Career Building

The proven, frustration-free way to make your business stand out online, from one of North America's leaders on digital marketing for small businesses. Today, you can launch a website, create social media feeds, and get products and services to market on some of the world’s most powerful sales platforms in a matter of hours. But marketing your small business effectively takes some careful thought.

Learn the systems, tools, and strategies I used to build an email list of more than 10,000 subscribers for my small business. Are you using email marketing to grow your business effectively and increase your sales online?

As a leader, you have work that is complex, full of ups and downs. Your ability to be resilient - to pick yourself up after setbacks and keep on going no matter the challenges - is critical not only to successful leadership but also to fostering teams, generating collaboration, and igniting your organization. In this breakthrough book, veteran consultants Joan McArthur-Blair and Jeanie Cockell show that Appreciative Inquiry can be an invaluable tool to build that resilience.

How do you build the capacity for change in yourselves and your organizations? With examples of coaching programs from around the world, Building the Core Competencies of Change explains the techniques of coaching that build the competencies for growth and change; provides examples of organizations that catalyzed change with the use of strategic coaching programs; and outlines the coaching types, tools, and models used to build core competencies of change in individuals, teams, and whole organizations.

The Art & Science of Storytelling is a practical audiobook that will teach you how to tell better stories in conversations, business meetings, in leadership positions, and for brand building. The Information Age has ended, and the Storytelling Age has begun. Enter the new era with the utmost confidence.

Maybe you’re a marketing manager or executive who is responsible for SEO growth but do not fully understand how it works. Or maybe you are a seasoned SEO pro looking to optimize further. Either way, this book is your behind-the-scenes guide to online visibility. When it comes to SEO, success often depends not on what you do but on how you do it. That is why product-led SEO digs deep into the logic and theory of SEO instead of offering step-by-step guidelines and techniques. If your main goal is driving traffic, you are leaving sales on the table.

Andy Bailey knows entrepreneurs. Now the founder of Petra Coach, he started his career as an entrepreneur, founding NationLink Wireless while still in college. After burning the candle at both ends for years, however, Andy realized that he was working "for" his job, not "on" his business. He began searching for ways to achieve his ultimate entrepreneurial dream and began implementing a specific methodology based on the "Rockefeller Habits".

Strong relationships are the key to personal and professional success. That is the lesson that Robert Hanson, owner of a struggling insurance agency, is about to learn. By following the advice of two surprising mentors and the natural connectors he meets through them, Robert uncovers powerful relationship-building secrets that have long eluded him even though they were always in plain sight.

Delivering a fresh perspective, Yohn's What Great Brands Do teaches an innovative brand-as-business strategy that enhances brand identity while boosting profit margins, improving company culture, and creating stronger stakeholder relationships. Drawing from 25 years of consulting work with such top brands as Frito-Lay, Sony, Nautica, and Burger King, Yohn explains key principles of her brand-as-business strategy.

In 2014, Steve Case launched Revolution’s Rise of the Rest, an initiative to accelerate the growth of tech startups across the country. Rise of the Rest is based on a simple idea: cities can be renewed and rise again if they develop a vibrant startup culture. A visionary entrepreneur himself, Case believes that great entrepreneurs can be found anywhere, and can thrive with the proper support and investment. In fact, they’re key to the American DNA. After all, America itself was a startup. It struggled to get going and almost didn’t make it. Today it’s the leader of the free world, in part because it has the world’s largest economy—a testament to several generations of pioneering entrepreneurs.

Your future as a well-paid professional within a service-based industry is in serious jeopardy. Whether it be real estate, mortgage, insurance, wealth management, or similar, it is time to pay attention to what is happening. Little by little, your customers are warming up to the easy, safe, convenient and non-committal benefits of your complete or partial replacement by ever-advancing technology offerings. I introduce to you a new, or alternative method, The Upstream Model, which allows you to leverage the pros of cold-market (scalability) with the pros of warm-market (relationships).

In today's world, there is a permanent advantage to becoming known in your field. Those who are known get the customers, the better jobs, and the invitations to exclusive opportunities. But can anybody become known? In this path-finding book, author Mark Schaefer provides a step-by-step plan followed by the most successful people in diverse careers like banking, education, real estate, construction, fashion, and more.

An ordinary leader is someone who leads a small organization or team that is doing great things. They manage the majority of the world's workforce, but they don't lead large corporations or big government agencies. Ordinary leaders are rarely written about in books or quoted in magazines. They are, however, important. Maybe not globally, but in their own realm of influence, their leadership makes a difference.

Unlock the secret to earning big and building a thriving, passive income with ChatGPT Millionaire! This powerful 3-in-1 guide combines the knowledge from three bestselling books into one comprehensive blueprint for success. Whether you’re an aspiring entrepreneur, a side hustler, or a seasoned business owner, this book will show you how to harness the transformative power of ChatGPT to create sustainable wealth in the modern world.

Workplace finger-pointing stifles creativity, reduces productivity, and limits psychological safety. Although no one sets out to be judgmental, learning new habits is hard. Two experienced leadership and agilists coaches share a road-tested leadership model that continuously embraces humility and failure as part of the growth process to deliver results. By facilitating blame-free retrospective meetings, leaders chart a productive path forward. They amplify three essential motivators of purpose, autonomy, and co-intelligence within their team, layered on with four resilience factors.

Would you like to create habits that will permanently stick and finally make the changes you want in life? Imagine if you could build powerful habits that you'll consistently stick to for the rest of your life. What if you could finally break the shackles of procrastination and stay on track with your most important habits day after day? How much more do you think you could achieve in the next five years? Twenty years?

Few businesses can afford to shut down for an extended period of time, regardless of the cause. If the past few years have taught us anything, it's that disaster can strike in any shape, at any time. Be prepared with the time-tested strategies in Business Continuity Management: Building an Effective Incident Management Plan and protect your employees while ensuring your company survives the unimaginable.

This intelligent, breezy listen provides tools, exercises, and additional resources that offer real-world support to tackle your own engaging, competitive, and authentic brand identity. Entertaining examples from pop culture and politics round out this book that can truly take you from individual to empire.

Experiencing conflict in relationships is an unavoidable fact of life. When our relationships are messed up, our lives feel messed up. Likewise, our hearts and minds hurt—the two are intricately linked. Drawing on over 25 years of clinical experience with individuals, couples, and families, psychotherapist Anita Astley will walk you through practical steps to unf*ck yourself from the inside out in order to establish healthy relationships.

What is 8? 8 is a record of a chapter of my life. As I reflected on the last couple of years and wrote this book, I realized my biggest personal and professional goal was to become incredibly financially successful by the time I hit 30 years of age. It became my identity and the way I valued myself as a young man. Part business book, part memoir, 8 is packed with personal stories and insights from my experience walking on earth thus far.