Career Growth

Learn proven principles to create and maintain a clear, effective marketing strategy that attracts your ideal clients, generates greater profits, and is easy for you and your team to follow.

In Growth Hacking: Silicon Valley's Best Kept Secret, growth consultants Raymond Fong and Chad Riddersen deconstruct the phenomenon used by Silicon Valley's fast growing tech elite, growth hacking. Raymond and Chad's framework, the ASP™, is an easy to understand blueprint that empowers any business to apply growth hacking.

Life Will See You Now is a rousing, uplifting anthem that will inspire you to put down your phone, rediscover what truly matters, and completely rethink what "making it" in life actually means. A personal development title with a difference - there's no step-by-step guide and no map to change your life - this book provides you with hilarious, real-life inspiration, motivation, and energy to figure it out for yourself and rediscover that wee piece of magic you had when you were just five years old.

Evergreen Talent will show you how to attract, find, and keep employees for the long-term. What many organization leaders fail to understand is that you can't simply transplant a competitor's talent strategy and achieve the same results - just as you can't take plants suited to a warm climate and expect them to thrive in chillier locales. The conditions are too different. But a company that takes the time to examine its own environment, select talent accordingly, and nurture its people will stand tall, regardless of economic conditions.

Do we have to choose between equality and prosperity? Many think that reducing economic inequality would require such heavy-handed interference with market forces that it would stifle economic growth. Heather Boushey insists nothing could be further from the truth. Presenting cutting-edge economics with journalistic verve, she shows how rising inequality has become a drag on growth and an impediment to a competitive United States marketplace for employers and employees alike.

Profitability or growth? Results today or tomorrow? More synergy or better stand-alone performance? Ask managers which they want and most will tell you both. But they will also tell you that more progress on one front usually comes with less progress on the other. It's like squeezing a balloon in one place only to find that it expands elsewhere.

When Jochen Zeitz and Anselm Grun first met onstage as "the manager and the monk", Zeitz was CEO and Chairman of Puma, and Father Grün was a monk serving as the business manager of his Benedictine abbey. They discuss what it means to lead and manage responsibly and sustainably in today's shifting world. Available now in English, The Manager and the Monk features these topical essays and dialogues, drawing on sources as diverse as the Bible, contemporary religious thought, psychological theory, and the innovative "environmental profit & loss account" Zeitz developed for Puma.

The paradigms of big business have changed. Incumbents of the old guard find themselves superseded by digitally-charged, data-fueled organizations that leverage platform-based business models. How can pre-digital businesses survive? They're loaded with resources, brand power, and embedded networks, they just need a new playbook. Chasing Digital is that playbook. Outlining a clear and detailed framework, this book is designed to help leaders redesign their organization from the bottom up by leveraging their strengths to create a new competitive advantage in the digital economy.

The flood of information, unprecedented transparency, increasing interconnectedness - and our global interdependence - are dramatically reshaping today's world, the world of business, and our lives. We are in the Era of Behavior and the rules of the game have fundamentally changed. It is no longer what you do that matters most and sets you apart from others, but how you do what you do.

Scaling with Purpose provides an indispensable guide for taking advantage of opportunities in the ever-evolving IT landscape. As businesses become increasingly reliant on technology, managed service providers (MSP) hold the key to unlocking their potential through expert guidance and support. This book offers a comprehensive blueprint for purposeful growth, presenting insights, best practices, and strategies that ensure the long-term success and prosperity of your MSP.

Gary Hamel lays out an innovative action plan for any company or individual intent on becoming and staying an industry revolutionary, for years to come. By drawing on the success of "gray haired revolutionaries" like Charles Schwab, Virgin, and GE Capital - companies that are always thinking ahead and growing in new directions - and profiling individuals such as Ken Kutaragi, one of the pioneers behind Sony's PlayStation, Hamel explains how companies can continue to grow, innovate, and achieve success.

The Growth Leader reveals how top executives create profitable growth through the intersection of strategy, leadership, and sales. With a clear strategy, inspiring leadership, and aligned sales, powerful leaders understand that true competitive advantage doesn't come from innovation alone but belongs to companies that use their sales organization to add and create value. In this leadership guide, you'll learn how to ensure growth strategy is aligned at every level of the company, from boardroom initiatives to daily customer interaction.

The path to higher revenue, more impact, and greater fulfillment is to create a category-of-one brand where the ideal customers and clients come to you already sold on your products and services. Your Next Act works in virtually every industry, for virtually every business owner or entrepreneur, anywhere in the world: from funded startups, financial services, wealth management, investing, professional services, legal, private equity, insurance, business coaching and advising, space, software, SaaS, construction, manufacturing, real estate, and healthcare.

Entrepreneurial Leap, Updated and Expanded Edition is an easy-to-use guide that will help you decide if entrepreneurship is right for you—because success as an entrepreneur depends on far more than just a great idea and a generous helping of luck. In this three-part book, Gino Wickman, bestselling author of Traction, reveals the six essential traits that every entrepreneur needs in order to succeed, based on real-world startups. If these traits ring true for you, you'll get a glimpse of what your life would look like as an entrepreneur.

The purpose of The Sticking Point Solution is to help entrepreneurs and executives recognize the ways in which their businesses may be stuck, and to then give them tools for getting unstuck and enjoying exponential growth. To achieve this, Jay will help you to identify the nine "sticking points" that keep entrepreneurs and executives alike grinding just to survive, instead of growing and thriving.

Inside this book is the secret to a complete change - over in your life and your fortunes - all through using the incredible power of the thoughts and pictures in your mind. The Million Dollar Secret Hidden in Your Mind gives the formula for releasing your latent mental powers of visualization and affirmative thought to attain not only material riches, but the inner wealth of friendship, love, intellectual development, peace, and happiness.

In today's volatile economic environment, filled with uncertainty and sudden change, the forces pushing you to stay focused on the core business are extremely powerful. Profiting from the core is crucial, but the danger is that overfocusing on the core can blind companies. Scanning the horizon for new markets and new products can also be tempting, but risky. Fixating too much on either strategy can cause you to miss the substantial opportunities for growth that are often hidden in plain sight, at the edge of the core business.

Personal branding and reputation management expert, Lida Citroën guides leaders through this new paradigm of executive presence and influence. Through inspiring examples, compelling stories, and practical exercises, Citron helps leaders tap into their passion, connect authentically with others, and create space for inclusivity and community.

Pack your bags for the transformational quest of leading a dynamic, fast-growth organization in The Journey to CEO Success. Distilling more than 20 years of experience coaching visionary leaders, executive mentor Patrick Thean identifies seven essential practices that enabled Michael Praeger to transform AvidXchange from a promising startup into the billion-dollar public company it is today. This book blends compelling real-world stories with battle-tested tactics to equip entrepreneurs and CEOs to thrive.

Here’s the cold, hard truth: Ideas are cheap. Product follow-through is where the money is spent and made. That’s where heroes are forged, and excellent product design sparks what eventually becomes major growth. Today, products need to grow their user bases...from scratch, again and again. This book is a guide to the vital work of shaping a product into its sustaining engine. It’s a design-focused companion to methodologies like product-led growth.