Career Education

With The Firm, financial journalist Duff McDonald pulled back the curtain on consulting giant McKinsey & Company. In The Golden Passport, he reveals the inner workings of a singular nexus of power, ambition, and influence: Harvard Business School. Harvard University occupies a unique place in the public's imagination, but HBS has arguably eclipsed its parent in terms of its influence on modern society.

Why do people find it so hard to change? The secret is that everyone has their own formula for making changes that stick, but most people don't know what theirs is. They think there is one way to lose five pounds, and another way to stay on top of their e-mail, but they don't realize that for all changes, there is one system that works best for each individual.

Do you want to write stories that catch your readers and never let go? Have you ever wondered how to create a book as magical as Ella Enchanted, as touching as Dave at Night, as captivating as Fairest? Well, now you can find out! In Writing Magic, Newbery Honor author Gail Carson Levine shares her secrets of great writing. She shows how you, too, can get terrific ideas for stories, invent great beginnings and endings, write sparkling dialogue, develop memorable characters - and much, much more.

In her first book in many years, best-selling author Daphne Rose Kingma takes us on a path of emotional and spiritual healing, with particular attention to the complex and frequently overwhelming circumstances of our lives right now. The perfect combination of empathic friend, sage counselor, savvy problem solver, and even gallows humorist, Kingma looks straight into the predicaments so many of us face. She then offers 10 deceptively simple yet profoundly effective strategies for coping.

Becoming a Private Investigator puts a seemingly out-of-reach profession within the your grasp. Weaving practical how-to advice with inspiring case studies, Kahn provides actionable steps anyone can take to pursue a career as a P.I. as he shadows two experienced American P.I.s, Sheila Wysocki and Mark Gillespie, both of whom are investigating a series of deaths about which many questions remain. What skills must they master to find out the truth? What risks must they take to succeed?

Design to Engage is a “how-to” book that will help you become an effective designer and facilitator of learning events. Practical, accessible, and jam-packed with tools to support facilitators to create impactful learning experiences, Design to Engage is a revelation and an inspiration.

From Plato to present, the wisdom of the western world in writing is summarized. Oratory is also covered.

Saddled with thousands of dollars of debt, today's college students are graduating into an uncertain job market that is leaving them financially dependent on their parents for years to come - a reality that has left moms and dads wondering: What did I pay all that money for? There Is Life After College offers students, parents, and even recent graduates the practical advice and insight they need to jump-start their careers.

Pirates are on a constant quest for riches, but pirate leaders seek even greater rewards: Amazing schools, engaged students, and empowered educators who know they are making a difference. In Lead Like a Pirate, education leaders Shelley Burgess and Beth Houf map out the character traits necessary to captain a school or district. You'll learn where to find the treasure that's already in your classrooms and schools - and how to bring out the very best in your educators.

Professionals and entrepreneurs do a great job of keeping up appearances. But if they're honest with themselves, they're short on living the life they really want. Train Your Brain for Success provides the perspective to analyze how you got where you are and, more importantly, learn the skills to get where you truly desire to be. Train Your Brain for Success explains specific ways of thinking and acting that will get anyone where they want to go, fast.

Developed by experienced professors and professionally narrated for easy listening, this course is a valuable tool when preparing for your Certified Financial Planner Exam. The audio is focused and high-yield, covering the most important topics you need to know to succeed on the Certified Financial Planner Test. The material is accurate, up-to-date, and broken down into bite-sized sections. There are key takeaways following each section to drive home key points and quizzes to review commonly tested questions.

Jim Collins' thoroughly researched look at corporate success, Good to Great: Why Some Companies Make the Leap and Others Don't, offers practical, well-researched advice on how truly great companies differentiate themselves from the merely good. This SUMOREADS Summary & Analysis offers supplementary material to Good to Great to help you distill the key takeaways, review the book's content, and further understand the writing style and overall themes from an editorial perspective. Whether you'd like to deepen your understanding, refresh your memory, or simply decide whether or not this book is for you, SUMOREADS Summary & Analysis is here to help. Absorb everything you need to know in under 20 minutes!

Written by Jack Foster, a creative director for various advertising agencies with more than 40 years experience, How to Get Ideas (over 90,000 copies sold and translated into 15 languages) is a fun, accessible, and practical guide that takes the mystery and confusion out of developing new ideas.

Courses relying on the OMCP Digital Marketing Certification standards attract over 70,000 students at 900 universities around the world each year. This challenging curriculum requires strong command of content marketing, conversion rate optimization, and other digital marketing competencies in high market demand. In Digital Marketing Fundamentals, veteran digital media and marketing experts Greg Jarboe, Michael Stebbins, and Matt Bailey deliver an essential and accessible roadmap to completing the highly sought-after OMCP Digital Marketing Certification.

For those unfamiliar with copywriting, this article will provide an overview of the subject and explain why it is in such great demand today. The field of copywriting is vast and growing at a rapid pace. Copywriting can be defined as the process of presenting a creative message to a consumer. According to the book Copywriting, copywriting is founded on three essential ideas. When writing to a consumer, there must be some level of interaction between the customer and the vendor. You must then ensure that you communicate the benefits to the buyer up to the point of purchase.

We’re asking the wrong question. “What do you want to be when you grow up?” is no longer serving our students. This question perpetuates the myth that all students need to pick one job title—for life. The world has changed. The information age has created thousands of career possibilities. Artificial intelligence is causing major disruptions in almost every industry, and will bring about seismic shifts in the way we work. To prepare students for this new reality, we need a different approach.

Do the people who have wronged you deserve your forgiveness? What about you? Do you deserve the mercy that comes with forgiveness? Sixty-two percent of people say they need more forgiveness in their personal lives, but the majority of those same people say forgiving someone would first depend on the wrongdoer apologizing and making changes. Emily J. Hooks challenges us to take back control. In The Power of Forgiveness, she provides a comprehensive how-to guide to forgiveness as a healing practice.

At a time of political polarization and economic turmoil, we yearn for superior leadership. Few have demonstrated this trait better than Captain "Sully" Sullenberger, a man who embodies the core values that are at the heart of America: responsibility, optimism, integrity, loyalty, and compassion. In this follow-up to his best-selling memoir, Sullenberger engages nearly a dozen distinguished Americans to explore the nature of leadership, what it means, what it takes, and how it can be fostered and developed in all of our lives.

The teaching objectives for this section are the following: identify three common mistakes in problem-solving; demonstrate root cause analysis as a narrowing and focusing process; and associate countermeasures with hypotheses that should be tested.

In What Universities Can Be, the high-profile educator Robert J. Sternberg writes thoughtfully about the direction of higher education in this country and its potential to achieve future excellence. Sternberg presents, for the first time, his concept of the ACCEL model, in which institutions of higher education are places where students learn to become Active Concerned Citizens and Ethical Leaders.