Career English

One of the biggest challenges we face as entrepreneurs and innovators is understanding how to make our ideas resonate. We tend to have no shortage of ideas, but we struggle to tell the story of how they are going to be useful in the world and why they will matter to people. Marketing is the way we communicate how our ideas translate to value for people in a marketplace.

This second edition of contains over 25 new interviews and case histories, two completely new chapters, introduces a new typology of 12 different kinds of Challengers, has extensive updates of the main chapters, and a range of new exercises.

Ari Schultz was an extraordinary baby, beginning life in a pitched battle against heart disease. For the next five years, Erica and Mike Schultz learned how to balance the demands of their jobs, commuting to the hospital, and spending time with their growing family - along the way, noting the tricks and techniques that allowed them to get work done, even while living in the cardiac ICU and later through heartbreaking loss. After reflection and recovery, Mike and Erica codified their method of coping and working, and set out to study the work habits of extremely productive people.

Average schools don't inspire greatness - and greatness is what our world needs if we are going to produce world-changing learners. In Culturize, author and education leader Jimmy Casas shares insights into what it takes to cultivate a community of learners who embody the innately human traits our world desperately needs, such as kindness, honesty, and compassion. His stories reveal how these "soft skills" can be honed while meeting and exceeding academic standards of 21st-century learning.

If you are looking for a plain-language, no-nonsense guide about how mergers and acquisitions can affect your company and career, you've found your audiobook!

For the last 10 years, psychologist Sam Gosling has been studying how people project (and protect) their inner selves. By exploring our private worlds (desks, bedrooms, even our clothes and our cars), he shows not only how we showcase our personalities in unexpected - and unplanned - ways, but also how we create personality in the first place, communicate it to others, and interpret the world around us.

This insightful book presents interviews with nearly 100 leading product managers from all over the world. Authors Richard Banfield, Martin Eriksson, and Nate Walkingshaw draw on decades of experience in product design and development to capture the approaches, styles, insights, and techniques of successful product managers. If you want to understand what drives good product leaders, this book is an irreplaceable resource.

Whether you talk, text, or email, Effective Communication at Work has everything you need to help boost your workplace performance and productivity. From honing listening to polishing speaking and writing skills, this essential guide delivers simple, powerful strategies and timely tips that can help you increase the impact of your business communication and correspondence both online and offline. Learn how to build stronger relationships and advance your career by mastering the art of effective communication.

Throughout her career in the super-competitive, male-dominated media industry, Gail Evans, one of the country's most powerful executives, has met innumerable women who tell her that they feel lost in the workplace, almost as if they were playing a game without knowing the directions. In this book, she reveals the secrets to the playbook of success and teaches women at all levels of the organization - from assistant to vice president - how to play the game of business to their advantage.

Napoleon Hill promises that there is a secret encoded in Think and Grow Rich. Hill writes that the secret appears hundreds of times in his book - but is never directly stated. Now, New Thought scholar and historian Mitch Horowitz reveals to you the master's secret, and explores exactly how to apply it in your life. In The Secret of Think and Grow Rich, Mitch also explores Hill's four most powerful steps, including the intriguing and widely misunderstood question of "sex transmutation".

From back-office accountant to front-line executive, the rapid rise of the chief financial officer is unrivalled by any other corporate role. With access to every facet of the business, CFOs now wield a level of influence matched only by chief executives. This book explains how CFOs earned their privileged position, and what the future may hold for them. It describes their ever-expanding role, and how they are transforming their departments to help them deal with it.

Leadership and influence author Chris Widener teaches a simple three-step process to make sure you're always prepared to talk to anybody, anytime and anywhere. Have you ever felt like you don't know what to say in a social situation? Is small talk not your thing? If so, then this is the perfect program to equip you with the skills you need to be a great conversationalist at social events, business meetings, with your superiors, and with friends. Banish those awkward moments with this simple and memorable system by a professional speaker who is never at a loss for words. Never feel like you don't know what to say again!

Training Camp is an inspirational story filled with invaluable lessons and insights on bringing out the best in yourself and your team. The story follows Martin, an un-drafted rookie trying to make it in the NFL. He's spent his entire life proving to the critics that a small guy with a big heart can succeed against all odds. After spraining his ankle in the pre-season, Martin thinks his dream is lost - but then he meets a very special coach who shares 11 life-changing lessons that keep his dream alive.

Are you a good boss - or a great one? Get more of the management ideas you want, from the authors you trust, with HBR's 10 Must Reads on Managing People (Vol. 2). We've combed through hundreds of Harvard Business Review articles and selected the most important ones to help you master the innumerable challenges of being a manager.

There are everyday challenging work relationships, and then there are situations that go beyond the ordinary - situations that push you to the edge. Written by a clinical psychologist who is knowledgeable about the mental disorders that can cause toxic behavior, Toxicity in the Workplace will help you understand why your difficult colleagues act the way they do and gain practical strategies for negotiating more peaceful, productive solutions.

Great nonprofits spend as much time working with institutions outside their four walls as they do managing their internal operations. They use the power of leverage to become greater forces for good. This landmark book reveals the six powerful practices of 12 high-impact nonprofits and tells their compelling stories.

Success is often just a moment - a goal fulfilled, soon to be replaced with new goals. But failure is the ambitious person's constant companion, often dogging us for months, years, or even decades before we finally reach our aim. In the groundbreaking book Why People Fail, Siimon Reynolds, one of the world's most successful entrepreneurs, explores the main causes of failure, in any field, and reveals solutions for overcoming them and creating a successful personal and professional life.

Agile is here to stay and is poised to move beyond IT and project management teams into other business units, even HR. If you're still using top-down planning across your organization, your company will fall to competitors that are nimbler than you. This audiobook will help you understand today's most essential thinking on the latest agile practices so your company can develop offerings faster, react to fluctuations in the market, and ensure your strategy and people can adapt at a moment's notice.

It's no secret that continuous innovation is the key to seizing and maintaining the competitive edge in today's increasingly challenging business environment. Unfortunately, the process for achieving this holy grail of business has been a mystery - until now. Built to Innovate delivers a proven system for building relentless innovation into your company's DNA.

Dale Carnegie's unique and powerful approach to leadership training is based on wisdom and expertise gained from developing leaders longer than any other professional development organization. Lead! is for new or experienced leaders alike who want to be more effective at motivating and inspiring their teams. This book is designed from the proven Dale Carnegie Leadership Success Model and Dale Carnegie's Human Relationships Principles to help you understand tools and techniques to address common leadership challenges....