Career Design

Wie kommt es, dass manche Produkte sofort von jedem erkannt werden und andere völlig floppen? Und wie ist es möglich, dass manche Apps, Onlineshops oder ähnliche Internetprodukte innerhalb kürzester Zeit so erfolgreich werden, dass sie aus dem Alltag der meisten Menschen gar nicht mehr wegzudenken sind? Für jeden, der ein Produkt auf den Markt bringen möchte, das im Alltag nicht mehr wegzudenken ist - wie Essen, Fernsehen oder Zähneputzen - hat Nir Eyal diesen Ratgeber verfasst. Anschaulich erklärt er, worauf es bei der Produktentwicklung ankommt, ergänzt durch erläuternde Praxisbeispiele.

As companies evolve to adopt, integrate, and leverage software as the defining element of their success in the 21st century, a rash of processes and methodologies are vying for their product teams' attention. In the worst of cases, each discipline on these teams - product management, design, and software engineering - learn a different model.

"I know what I should do. I just don't know why I don't do it." This phrase captures a universal human experience - we can't always get ourselves to do what we know is best for us. In Well Designed Life, you will learn that the solution to this stumbling block resides in coupling two disciplines: brain science and design thinking. Brain and behavior sciences have exploded in recent years. This catalyzes new insights into why we do what we do - and how we can change. We are living in the age of design - and designers are the new rock stars.

Do you know how your customers experience your brand today? Do you know how they really feel? Do you know what they say when you're not around? Without defining experiences, brands will become victim to whatever people feel and share. In an always-on world where everyone is connected to information and also one another, customer experience is your brand.

We are living in a time when behavioral change is necessary for our health and survival. Yet we find it exceedingly difficult to transform our own habits, let alone those of other people. Enter Naohiro Matsumura, whose powerful new design method is as astonishingly simple in its logic as it is sophisticated in its psychology. It allows any of us to address challenges in our homes, our public spaces, and our social interactions.

In a world where every business, brand, product, and service needs a strong visual identity, it’s critical for clients and creative professionals to work together. And the key to success, as with any relationship, is communication. In Dear Client, award-winning graphic designer Bonnie Siegler offers an invaluable step-by-step guide to how to talk so creatives will listen, and how to listen when creatives talk.

Human Permaculture is a powerful, forward-thinking guide that uses permaculture principles of ecological design rooted in people care, Earth care, and fair share for redesigning your life and community to align with the resources available on the planet. As climate change, ecological decline, and social breakdown start to bite, people expect that governments will solve our problems. Yet this belief has proven to be false. Rather than looking to others, changes must come from the inside out: transforming the "I" to "we", changing the world by changing ourselves.

Why do some writers and creators become known for a term, a phrase, or even an entire category, while others (talented as they might be) fade away? Because the most memorable writers and creators become known for a niche they own. And, more importantly, they invented new language to help them show the world how and why they are different.

In Design to Grow, a Coca-Cola senior executive shares both the successes and failures of one of the world's largest companies. In this rare and unprecedented behind-the-scenes look, David Butler and senior Fast Company editor Linda Tischler, use case studies to show how this works at Coca-Cola - and how other companies can use the same approach to grow their business. This audiobook is a must for managers inside large corporations as well as entrepreneurs just getting started.

Building a business can be confusing. Entrepreneurs aren't sure whether to keep control or delegate and automate, say yes or say no, work all hours or prioritize work-life balance. They take advice from all directions and wind up feeling overwhelmed and overworked without a finish line in sight. Ten Year Career turns that premise upside down and argues that it doesn't have to be that way.

This audiobook is a culmination of nearly 50 years of art sales and marketing experience. It is jam-packed with useful information, ideas, and advice that any artist can use to become more successful, particularly by selling their work to interior-design professionals.

The myth of innovation is that brilliant ideas leap fully formed from the minds of geniuses. The reality is that most innovations come from a process of rigorous examination through which great ideas are identified and developed before being realized as new offerings and capabilities. This is not a book by designers for designers; this is a book for creative leaders seeking to infuse design thinking into every level of an organization's products or service to drive new alternatives for business and society.

In Design in Context: A Framework for Strategic Differentiation, Todd Bracher invites you to reimagine the role of design in business. Drawing from his extensive experience, Bracher presents a compelling case for why design should be integral to strategic planning and execution. This book offers a roadmap for business leaders and designers to work together, emphasizing the importance of differentiation in achieving sustainable growth.

The Magic Triangle is the combination of product design, company design, and category design that produces legendary outcomes in the world of business. All three elements—company design, product design, and category design—work together and balance each other to exert great force on a company’s success and value. And the legendary, enduring companies get these three elements of company design, product design, and category design in such a state of synchronicity that they reinforce each other.

Creative problem-solving is at the heart of innovation, and some of the world's most innovative companies are very systematic in following this approach. Most people would assume that creativity and discipline can't coexist, and that only when resources are replete and the talent best-in-class can one be creative. But nothing could be further from the truth. In fact, creativity thrives amid constraints and calls for great discipline.

The New York Times best-selling author of The Beach House, Jemima J, and Sister Stardust presents a novel about the pleasure and meaning of finding a home - and family - where you least expect them...When Emma Montague left the strict confines of upper-crust British life for New York, she felt sure it would make her happy. Away from her parents and expectations, she felt liberated, throwing herself into Manhattan life replete with a high-paying job, a gorgeous apartment, and a string of successful boyfriends.

Get your bearings as a leader, gain confidence, and learn tactical approaches from experts who have been in your shoes so you can support your team and advance your career. This book includes: how to become a design leader with insights from Netflix's Andy Law; learn how to hire people with the right balance of skills and find the best structure for your team; evaluating team members' performances, coaching to help them grow, and minimizing conflicts; and more.

Why are some organizations more innovative than others? How can we tap in to, empower, and leverage the natural innovation within our organizations that is so vital to our future success? Now more than ever, companies and institutions of all types and sizes are determined to create more innovative organizations. In study after study, leaders say that fostering innovation and the need for transformational change are among their top priorities.

Like so many, Stephanie Woodward learned young that success in business required major sacrifice. She skipped vacations, worked weekends, and put dating on the back burner all to climb the corporate ladder. But after years of promotions, responsibilities, and garnering a respected industry-wide reputation, her body rebelled from exhaustion and unhappiness.

Design-oriented firms such as Apple and IDEO have demonstrated how design thinking can directly affect business results. Yet most managers lack a real sense of how to put this new approach to use for issues other than product development and sales growth. Solving Problems with Design Thinking details 10 real-world examples of managers who successfully applied design methods at 3M, Toyota, IBM, Intuit, and SAP; entrepreneurial start-ups such as MeYou Health; and government and social sector organizations.