Career English

Brian Tracy, one of the top professional speakers and sales trainers in the world today, found that his most important breakthrough in selling was the discovery that it is the "Psychology of Selling" that is more important than the techniques and methods of selling.

Start with Why has led millions of listeners to rethink everything they do in their personal lives, their careers, and their organizations. Now, Find Your Why picks up where Start with Why left off. It tells you how to apply Simon Sinek's powerful insights so you can find more inspiration at work - and, in turn, inspire those around you. Whether you've just started your first job, are leading a team, or are CEO of your own company, the exercises in this audiobook will guide you along a path to long-term success and fulfillment - for both you and your colleagues.

The Theory of Constraints (TOC) has been successfully applied in almost every area of human endeavor. And while Eli Goldratt is indeed a scientist, an educator and a business leader, he is first and foremost a philosopher. He is a thinker who provokes others to do the same. Dr. Goldratt exhorts his readers to examine and reassess their lives and business practices by cultivating a different perspective. In his latest book, The Choice, Goldratt once again presents his thought provoking approach.

Over decades of research, speaking engagements, and mentorship, psychologist and professor Alison Fragale encountered recurring questions from high powered and early career women alike: How do women thread the needle of kindness and competence in the workplace? How can women earn credit for their accomplishments, negotiate better, and navigate complex office politics without losing the goodwill of their peers? Behavioral scientist Alison Fragale offers powerful new insights and a practical playbook for women to advance in any workplace.

Once a barista in a small cafe making $6.50 an hour, Andrew Wilkinson built a business valued at over a billion dollars by the time he was 36—and yet, his path to success was anything but a straight line. In Never Enough, Wilkinson pulls back the curtain on the lives of the ultra-rich, sharing insights into building a successful business that has been called a “Berkshire Hathaway, but for internet companies,” and a surprising first-person account of what it's actually like to become a billionaire.

While endings are a natural part of business and life, we often experience them with a sense of hesitation, sadness, resignation, or regret. But consultant, psychologist, and bestselling author Dr. Henry Cloud sees endings differently. He argues that our personal and professional lives can only improve to the degree that we can see endings as a necessary and strategic step to something better.

Imposter syndrome—the irrational self-doubt we feel despite obvious success—can strike at any time, at work or at home. Such crippling anxiety and worry, common to so many people, can even undermine your ability to lead a confident and authentic life. In Overcoming Imposter Syndrome, licensed clinical psychologist Kelly Vincent teaches you how to navigate these complicated feelings and how to guide yourself toward lasting change.

Few people are natural-born leaders. So what is it that transforms a person into the kind of individual who inspires others to follow? Become the person seen as most likely to lead the organization to victory. Great leadership is a skill that can be learned. Packed with proven methods, this indispensable little guide will unlock your leadership potential.

The book draws its inspiration from stoicism, the ancient Greek philosophy of enduring pain or adversity with perseverance and resilience. Stoics focus on the things they can control, let go of everything else, and turn every new obstacle into an opportunity to get better, stronger, tougher. As Marcus Aurelius put it nearly 2000 years ago: “The impediment to action advances action. What stands in the way becomes the way.”

What does it mean to be a man in the modern world? Throughout history, being a man has meant different things. Maybe being a man was about being a good hunter, or a good soldier, a good businessman, or maybe good with women. Hard Times Create Strong Men examines what it means to be a man in the modern world relative to money, sex, religion, and politics. This audiobook examines what worked and what doesn’t work based on proven history instead of feelings.

Get out of the firefighting business and into the business of developing the people who develop your profits. Successful salespeople rightfully become sales managers because of superior sales records. Yet too often these sales stars get stuck doing their old sales job while also trying to juggle their manager role, and too often companies neglect to train their sales managers how to excel as managers. That's the "sales management trap", and it's exactly what The Accidental Sales Manager addresses and solves.

The need to understand what top-performing reps are doing that their average performing colleagues are not drove Matthew Dixon, Brent Adamson, and their colleagues at Corporate Executive Board to investigate the skills, behaviors, knowledge, and attitudes that matter most for high performance. And what they discovered may be the biggest shock to conventional sales wisdom in decades.

In most domains of life, skill and luck seem hopelessly entangled. Different levels of skill and varying degrees of good and bad luck are the realities that shape our lives - yet few of us are adept at accurately distinguishing between the two. Imagine what we could accomplish if we were able to tease out these two threads, examine them, and use the resulting knowledge to make better decisions. In this provocative audiobook, Michael Mauboussin helps to untangle these intricate strands.

Trying to remember a bunch of details and tasks isn't the best use of your brainpower. By collecting all of your tasks in one place, you can reserve your mental energy for work that drives significant results, both in your professional life and your personal life. To start, productivity expert Maura Thomas takes us through an exercise called "brain dumping", which will clear your mind of all the things you're trying to remember you have to do - all the things that are distracting you or keeping you up at night.

Since its first publication in 1960, Maltz's landmark best seller has inspired and enhanced the lives of more than 30 million readers. In this updated edition, with a new introduction and editorial commentary by Matt Furey, president of the Psycho-Cybernetics Foundation, the original text has been annotated and amplified to make Maltz's message even more relevant for the contemporary audience.

From technology to business, two (or more) heads often prove to be better than one - but only if those heads are cognitively diverse. Diverse perspectives are a powerful tool for maximizing productivity and enhancing collective performance. Now, in The Hidden Factor: Why Thinking Differently Is Your Greatest Asset, you can learn the strategies that make you a more diverse thinker and position you to break down institutional silos and build robust, effective teams.

Does fear keep you from jumping into life with energy and excitement? Fear seems to be epidemic in our society. We fear changing plans, we fear staying stuck. We fear failure, we fear success. Whatever your fears, this classic guide will give you concrete tools and insights to improve your ability to handle any situation life throws at you. Best-selling author Susan Jeffers' timeless teachings live on in this work, based on the same techniques she used in her own life to experience more strength, peace, and joy.

During the 1920s and 1930s, Bruce Barton was a household name in America - a hugely successful advertising man who revolutionized his industry by treating customers like people, not like sheep to be fleeced. He created some of the most memorable and long-lived advertising slogans and campaigns in history. He understood how to succeed in business and advertising, and he set down his principles for success in best-selling books that put his name on everyone's lips.

Merger and acquisition activity across the globe continues to grow, and is also playing a major role in the development of expanding markets. A well-managed integration effort is essential to success, and failure means a tremendous waste in terms of time and money, as well as the rapid destruction of shareholder value. The Complete Guide to Mergers and Acquisitions: Process Tools to Support M&A Integration at Every Level, Third Edition is an invaluable resource to guide firms in managing M&A integration and maximize the value of their deals.

Sales is a skill anyone can learn and master - and introverts are especially good at it once they learn how to leverage their natural strengths. Introverts aren't comfortable with traditional tactics like aggressively pushing a product or talking over a customer's objections. That's the beauty of The Introvert's Edge: it doesn't focus on the sale itself but on a sales system that helps introverts feel sincere instead of sales-y.