Career English

To market your business, reach new customers, and create long-lasting loyalty, you need one indispensable element: CONTENT. Whether it’s bite-sized tweets that allow you to forge relationships on Twitter, blog posts that give your readers must-have advice, ebooks or white papers that engage (and don’t bore), videos that share the human side of your company, interactive webinars that deliver a valuable learning experience, or podcasts that can be downloaded and listened to on the fly (and more!) . . .

LinkedIn the Sandler Way, the first audiobook release from Sandler Training and LinkedIn, offers powerful, cutting-edge best practices for effective social selling with LinkedIn. Its 25 discussions uncover big ideas for prospecting and selling online - ideas that typically haven't yet become part of a sales team's daily culture. Within just a few days, you can learn, adopt, and model these LinkedIn best practices so that they become consistent behaviors for everyone in your organization who sells for a living.

This book offers practical wisdom on discovering your true purpose, professionally and in life in general, in the form of a business fable by Jon Gordon, the best-selling author of The Energy Bus and Soup. Nobody captures the deeper meaning of business like Jon Gordon, and The Seed is his most searching and significant book yet. Whatever your profession, take this insightful look at the purpose behind work, and plant the seed of inspiration in your life!

Muhammad Yunus, the practical visionary who pioneered microcredit and won the 2006 Nobel Peace Prize for his world-changing efforts, here develops his revolutionary new concept that promises to redeem the failed promise of free enterprise: social business.

Live the life you've always wanted to live! 100 Ways to Motivate Yourself is packed with techniques for breaking down negative barriers and pessimistic thoughts that prevent you from fulfilling your goals and dreams. It's easy to get stuck in a humdrum life and only fantasize about what "could have been". Motivational speaker Steve Chandler helps you change that way of thinking to what "will be". His ideas will help you create an action plan for living out your vision.

Building off proven research, this user-friendly guide teaches you the pillars of high-EQ leadership. Whether it's developing self-awareness or bolstering empathy, discover simple and easy-to-use exercises that you can make use of on your own. You'll even learn about emotionally intelligent leaders and how they've utilized this skill as part of their successes.

Help! I Work with People is not a book about leadership theory, but rather a handbook on how to connect with people and influence them for good. With his signature transparent and relatable storytelling, Chad Veach uses modern research and biblical principles to encourage you to lean into your leadership potential regardless of your level of influence or experience. In short and easily digestible chapters, he addresses the three phases of becoming a quality leader: learning to lead the hardest person you will ever be in charge of-yourself and more.

The New York Times bestseller, which for 10 years has been a must-have for women in business, is now completely revised and updated. In this new edition, internationally recognized executive coach Lois P. Frankel reveals a distinctive set of behaviors-over 130 in all-that women learn in girlhood that ultimately sabotage them as adults. She teaches you how to eliminate these unconscious mistakes that could be holding you back and offers invaluable coaching tips that can easily be incorporated into your social and business skills.

From the authors of Leadership and Self-Deception comes an international best seller that instills hope and inspires reconciliation. Through a moving story of parents who are struggling with their own children and with problems that have come to consume their lives, we learn from once-bitter enemies the way to transform personal, professional, and global conflicts, even when war is upon us.

In this offbeat approach to leadership, college president Steven B. Sample - the man who turned the University of Southern California into one of the most respected and highly rated universities in the country - challenges many conventional teachings on the subject. Here, Sample outlines an iconoclastic style of leadership that flies in the face of current leadership thought, but a style that unquestionably works, nevertheless.

This audio series will challenge and inspire you to go beyond your comfort zone, providing practical tips on how you can make changes. Get multiple points of view from bestselling authors on topics ranging from achieving goals to getting clarity on your true desires. Move past the fear that holds you back - whether it's conscious or subconscious. Once you understand the process of Breakthrough,nothing can hold you back from achieving your dreams. Create your future now,and structure your life for a breakthrough success.

With advice and tools for improving a wide array of communication skills - from delivering an effective presentation to drafting proposals to the effective use of e-mail - Business Communication helps managers deliver information effectively.

The Theory of Constraints (TOC) has been successfully applied in almost every area of human endeavor. And while Eli Goldratt is indeed a scientist, an educator and a business leader, he is first and foremost a philosopher. He is a thinker who provokes others to do the same. Dr. Goldratt exhorts his readers to examine and reassess their lives and business practices by cultivating a different perspective. In his latest book, The Choice, Goldratt once again presents his thought provoking approach.

Psychologists and neuroscientists struggle with how best to interpret human motivation and decision making. The assumption is that below a mental "surface" of conscious awareness lies a deep and complex set of inner beliefs, values, and desires that govern our thoughts, ideas, and actions, and that to know this depth is to know ourselves. In this profoundly original book, behavioral scientist Nick Chater contends just the opposite: Rather than being the plaything of unconscious currents, the brain generates behaviors in the moment based entirely on our past experiences.

Sales isn't about pushing products or being efficient; it's about building the right systems to manage and empower your salespeople. We've combed through hundreds of Harvard Business Review articles and selected the most important ones to help you understand how to create the conditions for sales success.

Mental toughness enables us to get up when we want to give up, but it's a skill that takes practice. To develop mental toughness for everyday life, The Mental Toughness Advantage offers a practical 5-step program to boost resilience and overcome every obstacle. From drafting a mission statement to executing it successfully day after day, this training program provides effective tools and strategies to apply mental toughness in your home, work, and recreational life.

Setting business strategy enables you to develop absolute clarity on priorities, organize resources, and get better results than ever before. It may sound complicated, but Brian Tracy knows how to make it simple. In this practical audiobook, he shares the most important lessons for strategic planning.

Whether it’s by procrastinating or undermining our own abilities, we often let ourselves get in the way of our happiness or success. Why do we create our own obstacles and - more importantly - how do we stop? In this workshop, award-winning clinical psychologist and TV personality Dr. Judy Ho identifies the six thought triggers that often lead to self-sabotage, then lays out the four strategies that will help you fight these thought patterns and allow you to reach your best life.

The Program: Lessons from Elite Military Units for Creating and Sustaining High-Performance Leaders and Teams offers a hands-on guide to the winning techniques and tactics of The Program, the acclaimed team-building and leadership development company. Drawing on the actual experiences of The Program's instructors from their personal combat stories to working with world-class athletic teams and successful corporations, the audiobook clearly shows how The Program's training operations can help to achieve life goals and ambitions.

The ever-increasing pace of change in today's organizations requires us all to understand and quickly adapt to constant shifts in the way our companies operate and how work gets done. Developing your own and your team's learning agility will keep your skills fresh, and help you stay flexible, grow from mistakes, and successfully respond to unexpected challenges.