Career English

How did salesforce.com grow from a start-up in a rented apartment into the world's fastest growing software company in less than a decade? Marc Benioff, the visionary founder, chairman, and CEO of salesforce.com, tells how he and his team created and used new business, technology, and philanthropic models tailored to this time of extraordinary change.

When we make decisions we like to think we weigh the options carefully, look at all the possibilities, and make the best choice based on a rational examination of the facts. But in truth, much of our decision making happens on a subconscious level based on feelings we might not even be aware of. By observing and predicting human behavior, we can learn to react and direct behavior in others with the right kinds of words and body language. If you want to learn how to convince people to buy your product, contribute to your cause, or vote for your candidate, this book has the answers.

From a course they created for professionals, Mark Waldman and Chris Manning adapted their lectures and present simple brain exercises, based on the latest neuroscience research, to guide listeners on what makes us happy, wealthy, and wise. The promise of their original class - and now of this book - is to help people create more "wealth" in their lives, defined as the combination of money, happiness, and success. The book presents both the scientific background and sets of NeuroWisdom exercises that will help everyone transform their environment.

NLP: The Essential Handbook for Business is a straight-talking, highly practical guide to using NLP to significantly improve your results at work. Whether you want to be a better leader, manager, negotiator, salesperson, or decision-maker, you can learn proven NLP techniques that will boost your career as well as the performance of colleagues and the organization itself.

Filled with illuminating case studies and brilliant in-depth analysis, this invaluable book provides a multitude of insights that will help you weather market upheavals, adapt to disruptions, and optimize your resources to your best advantage.

Leadership teacher Kelly Wendorf offers a new approach to leading and living inspired by two profound sources of ancient wisdom: original peoples and Equus (the horse), grounded in evidence-based principles of neuroscience. In her groundbreaking EQUUS training program, Wendorf teaches a way of leadership modeled on a 56 million-year-old system of the horse herd - a path that has allowed humans and horses alike to survive the kinds of global and societal threats we now face, such as climate change and mass extinction.

By drawing on his decades of experience working with small-business owners, Michael Gerber is adding to his mega-selling E-Myth series with The E-Myth Accountant. This installment provides a one-of-a-kind system for transforming an accountant’s practice into a business positioned for long-term growth.

In this insightful and inspiring live seminar, Dr. Margaret Paul, co-creator of the Inner Bonding Process, will take you through the steps - one-by-one - and not only give you a theoretical understanding of the impact that they can have on your life, but give you a direct experience of their impact through several exercises and guided visualization exercises.

There are thousands of books on millionaire thinking. The knowledge they offer isn't enough to get you to the highest ranks of wealth. The richest people of our times are billionaires. Only one in five million world citizens belongs to this group. Billionaires are extremely rare, and their mindset differs hugely from that of ordinary millionaires.

A behind-the-scenes, revelatory history of McKinsey & Company, America's most influential and controversial business consulting firm, told by one of the nation's leading financial journalists. In The Firm, Duff McDonald uncovers how these high-powered, high-priced business savants have ushered in waves of structural, financial, and technological shifts. With unrivaled access to company documents and current and former employees, McDonald reveals the inner workings of what just might be the most influential private organization in America.

The language of business. In order to understand how your business is performing right now and to evaluate, assess, and devise new strategies to boost future performance, you need information. Financial statements are a critical source of the information you need. In direct and simple terms, Richard A. Lambert, Miller-Sherrerd Professor of Accounting at the Wharton School of the University of Pennsylvania, demystifies financial statements and concepts and shows you how you can apply this information to make better business decisions for long-term profit.

This is the first book to present innovation and entrepreneurship as a purposeful and systematic discipline. It clearly explains and analyzes the challenges and opportunities of America's new entrepreneurial economy. Peter Drucker, the most influential and widely-read thinker and writer on modern organizations, gives us a superbly practical book that explains what established businesses, public service institutions, and new ventures have to know, have to learn, and have to do in today's economy and marketplace.

In the spirit of his international best seller, The Energy Bus, Jon Gordon once again shares an inspiring and enlightening story that reveals a powerful way to tackle the biggest problem in business and life - the negativity that costs organizations billions of dollars and impacts the morale, productivity, and health of individuals and teams.

In this all-time classic recording, updated by Tom Ziglar to address unique selling challenges in the 21st century, you'll get coached by the master - Zig Ziglar - in what he calls "the proud profession!" Nobody can make a career in selling sound better than Zig Ziglar can. That's because he sincerely believes in his product. When he tells you it's the best career known to man, he really believes it. Once you've experienced this inspiring presentation from Zig Ziglar, you will too!

Whole Foods Market cofounder John Mackey and professor and Conscious Capitalism, Inc. cofounder Raj Sisodia argue for the inherent good of both business and capitalism. Featuring some of today's best-known and most-successful companies, they illustrate how these two forces can - and do - work most powerfully to create value for all stakeholders, including customers, employees, suppliers, investors, society, and the environment.

In sales, filling a sales pipeline with qualified leads is the magic behind predictable income and massive commission checks. In Fill Your Funnel, get step-by-step instructions on using social media platforms like Facebook, Instagram, LinkedIn, and Twitter to generate qualified leads and fill your sales funnel. Learn what experts Tom Hopkins and Dan Portik know about social media strategies to generate leads. This audiobook contains social media posts and email templates from successful campaigns to show you how to set up an effective social media campaign that drives conversions.

As a manager you have to make decisions - from daily choices about team priorities to deciding which long-term innovation projects to pursue. But most decisions don't have a clear-cut answer, and assessing the alternatives and the risks involved can be overwhelming. You need a smarter approach to making the best choice possible. The HBR Guide to Making Better Decisions provides practical tips and advice to help you identify the problem, evaluate your alternatives, select the right path forward, and follow through successfully.

One Word explains how to simplify your life and business by focusing on just one word for the entire year. The simplicity of choosing one word makes it a catalyst for life change. Clutter and complexity lead to procrastination and paralysis, while simplicity and focus lead to success and clarity. By celebrated authors Dan Britton, Jimmy Page, and Jon Gordon, One Word That Will Change Your Life shows you how to cut through to the core of your intention for the next year.

With Negotiate Without Fear: Strategies and Tools to Maximize Your Outcomes, master negotiator, Kellogg professor, and accomplished CEO Victoria Medvec delivers an authoritative and practical resource for eliminating the fear that impedes success in negotiation. In this audiobook, listeners will discover unique and proprietary negotiation strategies honed over decades advising Fortune 500 clients on high-stakes, complex negotiations.

The Advice Trap is about getting to grips with how to actually change your behavior, so you stay curious a little bit longer. It sounds like it should be easy, but it’s not. To get there, leading coach and trainer Michael Bungay Stanier offers specific coaching strategies, particularly on how to focus on what matters most. The audiobook of The Advice Trap gives you tools to make your conversations, coaching, and otherwise, irresistible.