Career Education

Robert McKee's popular writing workshops have earned him an international reputation. The list of alumni with Academy Awards and Emmy Awards runs off the page. The cornerstone of his program is his singular book, Story, which has defined how we talk about the art of story creation. Now in Storynomics, McKee partners with digital marketing expert and Skyword CEO Tom Gerace to map a path for brands seeking to navigate the rapid decline of interrupt advertising.

If you struggle with a work/life balance and feel as if your daily life is chaotic and out of control, this book will provide a simple yet executable road map to help you create the life you've always desired.

Yes, it’s possible to build a business around your expertise, ideas, message, and personality. But first you need to realize - you are the brand. It’s no secret that more people than ever before are building thriving businesses around their personal brands. But why do some create six- or even seven-figure businesses while so many others strive to make a consistent income? In You Are the Brand, Mike Kim shares his proven eight-step blueprint that has helped build the brands for some of today’s most influential thought leaders - as well as his own personal brand.

Onward tackles the problem of educator stress, and provides a practical framework for taking the burnout out of teaching. Stress is part of the job, but when 70 percent of teachers quit within their first five years because the stress is making them physically and mentally ill, things have gone too far. Unsurprisingly, these effects are highest in difficult-to-fill positions such as math, science, and foreign languages, and in urban areas and secondary classrooms - places where we need our teachers to be especially motivated and engaged.

In the age of email and instant communication, great sales copy is indispensable to closing a deal. But too many sales letters end up in the junk file or the wastebasket. In this new edition of his top-selling work, author Dan Kennedy explains why some sales letters work and most don't. And he shows how to write copy that any business can use.

In the newly revised and updated edition of Everybody Writes, marketer and author Ann Handley improves on her Wall Street Journal bestselling book that's helped hundreds of thousands become better, more confident writers. In this brand-new edition, she delivers all the practical, how-to advice and insight you need for the process and strategy of content creation, production, and publishing.

Have you ever wished magic was real? Do you ever feel powerless, as though the world has it in for you, or that nothing ever goes your way? Have you wished there were a magic word you could utter that would change everything? If so, I have good news for you. Magic is real. This audiobook will teach you the technique of using magic words. It’s the most spectacularly effective method for creating change in just about any area you can think of.

The lack of personal accountability is a problem that has resulted in an epidemic of blame, complaining, and procrastination. No organization or individual can achieve goals, compete in the marketplace, fulfill a vision, or develop people and teams without personal accountability.

Told through the frame of a cross-country motorcycle journey, Zen and the Art of Motorcycle Maintenance explores its characters' search for spiritual meaning and peace in a technological, automated age. This audio study guide presents the same expert content - written by experienced teachers, professors, and literary scholars - in an easy-to-access audio format. SuperSummary study guides demonstrate an authoritative voice, present expert analysis, offer big picture ideas, and help listeners understand a work’s underlying meanings and conclusions.

Slow is an inspirational guide on creating a life filled with the things that really matter, and it is meant for anyone seeking peace, meaning, and joy in their otherwise rapid lives.

The PMA Effect teaches the methods for achieving your goals. No matter how high you set the bar, it comes down to one vital principle: developing a positive mindset. Change your mindset. Change your life. A positive mental attitude can sustain you through any difficult circumstance. You'll learn to deal with stress more efficiently; develop the skill set and determination to never quit tasks; and push through fear and manifest your thoughts, hopes, and dreams into reality. The PMA Effect is the blueprint to becoming that badass, super-human that lives inside each of us.

These short pieces have been personally selected by Donald Trump for Think Like a Champion, giving his special perspective in what amounts to an "informal education" on how to succeed in business and life. The pieces are engaging, informative and educational, presenting the clearest picture yet into the mind and heart of an extraordinary individual.

Kiyosaki expands on his belief that the school system was created to churn out Es / Employees...those "A Students" who read well, memorize well and test well... and not the creative thinkers, visionaries, and dreamers - entrepreneurs-in-the-making...those "C Students" who grow up to be the innovators and creators of new ideas, businesses, applications, and products. The audiobook urges parents not to be obsessed with their kids' "letter grades" ("good grades" might only mean they or the student themselves were successful in jamming a square peg into a round hole...) and focus, instead, on concepts, ideas, and helping their child find their true genius.

Women Food and God is Geneen Roth's masterwork, the final book she intends to write about the subject that has fascinated her since she wrote the bestselling When Food is Love two decades ago. From the very beginning, the listener is in the grip of an intelligent, humorous and thoughtful teacher who unravels the beginning of addiction until it's logical end.

Discover the ancient Japanese secret ways to see joy, meaning, and purpose in every single day of your life. Ikigai, or the Japanese concept of finding your purpose, is the key to living a meaningful life. If there’s one people group who have mastered the art of living - and living well, it’s definitely the Okinawans of Japan. Famous for being the world’s longest-living people, they attribute their joy and contentment to finding their ikigai. It’s the reason why they live longer, happier, and better lives than the rest of us. So how does knowing your ikigai change your life?

The Abundance Project is about having more than enough in every area of your life - more than enough money, time, love, creativity, happiness - regardless of the circumstances you’ve been through or are currently facing. This may sound like wishful thinking, but once you understand what you’re really made of, and what the source of real abundance is, you will increase your capacity and unleash your divine inheritance.

Thousands of yoga lovers take teacher training courses each year, hoping to share what they learn with others. Many want to make yoga teaching their full-time career, but most training programs fall short in covering business acumen, and they may not equip graduates with the entrepreneurial skills and savvy they need to make a go of it. This indispensable and inspiring book guides both new and established professionals toward maximizing their impact as teachers and achieving their career goals.

This is a game plan for getting the promotion you're after. It's not a book. There are no chapters, no chapter headings, and there's no table of contents. There are 25 sections, one after another. Each section includes a clear, concise, specific thing to do to get the promotion you're working hard for. Use them to nail it down, before somebody else does.

Six little hormones pretty much determine your mood at every moment of your life. If one is out of balance, it can not only cause you to be depressed, it could also cause mayhem for the rest of your health. Learn what you can do about it.

30 Days to a More Powerful Vocabulary quickly became a bestseller in its category back in 2015. Now, in this updated and revised edition—which now contains the 700 most important words you need to master—you'll quickly learn why this title has been such a positive impact in the personal and professional lives of tens of thousands in the English-speaking world.