Career English

With a nod to Jeff Bezos, Steve Jobs, Walt Disney, and other ruthless yet highly successful managers, author Dan S. Kennedy delivers the answer. In this new edition, Kennedy expands on his proven (if radical) strategies to get accountability, profitability, and productivity from employees. In his traditional "No B.S." style, Kennedy kicks traditional leadership and management ideas squarely in the teeth with a realistic, straightforward assessment of the real relationship between business owners and their employees.

The Leadership Contract provides the manual that leaders around the world need. With only seven percent of employees feeling confident in senior leadership, the problem is evident: disappointing, and often disgraceful leaders. Employees deserve better than that; organizations need better than that - and this book provides a robust framework for stepping up and making the decision to lead. If you're not exceptional, step up or step aside - this book helps you toughen up and put your commitment to great leadership in writing for yourself as much as everyone else.

In today's increasingly diverse, global, interconnected business world, diversity and inclusion is no longer just the right thing to do, it is a core leadership competency and central to the success of business. Working effectively across differences such as gender, culture, generational, race, and sexual orientation not only leads to a more productive, innovative corporate culture, but also to a better engagement with customers and clients.

As a digital marketer, are you marketing banner ads or building brands? Do you even know what a brand decision tree or a category ladder is? Probably not. Well, it's not your fault. You most likely grew up inside of a digital marketing environment. You had no brand mentor. However, your future career success depends on your ability to grow from being a digital marketer to becoming a brand expert. Brands and Bulls**t. strips away the mystery of branding and gives you a branding primer necessary for every digital marketer.

Every human is born with multifarious potential. Why, then, do parents, schools, and employers insist that we restrict our many talents and interests - that we "specialize" in just one? Following a series of exchanges with the world's greatest historians, futurists, philosophers, and scientists, Waqas Ahmed has weaved together a narrative of history and a vision for the future that seeks to disrupt this prevailing system of unwarranted "hyper-specialization".

The sixth edition of Starting an Online Business: All-in-One For Dummies will teach you the basics and beyond. It will prepare you to set up your business website, offer your products in an online store, and keep accurate books. The authors help you navigate the primary legal, accounting, and security challenges related to running an online business.

There are everyday challenging work relationships, and then there are situations that go beyond the ordinary - situations that push you to the edge. Written by a clinical psychologist who is knowledgeable about the mental disorders that can cause toxic behavior, Toxicity in the Workplace will help you understand why your difficult colleagues act the way they do and gain practical strategies for negotiating more peaceful, productive solutions.

In his fourth audiobook of well-loved quotes, Jeff Brown delivers his most compelling message yet: the power of love, friendship, and healing. In his notoriously candid style, Jeff dazzles us with poignant, intimate, and insightful heartspeak. His wisdom and word wizardry encompass all forms of relationship: romantic partnerships, soul-friendships, family bonds, and our connection to the greater world. He also addresses the often gritty yet essential work of healing our wounds. We struggle in relationship, and we also heal in relationship.

Best-selling author Denis Waitley, in conversation with Dan Strutzel, offers timeless and timely advice on how to apply his philosophy to the digital age and attain personal and professional excellence today.

Help! I Work with People is not a book about leadership theory, but rather a handbook on how to connect with people and influence them for good. With his signature transparent and relatable storytelling, Chad Veach uses modern research and biblical principles to encourage you to lean into your leadership potential regardless of your level of influence or experience. In short and easily digestible chapters, he addresses the three phases of becoming a quality leader: learning to lead the hardest person you will ever be in charge of-yourself and more.

If you have sales targets to achieve, sales pipelines to fill, or quarterly sales goals that require excellent prospecting skills, this product is for you! This is also the perfect resource for people just getting into sales or working part-time on growing a book of business. First off, it will teach you that prospecting for new customers does not have to be hard—or wearisome.

As a champion for nonprofit leaders hell-bent on maximizing the impact of the nonprofit sector, Joan produced this second edition of Joan Garry's Guide to Nonprofit Leadership during COVID lockdown. Drawing on her own experiences as a nonprofit ED, a board leader, a volunteer, and a donor, Joan shares her stories and introduces you to a host of new characters she has met since 2017. Board and staff leaders will see themselves in these folks - recognizing the mistakes and celebrating the successes.

A rags-to-$9-billion-riches story. A crash course in Burger King history and fast food in America, The Burger King is McLamore's candid and conversational memoir. Written before his death in 1996, he talks of his life, the birth of the Whopper, and the rise of Burger King. McLamore's account of Burger King offers an instructive and inspiring tale to young entrepreneurs. Here's a story of entrepreneurship development from one of the top entrepreneurs of fast food chains.

What if starting a conversation with your body could be the beginning of the best friendship you've ever had? It will give you the tools for a totally different paradigm when it comes to healing, change and transformation for you, the bodies around you and your clients. Body Whispering invites you to step into the phenomenal capacities for body whispering that we all have available but were never invited to learn.

Why are some people more successful than others? What gives them their winning edge? World-renowned performance expert Brian Tracy has spent decades studying uncommonly high achievers, and in this short, inspiring audiobook, he shares what he has learned: Even small adjustments in outlook and behavior can lead to enormous differences in results.

The ultimate guide to managing your career - at every level, through every transition - The McKinsey Edge culls the best practices of an exclusive group of executives and consultants from McKinsey & Company, the legendary consulting firm that services eighty percent of the world's largest corporations. Drawing on his time as an engagement manager with McKinsey, Hattori presents rigorously selected, battle-tested tips that will give you the edge you need to up your game, raise your profile, and take your career to the next level-using a proven four-step program:

How did salesforce.com grow from a start-up in a rented apartment into the world's fastest growing software company in less than a decade? Marc Benioff, the visionary founder, chairman, and CEO of salesforce.com, tells how he and his team created and used new business, technology, and philanthropic models tailored to this time of extraordinary change.

Globally recognized digital expert David L. Rogers argues that digital transformation is not about updating your technology but about upgrading your strategic thinking. Based on Rogers' decade of research and teaching at Columbia Business School and his consulting for businesses around the world, The Digital Transformation Playbook shows how pre-digital-era companies can reinvigorate their game plans and capture the new opportunities of the digital world.

Leadership and influence author Chris Widener teaches a simple three-step process to make sure you're always prepared to talk to anybody, anytime and anywhere. Have you ever felt like you don't know what to say in a social situation? Is small talk not your thing? If so, then this is the perfect program to equip you with the skills you need to be a great conversationalist at social events, business meetings, with your superiors, and with friends. Banish those awkward moments with this simple and memorable system by a professional speaker who is never at a loss for words. Never feel like you don't know what to say again!

Sales isn't about pushing products or being efficient; it's about building the right systems to manage and empower your salespeople. We've combed through hundreds of Harvard Business Review articles and selected the most important ones to help you understand how to create the conditions for sales success.