Career Building

"Building a Strong Business Brand: A Guide to Crafting a Comprehensive Branding Profile and Expanding into New Realms" is an essential resource for entrepreneurs and business leaders who want to establish a powerful brand identity. This guide covers everything from creating a detailed branding profile to developing a professional media kit and expanding your brand into the metaverse. Learn how to define your mission, vision, and values; articulate your brand’s unique selling proposition; and maintain consistency across all marketing channels.

Learn the systems, tools, and strategies I used to build an email list of more than 10,000 subscribers for my small business. Are you using email marketing to grow your business effectively and increase your sales online?

Great ideas are everywhere. You've probably already had one today. But how do you turn it into a huge business? How do you make it into a killer product, develop it with an amazing team, raise cash and smash your way to the top of the market? With solid, proven advice, expert Tom Fairey will guide you through the process so that you can avoid the pitfalls and f--kups that await you.

Leading in a Non-Linear World leads listeners through a groundbreaking set of science-based strategies to help them face rising demand, uncertainty and change posed by disruptive technologies and seismic shifts in globalization. The book shows how our mindset, more than our knowledge and expertise, has the potential to be our greatest asset in facing the future. Jean Gomes reviews the latest brain research revealing that our mindset is the interplay of feeling, thinking, and seeing, and how we can build it to significantly increase our wellbeing and performance.

Contributors include: Bill Hemmer, Charles Payne, Dierks Bentley, Gillian Turner, Harold Ford Jr, Jackie DeAngelis, Jared Cohen, Jesse Watters, Jessica Tarlov, Jimmy Failla, John Roberts, Lawrence Jones, Martha MacCallum, Salena Zito, Trey Gowdy, Bret Baier, Judge Jeanine Piro, Shannon Bream, Ainsley Earhardt, Benjamin Hall, Greg Gutfeld, and many more.

In this captivating book, Leah M. Forney, a recognized expert in media domination and entrepreneurship, unveils her nine keys that will help you to unlock your path to media mastery and financial abundance. Leah has used these nine keys to amplify her own brand which has led to over 180 media interviews, 5 industry awards, over 12 award nominations, and countless speaking engagements. Now, Leah is taking these same nine keys that make up her signature framework Media Domination Method(™) to help other BAWSE Women Entrepreneur achieve the same results.

In his top-rated book Buyable, best-selling author, successful entrepreneur with an exit, and sought-after consultant Steve Preda will show you how to turn your business into a valuable asset. You’ll create a buyable business even if you have no plan to sell it. Why? Because your business will work for you with very little effort, supervision, and stress from you.

Organizations and employees now spend an average of $18,000 dollars per year per employee for health costs. These are direct costs, but the hidden costs of time out of the office, distraction, disengagement, and turnover far exceed them. The Healthy Workplace Nudge explains the findings of research on 100 large organizations that have tackled the problems of employee health costs and disengagement in four fresh ways and explains how to create a workplace that is good for people, releases them to what they do best and enjoy most, and produces great and profitable work.

This quick guide is straightforward and jam-packed with information. It contains the exact steps thousands of others have followed to achieve their goals. Become the passive millionaire you were born to be.

Inside sales is the fastest growing sales channel due to its cost effective nature. An inside sales rep can handle far more contacts on a daily basis than their field sales counterpart. If you are a "C" level executive with responsibility for delivering revenue, you cannot afford to overlook the rules contained in this fast-paced, powerful, book.

Making meaningful connections with other humans is one of the great joys in life. We may form lifelong personal or professional friendships, we may connect with someone with shared experience through a season of our lives or we may just have a great conversation. This is relationship building which in business circles we refer to as “networking”. Along the way networking became less about forming human connections and transitioned, at least in business to become transactional and centered around how we can extract value from others to benefit ourselves.

The 12 Powers of a Marketing Leader, by former McKinsey Partner Thomas Barta and senior London Business School professor Patrick Barwise, is the first research-based leadership book for marketers in the 21st century. Based on the largest ever research study of its kind, with detailed data on over 8,600 leaders in more than 170 countries, this game-changing book identifies 12 specific behaviors - or powers - that drive marketers' business impact and career success.

This book will show you how to build the skills you need to become a more successful professional, such as developing your skills and competencies, working and partnering with your employer, building strong organizational relationships and increasing your visibility, thriving in your organization's culture, and increasing and applying your business knowledge. It will enable you to achieve peak performance and success by understanding and capitalizing on your strengths and minimizing your weaknesses.

Blue-Collar Leadership® & Culture will help you understand why culture is the key to becoming a sought after employer of choice within your industry. Culture matters because those who work there will determine who wants to work there.

At some point, every early-stage start-up needs to stop being a secret and start telling people. As your engineering and development work begins to take shape, building fast attention and strong demand become essential—and just buying ads won't be enough. Matthews provides frameworks, examples, and interviews that reinforce the book’s central thesis: Marketing is a discipline, not just an activity. The book offers practical, jargon-free ideas that seamlessly blend marketing fundamentals with the functional realities of fast-paced, growth-focused start-ups.

Your mental model is not rigid. At any point in life, you possess the ability to change your perspective. Have you found that success does not erase insecurity and self-doubt? Do you know what it feels like to long for a different life? Sleeping Giants provides practical insights into how ordinary people can choose to build lives that matter.

In this audiobook, you will discover tested advice, effective strategies and ideas for developing a great team. Discover tactics for effective recruiting maximizing your team's effectiveness so you can win when it counts! To win in today's competitive world, you need to do all you can to ensure your team's success. A healthy, effective, united team is just a listen away.

Are you ready to create a fully designed business that you LOVE and feel confident about? Get the ultimate roadmap with all the pieces that you need to successfully scale a profitable business, which will give you the freedom and abundant lifestyle that you deserve. Are you ready for me to be your fairy “brand” mother and show you the way to a big, successful (and recognizable) beautiful business? Hold up sister, you need help to get your beautiful business moving in the right direction for success and I got you!

A guide to building a successful service management career and delivering organizational success. IT is a business-critical function. It delivers experiences, stimulates strategic shifts, and protects organizations from theft, cyber attacks, and the related regulatory, reputational and financial impacts.

Showing you what you need to know and giving you a clear framework for putting numbers to reputation, this audiobook merges content and measurement to give today's PR agencies a new way to build brands, evaluate performance, and track ROI. The ability to reach the new consumer, build the relationship, and quantify the ROI of PR services allows you to develop an inbound business and the internal capabilities to meet and exceed the needs of the most demanding client. In this digital age of constant contact and worldwide platforms, it's the only way to sustainably grow your business.