Career Design
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A Marketer's Guide to Category Design
- How to Escape the "Better" Trap, Dam the Demand, and Launch a Lightning Strike Strategy
- Auteur(s): Category Pirates, Christopher Lochhead, Eddie Yoon, Autres
- Narrateur(s): Jason DeFillippo
- Durée: 4 h et 18 min
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A mediocre category designer will beat a world-class marketer every day of the week. The reason is because all marketing sits within a context. "He or she who frames the problem owns the solution." Without this context—without a category—your marketing becomes nothing but screaming, shouting, and pitching customers with deals, discounts, and other short-term tactics in the hopes of landing a sale.
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A Marketer's Guide to Category Design
- How to Escape the "Better" Trap, Dam the Demand, and Launch a Lightning Strike Strategy
- Narrateur(s): Jason DeFillippo
- Durée: 4 h et 18 min
- Date de publication: 2023-05-12
- Langue: Anglais
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A mediocre category designer will beat a world-class marketer every day of the week. The reason is because all marketing sits within a context....
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Prix courant: 18,74$ ou 1 crédit
Prix réduit: 18,74$ ou 1 crédit
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Creating the Perfect Design Brief
- How to Manage Design for Strategic Advantage
- Auteur(s): Peter L. Phillips
- Narrateur(s): Scott O' Neill
- Durée: 6 h et 52 min
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In one of the only books of its kind, a veteran design consultant offers the tools for success gained from nearly 30 years of developing corporate and brand identity programs. Readers will discover the most effective formats for design briefs, how to structure the best possible team, what distinguishes a great design brief from an adequate one, how to use the brief in project tracking, as a measuring tool, and as a means of getting approval for a design solution; and much, much more.
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Creating the Perfect Design Brief
- How to Manage Design for Strategic Advantage
- Narrateur(s): Scott O' Neill
- Durée: 6 h et 52 min
- Date de publication: 2013-02-20
- Langue: Anglais
- In one of the only books of its kind, a veteran design consultant offers the tools for success gained from nearly 30 years of developing corporate and brand identity programs....
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Prix courant: 26,40$ ou 1 crédit
Prix réduit: 26,40$ ou 1 crédit
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This Is Not a Fashion Story
- Taking Chances, Breaking Rules, and Being a Boss in the Big City
- Auteur(s): Danielle Bernstein
- Narrateur(s): Danielle Bernstein
- Durée: 4 h et 59 min
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Danielle Bernstein spent her youth shopping at discount department stores, getting boozy in suburban backyards, and proposing marriage to every boy she dated. By age 19, she was a college dropout living in a West Village shoebox with three roommates and only six months to prove that her blog, @WeWoreWhat, could become a full blown career...or else board the train back to her mom's house. This Is Not a Fashion Story is the down and dirty tale of how a Long Island-born teenager became one of the most recognizable names in fashion.
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Thanks, but no.
- Écrit par Kim le 2020-06-05
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This Is Not a Fashion Story
- Taking Chances, Breaking Rules, and Being a Boss in the Big City
- Narrateur(s): Danielle Bernstein
- Durée: 4 h et 59 min
- Date de publication: 2020-05-12
- Langue: Anglais
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A revealing (in more ways than one) tell-all from Long Island girl-turned-international fashion influencer, designer, CEO, and tech entrepreneur Danielle Bernstein, the creative genius behind the hit style platform @WeWoreWhat....
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Prix courant: 26,25$ ou 1 crédit
Prix réduit: 26,25$ ou 1 crédit
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This Is Not a T-Shirt
- A Brand, a Culture, a Community - a Life in Streetwear
- Auteur(s): Bobby Hundreds
- Narrateur(s): Bobby Hundreds
- Durée: 8 h et 49 min
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The story of The Hundreds and the precepts that made it an iconic streetwear brand. The creative force behind the brand, Bobby Kim, a.k.a. Bobby Hundreds, has emerged as a prominent face and voice in streetwear. In telling the story of his formative years, he reminds us that The Hundreds was started by outsiders; and this is truly the story of streetwear culture.
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Thank you!
- Écrit par Kim le 2019-09-07
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This Is Not a T-Shirt
- A Brand, a Culture, a Community - a Life in Streetwear
- Narrateur(s): Bobby Hundreds
- Durée: 8 h et 49 min
- Date de publication: 2019-06-25
- Langue: Anglais
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The story of The Hundreds and the precepts that made it an iconic streetwear brand by Bobby Hundreds himself....
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Prix courant: 19,42$ ou 1 crédit
Prix réduit: 19,42$ ou 1 crédit
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The Pricing Roadmap
- How to Design B2B SAAS Pricing Models That Your Customers Will Love
- Auteur(s): Ulrik Lehrskov-Schmidt
- Narrateur(s): Ulrik Lehrskov-Schmidt
- Durée: 6 h et 29 min
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Written in the trenches of helping hundreds of B2B SaaS businesses, The Pricing Roadmap will help you pour gasoline on the fire of your pricing. Ditch the guesswork with this step-by-step guide to designing SaaS pricing that grows your business—whether you’re a startup, prerevenue venture, or an established market leader.
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The Pricing Roadmap
- How to Design B2B SAAS Pricing Models That Your Customers Will Love
- Narrateur(s): Ulrik Lehrskov-Schmidt
- Durée: 6 h et 29 min
- Date de publication: 2024-02-08
- Langue: Anglais
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Written in the trenches of helping hundreds of B2B SaaS businesses, The Pricing Roadmap will help you pour gasoline on the fire of your pricing.
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Prix courant: 25,00$ ou 1 crédit
Prix réduit: 25,00$ ou 1 crédit
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Design to Engage
- How to Create and Facilitate a Great Learning Experience for Any Group
- Auteur(s): Beth Cougler Blom
- Narrateur(s): Beth Cougler Blom
- Durée: 7 h et 7 min
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Design to Engage is a “how-to” book that will help you become an effective designer and facilitator of learning events. Practical, accessible, and jam-packed with tools to support facilitators to create impactful learning experiences, Design to Engage is a revelation and an inspiration.
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Design to Engage
- How to Create and Facilitate a Great Learning Experience for Any Group
- Narrateur(s): Beth Cougler Blom
- Durée: 7 h et 7 min
- Date de publication: 2021-03-04
- Langue: Anglais
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Practical, accessible, and jam-packed with tools to support facilitators to create impactful learning experiences, Design to Engage is a revelation and an inspiration....
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Prix courant: 25,00$ ou 1 crédit
Prix réduit: 25,00$ ou 1 crédit
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The 22 Laws of Category Design
- Name & Claim Your Niche, Share Your POV, and Move the World from Where It Is to Somewhere Different
- Auteur(s): Category Pirates, Christopher Lochhead, Eddie Yoon, Autres
- Narrateur(s): Jason DeFillippo
- Durée: 5 h et 59 min
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This book is for a very small percentage of business people. You see, most people in business are not trying to use Category Design to create a new category that changes the future and generates exponential new value. Instead, many people in business are trying to “not get fired.” Many people want to go to work, make a contribution, and go home.
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The 22 Laws of Category Design
- Name & Claim Your Niche, Share Your POV, and Move the World from Where It Is to Somewhere Different
- Narrateur(s): Jason DeFillippo
- Durée: 5 h et 59 min
- Date de publication: 2023-06-30
- Langue: Anglais
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This book is for a very small percentage of business people. You see, most people in business are not trying to use Category Design to create a new category that changes the future and generates exponential new value....
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Prix courant: 25,00$ ou 1 crédit
Prix réduit: 25,00$ ou 1 crédit
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Execute Your Tech Idea
- A Step by Step Guide for Non-techies, Professionals, Managers, and Startups (How to Find, Implement, and Launch your Technology Idea)
- Auteur(s): Andrew Ward, Steven Ward
- Narrateur(s): Tim Fearon
- Durée: 12 h et 10 min
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Execute Your Tech Idea applies to all technology projects, including apps, portals, Software as a Service, software tools, smart devices, the Internet of Things, and many more.
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Execute Your Tech Idea
- A Step by Step Guide for Non-techies, Professionals, Managers, and Startups (How to Find, Implement, and Launch your Technology Idea)
- Narrateur(s): Tim Fearon
- Durée: 12 h et 10 min
- Date de publication: 2022-12-30
- Langue: Anglais
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Execute Your Tech Idea applies to all technology projects, including apps, portals, Software as a Service, software tools, smart devices, the Internet of Things, and many more....
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Prix courant: 31,26$ ou 1 crédit
Prix réduit: 31,26$ ou 1 crédit
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Real Life Construction Management Guide from A-Z
- Auteur(s): Jamil Soucar
- Narrateur(s): Jamil Soucar
- Durée: 4 h et 55 min
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How many of us have been told after we graduated that what you studied in books is one thing, and how it works in reality is something different! This audiobook is a complete guide that takes you through all phases of a project.
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Real Life Construction Management Guide from A-Z
- Narrateur(s): Jamil Soucar
- Durée: 4 h et 55 min
- Date de publication: 2023-02-01
- Langue: Anglais
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How many of us have been told after we graduated that what you studied in books is one thing, and how it works in reality is something different! This audiobook is a complete guide that takes you through all phases of a project....
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Prix courant: 11,10$ ou 1 crédit
Prix réduit: 11,10$ ou 1 crédit
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Design for How People Think
- Using Brain Science to Build Better Products
- Auteur(s): John Whalen PhD
- Narrateur(s): Mitchell Dorian
- Durée: 4 h et 43 min
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User experience doesn’t happen on a screen; it happens in the mind, and the experience is multidimensional and multisensory. This practical book will help you uncover critical insights about how your customers think so you can create products or services with an exceptional experience. Corporate leaders, marketers, product owners, and designers will learn how cognitive processes from different brain regions form what we perceive as a singular experience. Author John Whalen shows you how anyone on your team can conduct "contextual interviews" to unlock insights.
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Design for How People Think
- Using Brain Science to Build Better Products
- Narrateur(s): Mitchell Dorian
- Durée: 4 h et 43 min
- Date de publication: 2021-05-18
- Langue: Anglais
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User experience doesn’t happen on a screen; it happens in the mind, and the experience is multidimensional and multisensory. This practical book will help you uncover critical insights about how your customers think so you can create products or services with an exceptional experience....
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Prix courant: 14,47$ ou 1 crédit
Prix réduit: 14,47$ ou 1 crédit
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X
- The Experience When Business Meets Design
- Auteur(s): Brian Solis
- Narrateur(s): Steven Menasche
- Durée: 6 h et 25 min
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Do you know how your customers experience your brand today? Do you know how they really feel? Do you know what they say when you're not around? Without defining experiences, brands will become victim to whatever people feel and share. In an always-on world where everyone is connected to information and also one another, customer experience is your brand.
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X
- The Experience When Business Meets Design
- Narrateur(s): Steven Menasche
- Durée: 6 h et 25 min
- Date de publication: 2017-05-11
- Langue: Anglais
- Success and the future of business is experiential, and this is the time to learn how to create and cultivate meaningful experiences....
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Prix courant: 31,16$ ou 1 crédit
Prix réduit: 31,16$ ou 1 crédit
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Designing for Behavior Change (2nd Edition)
- Applying Psychology and Behavioral Economics
- Auteur(s): Stephen Wendel
- Narrateur(s): Danny Hughes
- Durée: 12 h et 46 min
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Designers and managers hope their products become essential for users-integrated into their lives like Instagram, Lyft, and others have become. Such deep integration isn't accidental: it's a process of careful design and iterative learning, especially for technology companies. This guide shows you how to apply behavioral science—research that supports many products—to help your users achieve their goals using your product.
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Designing for Behavior Change (2nd Edition)
- Applying Psychology and Behavioral Economics
- Narrateur(s): Danny Hughes
- Durée: 12 h et 46 min
- Date de publication: 2023-07-25
- Langue: Anglais
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In this updated edition, Stephen Wendel, head of behavioral science at Morningstar, takes you step-by-step through the process of incorporating behavioral science into product design and development....
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Prix courant: 27,83$ ou 1 crédit
Prix réduit: 27,83$ ou 1 crédit
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Marketing to Mindstates
- The Practical Guide to Applying Behavior Design to Research and Marketing
- Auteur(s): Will Leach
- Narrateur(s): Mike Rylander
- Durée: 4 h et 46 min
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To reach today’s customers and influence their purchases, marketers and market researchers need to understand and harness the power of applied behavior psychology and behavior economics to break through these nonconscious filters and drive purchase behaviors - a process called behavior design. In Marketing to Mindstates, Will Leach, founder of TriggerPoint Design, a leading behavior research and design consultancy, demystifies this nonconscious filter and explains how to bypass it, introducing listeners to temporary moments of influence called mindstates.
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Marketing to Mindstates
- The Practical Guide to Applying Behavior Design to Research and Marketing
- Narrateur(s): Mike Rylander
- Durée: 4 h et 46 min
- Date de publication: 2021-07-15
- Langue: Anglais
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With this book, researchers and marketers will finally have a practical guide to creating behaviorally designed marketing that psychologically breaks through your customers’ nonconscious to drive new behaviors and topline growth....
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Prix courant: 20,19$ ou 1 crédit
Prix réduit: 20,19$ ou 1 crédit
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Design in Context
- A Framework for Strategic Differentiation
- Auteur(s): Todd Bracher
- Narrateur(s): Brad Snyder
- Durée: 2 h et 52 min
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In Design in Context: A Framework for Strategic Differentiation, Todd Bracher invites you to reimagine the role of design in business. Drawing from his extensive experience, Bracher presents a compelling case for why design should be integral to strategic planning and execution. This book offers a roadmap for business leaders and designers to work together, emphasizing the importance of differentiation in achieving sustainable growth.
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Design in Context
- A Framework for Strategic Differentiation
- Narrateur(s): Brad Snyder
- Durée: 2 h et 52 min
- Date de publication: 2024-08-14
- Langue: Anglais
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In Design in Context: A Framework for Strategic Differentiation, Todd Bracher invites you to reimagine the role of design in business. Drawing from his extensive experience, Bracher presents a compelling case for why design should be integral to strategic planning and execution.
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Prix courant: 8,71$ ou 1 crédit
Prix réduit: 8,71$ ou 1 crédit
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Remote Not Distant
- Design a Company Culture That Will Help You Thrive in a Hybrid Workplace
- Auteur(s): Gustavo Razzetti
- Narrateur(s): Tristan Morris
- Durée: 5 h et 30 min
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The pandemic taught many businesses a very valuable lesson—those who don't adapt will get left behind. Some businesses managed to not only survive but actually thrive in a remote and hybrid work model. What's their secret? Top culture thought leader Gustavo Razzetti answers this question in this practical, meticulously researched book. The author and consultant provides a roadmap to understand, adapt to, and succeed in a hybrid workplace.
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Remote Not Distant
- Design a Company Culture That Will Help You Thrive in a Hybrid Workplace
- Narrateur(s): Tristan Morris
- Durée: 5 h et 30 min
- Date de publication: 2023-09-19
- Langue: Anglais
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The pandemic taught many businesses a very valuable lesson—those who don't adapt will get left behind. Some businesses managed to not only survive but actually thrive in a remote and hybrid work model....
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Prix courant: 22,26$ ou 1 crédit
Prix réduit: 22,26$ ou 1 crédit
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Principles of Product Design
- Auteur(s): Aarron Walter
- Narrateur(s): Joey Schaljo
- Durée: 1 h et 58 min
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Combined with the power of design thinking, these extensively researched best practices from some of the world's best design teams will help you nail the fundamentals of product design and do great work. This book includes: learn what the best teams know - that customer research is the base of successful products and companies; how product stories, journey maps, storyboards, and personas can build empathy and understanding; and more.
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Principles of Product Design
- Narrateur(s): Joey Schaljo
- Durée: 1 h et 58 min
- Date de publication: 2019-10-16
- Langue: Anglais
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Combined with the power of design thinking, these extensively researched best practices from some of the world's best design teams will help you nail the fundamentals of product design and do great work....
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Prix courant: 8,71$ ou 1 crédit
Prix réduit: 8,71$ ou 1 crédit
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Design to Grow
- How Coca-Cola Learned to Combine Scale and Agility (And How You Can Too)
- Auteur(s): David Butler, Linda Tischler
- Narrateur(s): Peter Berkrot
- Durée: 6 h et 18 min
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In Design to Grow, a Coca-Cola senior executive shares both the successes and failures of one of the world's largest companies. In this rare and unprecedented behind-the-scenes look, David Butler and senior Fast Company editor Linda Tischler, use case studies to show how this works at Coca-Cola - and how other companies can use the same approach to grow their business. This audiobook is a must for managers inside large corporations as well as entrepreneurs just getting started.
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Design to Grow
- How Coca-Cola Learned to Combine Scale and Agility (And How You Can Too)
- Narrateur(s): Peter Berkrot
- Durée: 6 h et 18 min
- Date de publication: 2015-03-17
- Langue: Anglais
- In Design to Grow, a Coca-Cola senior executive shares both the successes and failures of one of the world's largest companies....
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Prix courant: 35,18$ ou 1 crédit
Prix réduit: 35,18$ ou 1 crédit
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Feck Perfuction
- Dangerous Ideas on the Business of Life
- Auteur(s): James Victore, Danielle LaPorte
- Narrateur(s): James Victore
- Durée: 2 h et 26 min
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Renowned designer and professional hell-raiser James Victore wants to drag you off your couch and throw you headfirst into a life of bold creativity. He'll guide you through all the twists, trials, and triumphs of starting your creative career, from finding your voice to picking the right moment to start a project (hint: It's now).
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"Inspiration without action is bullshit"
- Écrit par Amazon Customer le 2023-12-11
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Feck Perfuction
- Dangerous Ideas on the Business of Life
- Narrateur(s): James Victore
- Durée: 2 h et 26 min
- Date de publication: 2019-06-25
- Langue: Anglais
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Renowned designer and professional hell-raiser James Victore wants to drag you off your couch and throw you headfirst into a life of bold creativity. He'll guide you through all the twists, trials, and triumphs of starting your creative career....
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Prix courant: 13,00$ ou 1 crédit
Prix réduit: 13,00$ ou 1 crédit
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Discussing Design
- Improving Communication and Collaboration Through Critique
- Auteur(s): Adam Connor, Aaron Irizarry
- Narrateur(s): Silas Brahams
- Durée: 4 h et 49 min
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Real critique has become a lost skill among collaborative teams today. Critique is intended to help teams strengthen their designs, products, and services, rather than be used to assert authority or push agendas under the guise of "feedback". In this practical guide, authors Adam Connor and Aaron Irizarry teach you techniques, tools, and a framework for helping members of your design team give and receive critique.
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Discussing Design
- Improving Communication and Collaboration Through Critique
- Narrateur(s): Silas Brahams
- Durée: 4 h et 49 min
- Date de publication: 2021-02-14
- Langue: Anglais
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In this practical guide, authors Adam Connor and Aaron Irizarry teach you techniques, tools, and a framework for helping members of your design team give and receive critique....
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Prix courant: 14,47$ ou 1 crédit
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The Accidental Instructional Designer, 2nd Edition
- Learning Design for the Digital Age
- Auteur(s): Cammy Bean
- Narrateur(s): Pamela Gregory
- Durée: 7 h et 32 min
- Version intégrale
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Au global
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Performance
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Histoire
Filled with insights and tips, this updated edition of The Accidental Instructional Designer, by e-learning veteran Cammy Bean, covers nearly every aspect of the learning design process for those getting started or even for the experienced practitioner in need of new ideas.
-
The Accidental Instructional Designer, 2nd Edition
- Learning Design for the Digital Age
- Narrateur(s): Pamela Gregory
- Durée: 7 h et 32 min
- Date de publication: 2024-02-20
- Langue: Anglais
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Filled with insights and tips, this updated edition of The Accidental Instructional Designer, by e-learning veteran Cammy Bean, covers nearly every aspect of the learning design process for those getting started or even for the experienced practitioner in need of new ideas.
Échec de l'ajout au panier.
Veuillez réessayer plus tardÉchec de l'ajout à la liste d'envies.
Veuillez réessayer plus tardÉchec de la suppression de la liste d’envies.
Veuillez réessayer plus tardÉchec du suivi du balado
Ne plus suivre le balado a échoué
Prix courant: 35,34$ ou 1 crédit
Prix réduit: 35,34$ ou 1 crédit
-