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Most of your attempts to persuade are doomed to fail because the brains of your audience automatically reject messages that disrupt their attention. This book makes the complex science of persuasion simple. Learn to develop better marketing and sales messages based on a scientific model; NeuroMap™. Regardless of your level of expertise in marketing, neuromarketing, neuroscience or psychology: The Persuasion Code: How Neuromarketing Can Help You Persuade Anyone, Anywhere, Anytime will make your personal and business lives more successful.

With the rapidly changing world that we live in, a new business or brand is introduced to us each day. Every brand needs a unique marketing strategy to make it big! This easy and compact manual sets out to decode the essential questions about marketing, using wisdom from ancient Indian scriptures to tackle modern marketing challenges.

That’s one lesson Rishabh Shah learnt after he founded I.I.M.U.N. (India’s International Movement to Unite Nations) in 2011. Now, as the world’s largest youth-run organisation, they work with thousands of young people across 220 cities in India and more than 35 countries to put together concourses for school children. The aim is to sensitise leaders of tomorrow about the world, from the Indian lens.

A stranger happened to predict–“Bahut Bada Aadmi Banega Tu!” And that is how the small-town boy Bhupenddra Singh Raathore started his journey to become the most popular and celebrated Coach BSR. While charting his journey from a hesitant speaker to a flawless orator and an excellent sales professional, he shares powerful ways that helped him master the skill of selling. Sales became the most powerful weapon in his arsenal.

In The 6% Club, Michelle Rozen, PhD, teaches audiences how to create and actually stick to new positive habits, unlocking the secret formula to the life, success, and happiness they've always dreamed of. The book was born from a recent study where Dr. Rozen surveyed 1,000 people who pledged to make a change in their lives, and, shockingly, only 6% had stuck to the change just a month later.

You have extraordinary possibilities hidden inside you! Let each of them excite you at the fiber of your being. Those possibilities, ideas, hunches, inklings, and inner nudges are called dreams. In this powerful, life-changing book from Mark Victor Hansen, discover the proven concepts, powerful skills, easy-to-use techniques, and step-by-step action items needed to define your dreams and live them - whatever they are!

In The Power of Going All In, serial entrepreneur and sales leader Brandon Bornancin delivers a first-person account of what it takes to build, lead, and manage a world-class company. The author draws on his many years of experience launching and managing successful companies to present effective strategies for inspiring your people to do more, be more, and achieve more.

Each woman suffers from different situations that often make them question if they are living a full life or if they find themselves repressed under many situations in which their feelings cannot flourish according to their lives. This often has no distinction between age or the current situation in which you live or work. All women have reached a time when they question these situations, and above all, it makes them go through a roller coaster of emotions in the ones where their self-esteem and confidence go through ups and downs and usually stay at low levels.

Jeff Bezos is a dreamer who turned a bold idea into the world’s most influential company, a brand that likely touches your life every day. As a student of leadership and communication, he learned to elevate the way Amazonians write, collaborate, innovate, pitch, and present. He created a scalable model that grew from a small team in a Seattle garage to one of the world’s largest employers. The Bezos Blueprint by Carmine Gallo reveals the communication strategies that Jeff Bezos pioneered to fuel Amazon’s astonishing growth.

All Work No Play: A Surprising Guide to Feeling More Mindful, Grateful and Cheerful is a practical and rewarding handbook for reconnecting with joy and happiness daily. The book shares strategies for play-based mindfulness, empathy, and gratitude exercises that will help listeners rediscover their inner child; promote good mental health; build and foster more meaningful connections with others; and help combat loneliness and deep-rooted toxic behaviors and thoughts.

No matter how smart and talented you are, you need the help of others to reach your true potential. Solid connections with the right people are just as important as being good at what you do. This fully revised edition of The Networking Survival Guide reveals tried-and-true networking tactics, as well as new ways to harness the extraordinary influence of social networking sites like Facebook, LinkedIn, and Twitter.

Here's the hard truth about leadership: It either forces you to get stronger or it slowly destroys your life. There is no in-between. Kevin Lawrence has discovered 17 habits that allow any leader to transcend the perils of success and keep achieving - habits that have already helped hundreds of CEOs and executives become stronger and more resilient.

We all wish we had more time to pause and reflect about small decisions and big goals - and everything in between. But since we live and work in a vortex of tasks, meetings, decisions, and serious responsibilities, we rarely get the chance to step back. In this practical guide, best-selling author and Harvard Business School Professor Joseph Badaracco argues that you don't need long periods of solitude and tranquility to reflect well.

Want to be rich? "Then get your sleep!" urges best-selling author, success coach, and Fortune 100 consultant, Dr. Gary S. Goodman. Goodman shows it's no coincidence that the two richest people on earth endorse the same "bed-rock" success secret, as have most of the geniuses we celebrate, including Einstein and Edison. Amazon's Jeff Bezos and Microsoft's Bill Gates are both clear-eyed about the need for more shut-eye. And they make sure they are getting enough to sustain and grow their incomes.

We spend the majority of our lives making decisions, both big and small. Yet, even though our success is largely determined by the choices that we make, very few of us are equipped with useful decision-making skills. Because of this, we often approach our choices tentatively, or even fearfully, and avoid giving them the time and thought required to put our best foot forward.

Goldsmith implores listeners to avoid the Great Western Disease of “I’ll be happy when. . . .” He offers practical advice and exercises aimed at helping us shed the obstacles, especially the failures of imagination, that prevent us from creating our own fulfilling lives. With this book as their guide, listeners can close the gap between what they plan to achieve and what they actually get done—and avoid the trap of existential regret, the kind that reroutes destinies and persecutes our memories.

Veterinarians keep our pets healthy. Learn about a vet's tools, workplace, and role in the community.

As children, we develop stories about how the world works, most of which get improved upon and amended over time. But some do not, even as we mature in other ways. Opinionated, self-centered, and fear-driven, these “child stories” are the source of the behavioral and emotional patterns that hold us back. When we learn to identify and rewrite these stories, limitless growth becomes possible.

The phenomenal international best seller Fish! told the story of a fictional company that transformed itself by applying lessons learned from Seattle's Pike Place Fish market. Now, with Fish! Tales, listeners can learn how people in real-life businesses boosted morale and improved results by implementing these same principles. Here are specific and tested techniques that can be put to use right away in any kind of business or organization, even at home.

In How to be a Coffee Bean, bestselling coauthors of The Coffee Bean Jon Gordon and Damon West present 111 simple and effective strategies to help you lead a coffee bean lifestyle—one full of healthy habits, encouragement, and genuine happiness. From athletes to students and executives, countless individuals have been inspired by The Coffee Bean message. Now, How to be a Coffee Bean teaches you how to put The Coffee Bean philosophy into action to help you create real and lasting change in your life.