Career Education

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What good will it do to skillfully craft a written argument if you lose your audience? Simple emails, formal reports, blogs, presentations, articles—they need punch to gain influence. Clear structure and logic alone won’t do. To engage readers, you need to make mentally stimulating choices in language—choices that electrify your readers’ mental hotspots. Veteran journalist Bill Birchard reveals the secret of making that happen. He blends the findings from a global cadre of psychologists and neuroscientists with lessons from his long, successful career as a professional writer.

Whether you’re considering checking out Kim Scott’s Radical Candor or you need some help recalling the key concepts, this Executive Reads summary has you covered. You'll quickly grasp the key ideas in Radical Candor: Be a Kick-Ass Boss Without Losing Your Humanity.

This is a FlashBooks audio summary of Don’t Sweat The Small Stuff...and It’s All Small Stuff.

This is a summary of Jordan Peterson’s 12 Rules for Life: An Antidote to Chaos by The Top Tier Summaries.

One L, Scott Turow's journal of his first year at law school and a best seller when it was first published in 1977, has gone on to become a virtual bible for prospective law students. Not only does it introduce with remarkable clarity the ideas and issues that are the stuff of legal education; it also brings alive the anxiety and competitiveness, with others and, even more, with oneself, that set the tone in this crucible of character building.

Developed by experienced professors and professionally narrated for easy listening, this course is a valuable tool when preparing for your Graduate Management Admission Test or GMAT. The audio is focused and high-yield, covering the most important topics you need to know to succeed on the GMAT. The material is accurate, up-to-date, and broken down into bite-sized chapters. There are quizzes and key takeaways sections following each chapter to review questions commonly tested and drive home key points.

This is the audio summary of Extreme Ownership, a book on leadership by two former US Navy SEALS, Jocko Willink and Leif Babin. The authors have translated their experiences on the battlefield into actionable steps toward leadership success in the business world....

Before he inspired the world with Hamilton and was catapulted to international fame, Lin-Manuel Miranda was inspiring his Twitter followers with words of encouragement at the beginning and end of each day. He wrote these original sayings, aphorisms, and poetry for himself as much as for others. But as Miranda’s audience grew, these messages took on a life on their own. Now Miranda has gathered the best of his daily greetings into a collection. Full of comfort and motivation, Gmorning, Gnight! is a touchstone for anyone who needs a quick lift.

This practical resource offers the foundational skills and tools needed by new coaching educators, as well as presenting an overview of the knowledge and theory base behind the practice. Established coaches will find numerous ways to deepen and refine their coaching practice. Principals and others who incorporate coaching strategies into their work will also find a wealth of resources. Aguilar offers a model for transformational coaching which could be implemented as professional development in schools or districts anywhere.

Do you want your business processes to be more efficient and deliver greater quality products? Do you often look at how your organization functions and wish things could be better? Lean Six Sigma is much more than just a one-off event that an organization can use to make more money. If you want to satisfy your customers, improve your business processes, increase your revenue, and minimize costs, then you need to learn about Lean Six Sigma.

This is an audio summary of Principles, a book by one of the most successful investors and entrepreneurs in the world, Ray Dalio. Ray goes below the surface of the successful reputation of his stock brokerage company, Bridgewater, to reveal the universal truths that he relied on to bring his business from the bottom to the top.

Have you always wanted to put your thoughts and feelings into the form of musical lyrics but couldn't quite make the transition? If so, then How to Write Lyrics for Beginners in 24 Hours or Less: A Detailed Guide is the book you have been waiting for. Inside you will find everything you need to walk you through the lyrics-writing process to ensure you go from novice to maestro in no time flat.

Sales may be about math, but the selling itself is based on psychology, understanding consumer mindset, and persuasion techniques. The good news is anyone can master the art of selling. It is a carefully cultivated and practiced skill that can help you in many situations in life. In this guide, you'll learn the best selling techniques and psychological strategies to close the sale every time. You'll be able to identify your target prospects, understand what drives people to make buying decisions, how to use emotions and facts to overcome objections, and close the sale.

Smart Career Planning for Teens: A Guide to Bold Choices and Brilliant Paths is your go-to resource for turning dreams into reality with clarity, purpose, and action.

Passing the CPA exam can change your life. It changed mine. This short guide provides you with the strategies and tactics, tips and techniques that I myself used to pass the CPA exam. I hope you find the ideas useful as you prepare to sit for, and pass, the exam.

Packed full of information about spiritual life coaching, this audiobook explains the theory, methods, and practices of the role and how the techniques covered are applied in the real world.

The time has come when advertising has in some hands reached the status of a science. It is based on fixed principles and is reasonably exact. The causes and effects have been analyzed until they are well understood. The correct methods of procedure have been proved and established. We know what is most effective, and we act on basic laws. Advertising, once a gamble, has thus become, under able direction, one of the safest of business ventures. Certainly, no other enterprise with comparable possibilities need involve so little risk.

Daily observation of classroom teaching can significantly impact the quality of teaching and learning. Organized into 21 chapters designed to be read over a period of 21 school days, Now We're Talking! presents a results-driven approach that far surpasses traditional walkthrough models of feedback for teachers. School leaders will complete two cycles of teacher evaluations while reading the book and establish the necessary foundation for subsequent visits.

The ability to write well is a key part of your professional success. From reports and presentations to e-mails and Facebook posts, whether you're a marketer, customer service rep, or manager, being able to write clearly and for the right audience is critical to moving your business forward. The techniques covered in this book will arm you with the skills you need to write better business communications. Inside you'll find: planning each communication; editing and fine-tuning your copy; building your personal brand with communications; writing bids, proposals, and reports; and more.