Career Building

People who are good at influencing and persuading know how to get things done. They turn crises into opportunities and opponents into allies, and they achieve much more by doing less. And the good news is that anyone can learn these skills.

Maybe you’re a marketing manager or executive who is responsible for SEO growth but do not fully understand how it works. Or maybe you are a seasoned SEO pro looking to optimize further. Either way, this book is your behind-the-scenes guide to online visibility. When it comes to SEO, success often depends not on what you do but on how you do it. That is why product-led SEO digs deep into the logic and theory of SEO instead of offering step-by-step guidelines and techniques. If your main goal is driving traffic, you are leaving sales on the table.

Ideas are everywhere, but those with the greatest problem-solving, business-transforming, and life-changing potential are often hard to identify. Even when we recognize good ideas, applying them to everyday obstacles - whether in the workplace, our homes, or our civic institutions - can seem insurmountable. According to Matthew Syed, it doesn't have to be this way. In Rebel Ideas, Syed argues that our brainpower as individuals isn't enough. To tackle problems from climate change to economic decline, we'll need to employ the power of "cognitive diversity".

In The Relationship Economy, author John DiJulius teaches business leaders about the importance of relationship building in the digital age. He argues that in spite of (and because of) the advances in tech, we've become a less connected society. We have dramatically evolved away from face-to-face communication, and the skill of building rapport is evaporating. This means that customer personalization and relationships are more important now than ever - and they will be the key to success for businesses moving forward.

There are powerful but invisible laws that determine whether your relationships - with your clients, colleagues, and friends - will thrive or wither. These relationship laws are ever-present. When you align with them, the results are dramatic. Your network will grow rapidly. You'll be seen by clients as a trusted partner rather than an expense to be managed. And you'll find the people around you eager to help you succeed. When you ignore the laws, however, your efforts will falter. Relationship building will seem like very hard work.

With Results, Not Reports, Peter Follows, CEO of Carpedia International, provides business leaders with a framework for lasting improvements in performance and profitability. Carpedia has a remarkable success rate in large-scale improvement programs, helping clients achieve their improvement goals over 90 percent of the time. In this book, Peter explains how to achieve sustainable improvement through the dynamic management of process, performance, and people, emphasizing that all three components have an interdependent relationship and that the key is to address them concurrently.

Do you have trouble keeping your team focused, motivated, and committed to the pursuit of their assigned goals? The truth is, the majority of bosses fail to inspire their employees to be engaged and productive at work. And they're often frustrated by their inability to incite their team to action.

Conversational Capacity provides the communication tools you need to ensure that your team remains on track even when dealing with its most troublesome issues, that it responds to tough challenges with agility and skill, and performs brilliantly in circumstances that would incapacitate less disciplined teams.

Every leader and team can use Building Strategic Organizations to deepen their understanding of essential strategy topics. You can also use these five tools to quickly develop a robust strategic plan that aligns your on-the-ground work with your strategy, priorities, and vision. Build the strategic capacity and employee engagement of your entire workforce by making sure they know why they come to work, what is most important, and what progress is being made.

Do you have a message you want to get out into the world? Have you ever dreamed of speaking for a living? Is there something you have to say, but just aren't sure what to do next? The Successful Speaker is a proven, easy-to-follow guide to helping you do just that. Whether you want to speak at your next board meeting or community gathering, start making some extra money on the side, or become a full-time professional speaker, Grant Baldwin knows how to get you from here to there. Why? Because he's done it himself, and has coached over 2,000 speakers.

Startup Boards draws on the authors' experience and includes stories from board members, startup founders, executives, and investors. Any CEO, board member, investor, or executive interested in creating an active, involved, and engaged board should listen to this audiobook—and keep it handy for reference.

We know that becoming a successful professional coach is not just about knowing the best new techniques and processes. It's as much about how you use proven techniques to build your business.

You might be skeptical about the feasibility of generating passive income through affiliate marketing, or you might doubt your ability to navigate the complexities of online business. Fear not, "The Affiliate Marketing Bible" is your comprehensive roadmap, addressing your concerns and offering clear, actionable guidance. This audio-book empowers you to turn your passion into profits, achieve financial freedom, and build a life on your terms.

Since the boom of social media in the mid-2000s, tens of millions of people have started their own platforms in hopes of creating success on their own terms. But with great visibility comes great vulnerability. We become riddled with self-doubt and trapped performing a version of what we believe will be acceptable to others—optimized for more external approval and algorithmic success. What if the mere act of being followed—including the criticism, judgment, and expectation social media creates—could actually become a tool for your personal growth?

Building Distinctive Brand Assets is for anyone with a brand logo, font, or color scheme, and is essential listening for those who have wondered if (or have been told) it's time for a change. Listeners will learn how to set up a long-term strategy to build a strong brand identity, and how to make use of knowledge, metrics, and management systems in order to build and protect a brand's Distinctive Assets. Building Distinctive Brand Assets is divided into three sections that capture the processes involved in brand asset creation, implementation, and ongoing management.

Business and organizational leaders spend well over half of their professional time engaged in this process. It is the way they do deals, lead employees, and manage relationships. Most leaders learn to negotiate on the job through a long process of trial and error. In today’s competitive marketplace, there is no time for experimentation, nor room to make mistakes. The good news is by mastering negotiation, the next level of success is actually closer than it appears. The actionable advice and practical guidance offered in this book give a roadmap for every type of negotiation.

The most important attribute high-performing organizations have in common is that they are well led. Every organization dreams of having enough leaders. Yet too many organizations take a haphazard or inconsistent approach to leadership development. The result is a dearth of leaders and a failure to leverage the full capacity of the enterprise.

Marquetta Breslin teaches hair stylists and beauty professionals from around the world how to build a successful business, gain the freedom they deserve, and live life on their own terms. Million Dollar Stylist is about taking your skills and love for doing hair and creating a future you never thought possible. It's about enjoying a level of freedom you've never experienced before.

As Lawrence Ingrassia shows in this timely and eye-opening audiobook, a growing number of digital entrepreneurs have found new and creative ways to crack the code on the bonanza of physical goods that move through our lives every day. They have discovered that manufacturing, marketing, logistics, and customer service have all been flattened - where there were once walls that protected big brands like Gillette, Sealy, Victoria’s Secret, or Lenscrafters, savvy and hungry innovators now can compete on price, value, quality, speed, convenience, and service.

In today's world, there is a permanent advantage to becoming known in your field. Those who are known get the customers, the better jobs, and the invitations to exclusive opportunities. But can anybody become known? In this path-finding book, author Mark Schaefer provides a step-by-step plan followed by the most successful people in diverse careers like banking, education, real estate, construction, fashion, and more.