years later, Patricia Arnold has a lot to say about building creative businesses from scratch.

In Building Unity, Prosserman breaks down the six steps to discovering “responsible impact” and building an organization that is growth-minded, values-based, and reflective of the needs of its community. Using stories of his own evolution, learning, and growth as a leader over 15 years, Prosserman parallels the creativity found in breakdancing with the innovation needed to build a sustainable non-profit.

In Originate, Motivate, Innovate, accomplished entrepreneur Shelly Omilâde Bell and author Sheena C. Howard deliver an honest and engaging discussion of how to think differently about getting your business funded as a female entrepreneur of color. In the book, you'll find the mindsets, tools, tactics, and strategies you need to succeed in a venture capital environment that is largely designed by—and for—white males. You'll learn how to apply your own unique story and background and prioritize valuable relationships to create your own pathway to a fully funded business.

This audiobook explores how marketing leaders and aspiring leaders can be successful in their implementation of high-performing and continuously improving marketing teams, and includes insights and interviews with some of the thought leaders in marketing and customer experience....

Why do so many farm businesses struggle to survive, let alone thrive? It’s because they don’t make clear strategic choices that reward them with a competitive advantage. Instead, most entrepreneurs start with a boilerplate business because they think they're supposed to. Boilerplate business plans offer little help in guiding strategic choices that determine if your business thrives or dies.

Are you ready to "make a dent in the universe"? As a creative, you no longer have to take a backseat. In fact, stepping up and embracing entrepreneurship is the fastest route to impact. But where do you start? And what sets the businesses that succeed apart? To find out, we asked the bright minds behind companies like Google X, Warby Parker, Facebook, O’Reilly Media, and more to share their startup wisdom.

Nobody succeeds alone...ever! If you are to succeed in life, you need to recognize that your level of success, satisfaction, and happiness will often depend on your ability to get along with people. So wouldn't it make sense to learn how to better build relationships with them? By taking responsibility for your actions and learning to lead people, you can connect with people who will eventually help you find success in your life.

When traditional approaches are inadequate or resisted, advanced leadership skills are essential. In this book, Kanter shows how people everywhere can unleash their creativity and entrepreneurial adroitness to mobilize partners across challenging cultural, social, and political situations and innovate for a brighter future.

You check email the moment you lift your head off the pillow in the morning. You bring work with you on vacation, sneak glances at your smart phone during family dinners, and take business calls and texts at your kid's sports games. It's as if you've been forced to make a choice between your company or your life, sacrificing time for yourself and family for the sake of career success. But it doesn't have to be that way.

This intelligent, breezy listen provides tools, exercises, and additional resources that offer real-world support to tackle your own engaging, competitive, and authentic brand identity. Entertaining examples from pop culture and politics round out this book that can truly take you from individual to empire.

Princess Shenette Zachary’s Reach Your Dreams Through Child Care is a powerful, well-thought-out, and insightful guide on ‘making it’ in the child care industry. It x-rayed, in depth, the conscious steps to building a child care empire.Without blandishment or compromise, she has unraveled the key to reaching your dreams through child care. Thanks to her firsthand experience, she meticulously broke each stage into sizable bits that can be easily comprehended by all - both beginners and professionals alike.

Building Digital Culture aims to answer a simple question: How can organisations succeed when the environment they operate in is changing so quickly? The last thing businesses need today is a digital strategy. Instead, their strategy needs to be fit for our fast-changing digital world, where businesses have more data than they know what to do with, a media landscape that's exploded in size and complexity, the risk of a new disruption around every corner, and only one certainty: that this change won't let up.

Free yourself with the Green Beret’s A-Team methods of syncing mind, body, and spirit to become all you want to be. War has a way of shooting holes in your best-laid plans. Sgt. 1st Class Gregory Stube (Ret.) suffered life-changing wounds during the battle of Operation Medusa in Afghanistan in 2006, but using the Green Beret methods he learned in the Special Forces, Stube knew he could conquer anything. Conquer Anything is a special forces book, but even more than that it is a leadership book designed to help each of us achieve the highest goals possible.

Based on years of their own leadership and coaching research, Vallée and Bloom unveil the proven strategies behind the University of Windsor women’s basketball team’s historic rise from last in the country to five-time national champions. Until now, the world’s foremost leadership researchers were not professional coaches; similarly, the top coaches were not scholars. Dare to Win changes this narrative by applying Vallée and Bloom’s scientifically proven leadership theories and coaching model successfully in a practical setting.

When Before You Quit Your Job was written and published, it was a guidebook for aspiring entrepreneurs. Today—with the job market in shambles, overseas outsourcing and high unemployment—it can be a path to the salvation so many are looking for: A way take control of their life and use their skills and talents to create their future.

Got a million-dollar idea but unsure of the next steps? Stuck in your product development journey? Confused about patents or contemplating product licensing? Curious about how storytelling can win investments? "Valuepreneurs" is your go-to audiobook for navigating these challenges and more. This comprehensive guide presents the innovative Value-Driven Product Development (VDPD) process, offering a detailed roadmap from ideation to successful product launch. It's a fusion of practical strategies and real-world insights, tailored for navigating the complex terrain of product development.