Career Design

Danielle Bernstein spent her youth shopping at discount department stores, getting boozy in suburban backyards, and proposing marriage to every boy she dated. By age 19, she was a college dropout living in a West Village shoebox with three roommates and only six months to prove that her blog, @WeWoreWhat, could become a full blown career...or else board the train back to her mom's house. This Is Not a Fashion Story is the down and dirty tale of how a Long Island-born teenager became one of the most recognizable names in fashion.

This book is a practical guide that explores how startup entrepreneurs and business leaders, who hold no design degrees, can integrate service design into their development cycles to create sustainable, desirable, and profitable new services.

This book employs scientific evidence to examine why humans tend to make poor investment choices. Most investors continue to see their investment results harmed by the book’s two main themes: fear and greed. Fear and greed are human emotions that are as old as history, even prehistory. The bible also cites fear, greed, envy, and desire as destructive influences, so this has been going on for a long time.

Sharing hard-earned insights, advice, and best practices, brand and marketing strategist Karen Tiber Leland helps entrepreneurs, business owners, CEOs, and executives create a brand by design instead of default, gain greater influence in their industries and companies, and become thought leaders in their fields. The Brand Mapping Strategy uses proven strategies, best practices, and anecdotes from real life brand-building successes to give listeners the tools they need to design, build, and accelerate a successful brand.

Renowned designer and professional hell-raiser James Victore wants to drag you off your couch and throw you headfirst into a life of bold creativity. He'll guide you through all the twists, trials, and triumphs of starting your creative career, from finding your voice to picking the right moment to start a project (hint: It's now).

In October 2003, Patti Digh's stepfather was diagnosed with lung cancer. He died 37 days later. The timeframe made an impression on her. What emerged was a commitment to ask herself every morning: What would I be doing today if I had only 37 days left to live? The answers changed her life and led to this new kind of book. Part meditation, part how-to guide, part memoir, Life is a Verb is all heart. Digh identifies six core practices to jump-start a meaningful life.

How many of us have been told after we graduated that what you studied in books is one thing, and how it works in reality is something different! This audiobook is a complete guide that takes you through all phases of a project.

Instructive as it is innovative, Unlabel will empower you to channel your creativity, find the courage to defy convention, and summon the confidence to act and compete in any environment. This blueprint will teach you how to grow both creatively and commercially by testing your personal brand against the principles of the Authenticity Formula. Marc Eckō shares the bruising mistakes and remarkable triumphs that reveal the truth behind his success, growing from a misfit kid airbrushing T-shirts in his parents' garage to the bold creator of two hugely successful branded platforms.

Businesses, organizations and society-at-large are all subject to unforeseeable events and incidents that often have a dramatic impact upon prosperity and profit. Due to their unpredictable nature, business leaders and executive teams are unable to prepare for these specific events. But, through innovation, strategizing and an open-minded approach, they can restructure their organization and practices in order to mitigate (or even take advantage of) the impact of such events.

A leading behavioral economist shows how businesses can improve consumer thinking and decision-making on screens. The typical American office worker now spends the majority of his or her waking hours staring at a screen. In the 21st century, every business is a digital business, which is why it's so critical to understand how we think and behave online. Acclaimed behavioral economist Shlomo Benartzi reveals a toolkit of interventions for the digital age. Using provocative case-studies and engaging exercises, Benartzi shows how businesses can update their nudges to help consumers make better decisions on screens.

Get your bearings as a leader, gain confidence, and learn tactical approaches from experts who have been in your shoes so you can support your team and advance your career. This book includes: how to become a design leader with insights from Netflix's Andy Law; learn how to hire people with the right balance of skills and find the best structure for your team; evaluating team members' performances, coaching to help them grow, and minimizing conflicts; and more.

Gender equality is a moral and a business imperative. But unconscious bias holds us back, and de-biasing people’s minds has proven to be difficult and expensive. Diversity training programs have had limited success, and individual effort alone often invites backlash. Behavioral design offers a new solution. By de-biasing organizations instead of individuals, we can make smart changes that have big impacts.

Embrace financial independence and generate consistent income with this strategic guide for entrepreneurs and investors looking to level up. If you’ve already built a profitable business but you’re ready to free up your time without sacrificing growth, this book is for you. In Scaling Smart, Rich and Kathy Fettke distill more than twenty years of business strategy into the perfect guide for entrepreneurs ready to scale a successful enterprise.

"She" is an entrepreneur who pursued her goals, designed her life, and loved every inch of it. She wasn’t worried about what “they” were doing or how they defined success. She didn’t listen to what they had to say, because she wasn’t doing it for “them”. She set her own standards and priorities. She pursued her goals and lived life to its fullest potential. She kept her head in the clouds and her feet on the ground. She stayed focused on the joie de vivre, celebrating the joy of life with each and every tiny victory.

The pandemic taught many businesses a very valuable lesson—those who don't adapt will get left behind. Some businesses managed to not only survive but actually thrive in a remote and hybrid work model. What's their secret? Top culture thought leader Gustavo Razzetti answers this question in this practical, meticulously researched book. The author and consultant provides a roadmap to understand, adapt to, and succeed in a hybrid workplace.

Sell Your Business by Design, Not by Default is about being smart and getting it right. It is your go-to resource guide for “selling your business for more money” by making smart, informed decisions when selling your business to maximize your profits when you sell, taking care of the well-deserving employees who helped you get there and not letting Uncle Sam take too much of your money.

Learn competitive business strategy from the best. According to strategic planning expert Dr. Chuck Bamford, business strategy is a mixture of instinct and instruction. You already have the instinct - let Bamford provide the instruction you need to hone your business and leadership traits, and lead your organization into a bright future. Bamford’s work stands out from other business leadership audiobooks by providing in-depth processes in a practical format that allows the listener to use the material immediately.

Jeanne Liedtka and Tim Ogilvie educate listeners on one of the hottest trends in business development: "design thinking", or the ability to turn abstract ideas into practical applications for maximal business growth. Jeanne Liedtka's recent book, The Catalyst: How YOU Can Lead Extraordinary Growth, was named a Top Innovation and Design Thinking Book by Business Week. Tim Ogilvie has been hailed as a visionary for his pioneering contributions to service innovation, business model innovation, and customer experience design.

Curious to catapult your crochet business? Or maybe start a crochet business? This is a must-have book that provides you with the best tips and secrets to learn how to be successful in writing, selling, and marketing digital patterns for your crochet business! Your purchase also includes free crochet patterns from your favorite designers along with free templates for your patterns.

To reach today’s customers and influence their purchases, marketers and market researchers need to understand and harness the power of applied behavior psychology and behavior economics to break through these nonconscious filters and drive purchase behaviors - a process called behavior design. In Marketing to Mindstates, Will Leach, founder of TriggerPoint Design, a leading behavior research and design consultancy, demystifies this nonconscious filter and explains how to bypass it, introducing listeners to temporary moments of influence called mindstates.