Career Engagement

Organizations around the world spend billions of dollars every year to awaken and engage their employees. Yet global employee engagement remains fixed - at 13%. The disengagement problem usually begins with the CEO telling human resources to fix it. Unless the CEO or business owner takes charge of engagement, everyone will look over the messenger's shoulders to pick up cues from the top leader.

The principles shared in this book can be applied in both virtual and in-person work environments. Amidst the increasing acceptance of remote work, well-being, and motivation are vital foundational roots that demand a pH-balanced soil (i.e., a healthy work environment, employee engagement) and water (i.e., employee management, effective leaders) to thrive.

Whether you're a seasoned marketer or just starting out, "Master Content Marketing" is your ultimate guide to creating impactful connections, driving meaningful engagement, and wielding lasting influence through the art of content.

How can we do employee engagement well during the coronavirus pandemic, Brexit, and huge economic uncertainty? How can we motivate every employee, including the increasing number of people working from home? Mastering Small Business Employee Engagement will change the way you manage your small business - for the better.

To achieve efficiency, productivity, and significant results, you need to make the best use of the resources available to you. Productivity expert Maura Thomas helps you nurture the crucial resource that is your work culture and build productive habits for yourself and your team, without letting work take over your life. Everyone Wants to Work Here empowers you to define what productivity means for your team and to create conditions that support your own productivity. Starting with yourself, Thomas's holistic advice will help you develop productive strategies for your whole team.

Are you looking to build a high performing team? Are you struggling to get the right people in the right places? Do you feel like every time you try to build a team; you end up with a bunch of people who just do not want to work together? “How to Build Teams” is a great guide to help you make a move from simply putting people together to creating a collaborative group. As you go through these 7 easy steps, you will find that those you help see you as someone they can admire and respect.

Most American corporations invest money, time, and energy in diversity, equity, and inclusion, popular terms that realistically bear little weight. Companies say they want to hire people from a wide array of backgrounds, but do they even know what a diverse workforce looks like? Why do so many companies fail in creating and cultivating an environment that truly embraces diversity and its benefits?

There has never been a more important time - in corporate America and in the American military - for leaders, at all levels, to understand how to invest in people. This book teaches you to do just that. Written by a 27-year army colonel, veteran, and leader of more than 5,000 troops in the 1st Brigade of the 101st Airborne Division, It's Personal, Not Personnel offers true stories and practical frameworks you can apply to the people in your organization and on your team.

What does it mean to be a millennial in this chaotic world? Beyond Snapchat and Tinder, the consumerist culture we’ve inherited, and quarter-life crises, can a millennial aspire to more? Alison Lea Sher argues, yes, we can! Packing herself up in an RV, Sher embarks on a road trip, interviewing 150 of her millennial peers as they begin their adult lives. From kids heading straight to Wall Street after college, to those sleeping on it, Sher asks: “Who are you; what should you do; and how can you step into your destiny as a stakeholder in society?”

We all need to speak, write, and communicate more effectively. Dave Bartlett shares his decades of experience as a strategic communications consultant in an accessible, easy to apply guide to help anybody--students, business people, public speakers, or politicans--improve their speaking and presenting skills.

For many years, there has been quite a bit of talk about employee engagement as a means to lift corporate profits and reduce absenteeism and turnover. However, this talk has not produced better companies. Additionally, with profit as the primary goal of organizations, most employees view any benign treatment they receive as a secondary convenience that will dissipate once corporate fortunes decline. This book turns that equation around by examining the practices of 21 companies that put the interests and needs of employees first.

There's one voice that matters more than any other: the voice of the customer. Learn how to fully understand the number one source of your organization's prosperity, profits, and productivity. These actionable insights will help you to better connect with your customers and gain an undeniable lead over your competition. Listen Up!: How to Tune In to Customers and Turn Down the Noise reveals how to create a customer experience that's built on listening and designed for engagement.

Authentic Marketing offers a forward-thinking approach to achieving an entirely new level of engagement with today's purpose-driven and skeptical audiences. The heart of this process involves finding the soul of your organization. When moral purpose becomes central to your organization, it can deliver benefits to both the bottom line and mankind: a profit meets purpose proposition.

Imagine what you could achieve if more than just 30 percent of your employees were fully on-board and ready to help the organization succeed!

As the new property manager of the failing eight-hundred-unit Mesquite Ridge Apartments, Eliza Hawkins must quickly increase occupancy and meet budgeted revenue goals if she wants to keep her job. What she doesn’t understand until her first day is that she’s stepped into a toxic team culture.

The book delves into the transformative role of AI in revitalizing email marketing, offering actionable insights for creating highly personalized and effective email campaigns. It guides readers through optimizing social media strategies with AI, ensuring content resonates across varied audience segments and utilizing management tools for enhanced customer interactions. Additionally, it sheds light on the significance of analytics and key performance indicators, empowering marketers to make informed, data-driven decisions.

Practical. Challenging. Well-researched and unflinchingly candid, this book—based on a decade-long study—provides leaders at all levels an actionable framework for building cultures that support higher levels of engagement and innovation. Choose Love, Not Fear challenges listeners to overcome a history of fear-based processes that unnecessarily render us less capable, restrict what we see, and narrow what we believe is possible. This book shows how the best leaders build teams where love and positive emotion are the foundation of making the rhetoric of engagement a reality.

As humans, we are greatly influenced by our relationships. We each enjoy being members of loyalty programs and networking groups that align with our goals. We have selected and continue to go to the same supermarkets, gas stations, banks, and purchase from only select companies. This happens because of an unspoken relationship that exists with these businesses and brands. They make us happy, we trust them, and their consistency is calming in a chaotic world with too many choices.

Laurie-Ann Murabito has been sharing her beliefs and tactics on leadership with Fortune 500 companies and individual clients who want to implement her formula for success. The foundation of all her teaching comes from one simple phrase, "Leadership is not what you do; it's who you become."

We live in a new world where work and life are blended as opposed to balanced, and feelings of financial security and entitlement are a thing of the past. Job satisfaction is at a record low, a crisis with far-reaching impact. For businesses, a disengaged workforce means lower levels of productivity and service, and ultimately lower growth and profits. For individuals, our emotions at work spill over to the other areas of our lives and take a toll on our health and relationships.