Career Design

Unlock the secret to building a business that isn't just insanely profitable but deeply meaningful, freeing you to concentrate on what truly matters. With a unique blend of management theories, practical frameworks and a step-by-step guide to navigating the entrepreneurial landscape, the book offers more than wisdom; it provides a roadmap.

Master Artificial Intelligence in no time, even if you're a total beginner or a tech novice with our essential guide — Empower your career and simplify your daily life! Does the world of AI and machine learning seem intimidating, complex, or out of reach? Are you interested in diving into the realm of AI but have no idea where to start? Are you overwhelmed by endless information and complex terminologies that seem to make AI learning more challenging? You're not alone!

Technology rules us as much as laws do. It shapes the legal, social, and ethical environments in which we act. Every time we cross a street, drive a car, or go to the doctor, we submit to the silent power of technology. Yet, much of the time, the influence of technology on our lives goes unchallenged by citizens and our elected representatives. Our embrace of novel technological pathways, Sheila Jasanoff shows, leads to a complex interplay among technology, ethics, and human rights.

Renowned designer and professional hell-raiser James Victore wants to drag you off your couch and throw you headfirst into a life of bold creativity. He'll guide you through all the twists, trials, and triumphs of starting your creative career, from finding your voice to picking the right moment to start a project (hint: It's now).

User experience doesn’t happen on a screen; it happens in the mind, and the experience is multidimensional and multisensory. This practical book will help you uncover critical insights about how your customers think so you can create products or services with an exceptional experience. Corporate leaders, marketers, product owners, and designers will learn how cognitive processes from different brain regions form what we perceive as a singular experience. Author John Whalen shows you how anyone on your team can conduct "contextual interviews" to unlock insights.

Over the past 20 years, category creation and category design has gone from being a little-known "positioning" secret from advertising legends like David Ogilvy, Leo Burnett, Al Ries, Jack Trout, Gary Halbert, and more, to now becoming the single most in-demand skill among business leaders, Fortune 500 executives, Silicon Valley entrepreneurs, marketers, and even the next generation of digital creators.

Jeanne Liedtka and Tim Ogilvie educate listeners on one of the hottest trends in business development: "design thinking", or the ability to turn abstract ideas into practical applications for maximal business growth. Jeanne Liedtka's recent book, The Catalyst: How YOU Can Lead Extraordinary Growth, was named a Top Innovation and Design Thinking Book by Business Week. Tim Ogilvie has been hailed as a visionary for his pioneering contributions to service innovation, business model innovation, and customer experience design.

In The Leader Within Us, business leader and experienced mentor Warren Rustand finally puts in writing the basic principles of what he calls a life by design--that is, a life that, through deliberate choice and hard work, reflects the vision and aspirations of the person living it. These are the same principles that Rustand has enacted in his own life and has taught to many other adults who have come to him for guidance. You will find his story, and some of their stories, in this book.

Even for experienced facilitators, putting together a two-hour workshop can be daunting. Where to start? What to include? How to engage the audience? How to create impact and positive results? Above all, how to do all this quickly and effectively? Drawing on years of experience designing and delivering workshops all over the world, Leanne Hughes' The 2-Hour Workshop Blueprint gives you a formula to create sessions that hit the mark every time.

In User Friendly, Cliff Kuang and Robert Fabricant reveal the untold story of a paradigm that quietly rules our modern lives: the assumption that machines should anticipate what we need. Spanning over a century of sweeping changes, from women’s rights to the Great Depression to World War II to the rise of the digital era, this audiobook unpacks the ways in which the world has been - and continues to be - remade according to the principles of the once-obscure discipline of user-experience design.

Danielle Bernstein spent her youth shopping at discount department stores, getting boozy in suburban backyards, and proposing marriage to every boy she dated. By age 19, she was a college dropout living in a West Village shoebox with three roommates and only six months to prove that her blog, @WeWoreWhat, could become a full blown career...or else board the train back to her mom's house. This Is Not a Fashion Story is the down and dirty tale of how a Long Island-born teenager became one of the most recognizable names in fashion.

In Be the One, author and speaker Justin Prince shares a roadmap, an instruction manual, that lays out simple but powerful steps you can take—today—to redesign your future and live an unforgettable life. Regardless of your roots, your background, your education, your experience, your resources, or your lack thereof.

Curious to catapult your crochet business? Or maybe start a crochet business? This is a must-have book that provides you with the best tips and secrets to learn how to be successful in writing, selling, and marketing digital patterns for your crochet business! Your purchase also includes free crochet patterns from your favorite designers along with free templates for your patterns.

In this groundbreaking audiobook, Amy Jo Kim lays out a step-by-step system for crafting products that people love...and keep loving. The secret? Develop “impossible to put down” products by using techniques that the fast-moving games industry employs when making games that glue millions of players to their screens.

"She" is an entrepreneur who pursued her goals, designed her life, and loved every inch of it. She wasn’t worried about what “they” were doing or how they defined success. She didn’t listen to what they had to say, because she wasn’t doing it for “them”. She set her own standards and priorities. She pursued her goals and lived life to its fullest potential. She kept her head in the clouds and her feet on the ground. She stayed focused on the joie de vivre, celebrating the joy of life with each and every tiny victory.

The pandemic taught many businesses a very valuable lesson—those who don't adapt will get left behind. Some businesses managed to not only survive but actually thrive in a remote and hybrid work model. What's their secret? Top culture thought leader Gustavo Razzetti answers this question in this practical, meticulously researched book. The author and consultant provides a roadmap to understand, adapt to, and succeed in a hybrid workplace.

Part narrative, part business book, Architect and Entrepreneur is filled with contemporary, relevant, fresh tips and advice from a seasoned professional architect building a new business. The guide advocates novel strategies and tools that merge entrepreneurship with the practices of architecture and interior design.

This book is a practical guide that explores how startup entrepreneurs and business leaders, who hold no design degrees, can integrate service design into their development cycles to create sustainable, desirable, and profitable new services.

The most effective communicators in the world all structure their messages the same way, by designing for simplicity. But the problem is, simple is hard work. Our brains are programmed to complicate. Our world incentivizes more, more, more. It takes deliberate, intentional effort to communicate in a way that seems effortless. In Simply Put, award-winning marketing entrepreneur Ben Guttmann unveils a five-part framework that allows anybody to communicate with clarity. With this book, you'll be able to design messages that are beneficial, focused, salient, empathetic, and minimal—and that work.

Even the most passionate advocates for diversity, equity, and inclusion have been known to treat equity as the middle child - the concept they skip over to get to the warm, fuzzy feelings of inclusion. But Minal Bopaiah shows throughout this book that equity is critical if organizations really want to leverage differences for greater impact.