Career Education

Do you want to write stories that catch your readers and never let go? Have you ever wondered how to create a book as magical as Ella Enchanted, as touching as Dave at Night, as captivating as Fairest? Well, now you can find out! In Writing Magic, Newbery Honor author Gail Carson Levine shares her secrets of great writing. She shows how you, too, can get terrific ideas for stories, invent great beginnings and endings, write sparkling dialogue, develop memorable characters - and much, much more.

The 11 Immutable Laws of Internet Branding is the definitive text for businesses eager to jump on the Internet expressway.

What good will it do to skillfully craft a written argument if you lose your audience? Simple emails, formal reports, blogs, presentations, articles—they need punch to gain influence. Clear structure and logic alone won’t do. To engage readers, you need to make mentally stimulating choices in language—choices that electrify your readers’ mental hotspots. Veteran journalist Bill Birchard reveals the secret of making that happen. He blends the findings from a global cadre of psychologists and neuroscientists with lessons from his long, successful career as a professional writer.

Saddled with thousands of dollars of debt, today's college students are graduating into an uncertain job market that is leaving them financially dependent on their parents for years to come - a reality that has left moms and dads wondering: What did I pay all that money for? There Is Life After College offers students, parents, and even recent graduates the practical advice and insight they need to jump-start their careers.

When it comes to creating ideas, we hold ourselves back. Thats because inside each of us is an internal editor whose job is to forever polish our thoughts, so we sound smart and in control, and so that we fit into society. But what happens when we encounter problems for which such conventional thinking fails us? How do we get unstuck? For Mark Levy, the answer is freewriting....

Worthless delivers a blunt and real-world assessment about the economic realities and consequences of choosing various degrees with a necessary and tough fatherly love. Buy this audiobook and understand why it is important you choose the right major.

For those unfamiliar with copywriting, this article will provide an overview of the subject and explain why it is in such great demand today. The field of copywriting is vast and growing at a rapid pace. Copywriting can be defined as the process of presenting a creative message to a consumer. According to the book Copywriting, copywriting is founded on three essential ideas. When writing to a consumer, there must be some level of interaction between the customer and the vendor. You must then ensure that you communicate the benefits to the buyer up to the point of purchase.

For many of us, our schedules are chaotic and overcommitted. Here, Susanka shows us that it is possible to take our finger off the fast-forward button. She reveals that form and function serve not only architectural aims but life goals as well. We quickly discover that we have all the space and time we need for the things in our lives that really matter. But perhaps the greatest reward is the discovery that small changes can yield enormous results.

Author David Borchard has been helping adults rejuvenate their careers and lives for 30 years. In The Joy of Retirement, he shows you how to reinvent yourself and achieve the kind of fulfillment and meaning you have always dreamed of in your life. Now, you can start crafting your future and discovering your passions.

In network marketing, the easiest and most comfortable way to prospect, sell, and sponsor, is with... a story. Facts are boring. Everyone represents a company with great facts. Our prospects have heard that all before. But with a story, everything changes. The prospect becomes involved in the story, and instantly sees what you see. And isn't that what you want? So forget the flip chart, the presentation book, the website, the PowerPoint, and the video.

STEPS to Safety Culture Excellence is based on the authors' firsthand experience working with international organizations in every major industry that have successfully developed and implemented ongoing cultures of safety excellence. Whether your organization is a small regional firm or a large multinational corporation, you'll find that the STEPS process enables you to instill Safety Culture Excellence within your organization.

Fascinating facts and first-person accounts highlight some of the most interesting jobs that take place behind the scenes in the music industry. Get a glimpse at what it takes to make it as a songwriter, producer, manager, and more and find out what goes on behind the glamour.

Average schools don't inspire greatness - and greatness is what our world needs if we are going to produce world-changing learners. In Culturize, author and education leader Jimmy Casas shares insights into what it takes to cultivate a community of learners who embody the innately human traits our world desperately needs, such as kindness, honesty, and compassion. His stories reveal how these "soft skills" can be honed while meeting and exceeding academic standards of 21st-century learning.

Learn how to master your ability to focus and capacity to stop procrastination. Start improving your productivity with A.V. Mendez's daily actionable guide that will give you the best ideas to help you build your focus muscle and help you maximize your full potential in life, work, job, and business.

The essence of resolution lies in the recognition of the deep and unbroken connectedness that we share as human beings. This groundbreaking book shows how the processes of Coming to Peace meet those in conflict and provides them a pathway to reconciliation and wholeness.

The adviser to Senator Hillary Clinton, Bill Gates, and President Bill Clinton proves that small is big by identifying 75 hidden-in-plain-sight trends that are moving America, revealing that the nation is no longer a melting pot but a collection of communities with many individual tastes and lifestyles. In 2000, The Tipping Point entered the lexicon. Now, in Microtrends, one of the most respected and sought-after analysts in the world articulates a new way of understanding how we live.

Becoming a Writer, Staying a Writer includes Straczynski's unique, tried-and-true methodologies that will help storytellers sharpen their work so that it's polished and ready for publication. Part toolbox and part survival guide, this book will be an indispensable guide throughout your entire writing career, offering fresh and practical insights every step of the way.

Mastering the Seven Decisions guides listeners to a profound understanding of how to fully integrate seven life-changing decisions into their daily lives. The responsible decision, the guided decision, the active decision, the certain decision, the joyful decision, the compassionate decision, and the persistent decision.

The Joys of Living is Orison Swett Marden's instruction book for a rich, full, and free life. This 100th-anniversary edition shows that his prose has lost none of its original power - and it is even more relevant now that we are faced with more obstacles to success. His core point is to look beyond the obstacles and become hyper-aware of the opportunities. He shows how in chapters on mental outlook, debt and money, reading and family life, hope and despair, and young and old age.

The time has come when advertising has in some hands reached the status of a science. It is based on fixed principles and is reasonably exact. The causes and effects have been analyzed until they are well understood. The correct methods of procedure have been proved and established. We know what is most effective, and we act on basic laws. Advertising, once a gamble, has thus become, under able direction, one of the safest of business ventures. Certainly, no other enterprise with comparable possibilities need involve so little risk.