Career Design

Despite the familiar limitations many User Experience teams face—budget and time constraints, lack of formal authority—UX practitioners are uniquely poised to provide strategic value to product organizations. This case study describes how we developed “Creative Bursts” to prove that our organization could look to its UX team for innovation leadership.

If you struggle with self-doubt, anxiety, discouragement, indecision, comparison-itis, exhaustion, promising too much, copious amounts of stress, worry, even profound sadness - or any other number of hard-as-f--k internal challenges, the time has come for you to stop. Forever. Always remember, you are enough. Right now. Just as you are. So, stop. Breathe. You’re about to discover a more natural, less stressful, and more effective way of living.

Think how commonplace it is now for people to ask Siri for the weather forecast, deploy Roomba to clean their homes, or summon Alexa to turn on the lights. The "smart home" market will reach well over $100 billion in the next five years on the promise of products that are truly integrated with our cooking, cleaning, entertainment, security, and hygiene habits. But the reality is, these first-generation "smart" products aren't very smart - yet. We're clearly seeing only the tip of the iceberg in terms of capability and how such products can enhance our lives.

Ese libro consta de dos partes: a) Resumen de conceptos básicosdel libro de Sun Tzu b) Guía de aplicación práctica para el diseño e implementación de estrategias competitivas en el mundo de los negocios, hoy.