Career Innovation

How do Amazon, Apple, Google, Nike, Southwest Airlines, Starbucks, and The Walt Disney Company grow better and faster than others in the same industry? In Upstream Marketing, authors Tim Koelzer and Kristin Kurth share best practices, research, case studies, and analysis informed by their more than twenty years of experience helping transform client brands and businesses through their work at EquiBrand Consulting, a top management consultancy. The result is a groundbreaking deep-dive into the fundamentals of upstream marketing.

Embark on a captivating journey into the heart of innovation and entrepreneurship with "Venture Capital and the Finance of Innovation: Igniting Innovation and Exploring Venture Capital's Role in Fueling Entrepreneurial Growth." Delve deep into the dynamic world where ideas evolve into groundbreaking ventures, powered by the strategic force of venture capital. This audiobook unveils the intricate dance between innovation and investment, guiding you through the pivotal role venture capital plays in nurturing the spirit of entrepreneurship

RE:Think Innovation makes coming up with great ideas everybody’s business. People think innovation isn’t sustainable, so they make it much harder than it has to be. Experts portray it as confusing and complicated, so they can charge big fees. Executives make it intimidating and complex, so they appear smarter and important. Traditional innovators imply you need a special degree or training to know how to do it right. RE:Think Innovation answers the question of how to tie individual competence with innovation techniques to direct corporate outcomes.

The Zero in Formula, Dennis Geelen's latest book, challenges business owners, CEO's, and leaders to think differently about their company. The stats don't lie. A large percentage of businesses do not make it past the first few years. Of the ones that do, only a small percentage end up surviving past 15 years. Many of those that survive have now plateaued or are in decline. You will learn what it means to be customer centric, with strategies and tools you can apply to your business. You will be guided through the recipe step-by-step to build your successful foundation.

You always knew digital was going to change things, but you didn’t realize how close to home it would hit. In every industry, digital competitors are taking advantage of new platforms, tools, and relationships to undercut rivals, get closer to customers, and disrupt the usual ways of doing business. The only way to compete is to evolve. James McQuivey of Forrester Research has been teaching people how to do this for more than a decade. He’s gone into the biggest companies, even in traditional industries like insurance and consumer packaged goods, and changed the way they think about innovation.

Zu Anfang scheint es sich bei diesem Werk um eine literarisch unterhaltsame Untersuchung zu handeln, doch nebenbei ist es auch eine Anleitung für neue Denkweisen. Ist es möglich Denken selbst zu einem sinnlichen Vergnügen zu machen? Mit Siegels sieben Schritten und Thinking-Tools zu neuen Denkansätzen auf jeden Fall! Und dazu bringt sie dem Leser auch noch bei eine Unternehmenskultur des kreativen Denkens nicht nur zu entwickeln sondern auch zu verwirklichen. Denn jedes Business startet mit einer Idee, die nur richtig umgesetzt werden muss.

A startup enxuta é um modelo de negócio que vem sendo amplamente adotado ao redor do mundo, mudando de maneira como companhias idealizam produtos e seus serviços. Pioneiro na implementação abordagem, Eric Ries define a startup como uma organização dedicada a criar algo novo sob condições incertas - e isso inclui tanto o jovem empreendedor que trabalha nessa oficina de casa quanto o profissional experiente em uma multinacional. Neste livro, Ries reúne histórias reais e exemplos de empresas que se transformaram ao implementar esse modelo revolucionário.

You know them at first sight: teammates or colleagues, direct reports or bosses who radiate enthusiasm, positive energy, and inspiration. Even in difficult circumstances they glow with an attitude that inspires others, fosters a great working experience for everyone, and creates empowering relationships. And Lynda Gratton can make sure you're one of them.

In an age when corporate executives are focused on smoothing out differences and achieving consensus, Saj-nicole Joni and Damon Beyer contend that happy workers aren't always productive; they often become prone to boredom and complacency. While organizational harmony and strategic alignment are important, the health and well-being of organizations also depend on carefully constructed and constructive conflict.

The American dream continues to resonate with immigrants from around the world. Millions of people hope to come to the United States to build a better life for themselves and their families, often by creating and growing new ventures and companies. While not everyone succeeds, many do. Mei Xu is one of those successes. In Burn, entrepreneur and international business­woman Mei Xu tells her story of ingenuity, determination, and luck.

After a successful career in the US Navy, retired rear admiral Danelle Barrett knows plenty about effective, motivational leadership, and now she’s sharing it with anyone who strives to be a bold change leader.

In his doctoral research, author Yoram Solomon showed that the factors affecting creativity and productivity the most could be summed up with one word - culture. He published his findings in his book Un-Kill Creativity: How Corporate America Can Out-Innovate Startups. However, he also found that employees play a major role in creating the right culture and should not put the burden solely on management.

The greatest challenge of any start-up and growth company is the transition from an early stage start up to a robust organization complete with a driving culture, contemporary leadership, organizational infrastructure and twenty-first-century operating methodologies. Ralf Specht provides inspiration, wisdom, and learnings gleaned from his role and experience in creating and scaling Spark 44, a Jaguar Land Rover joint venture from concept to an award-winning global marketing communications company with well over a thousand employees in eighteen countries in a few short years.

Mayur Ramgir, an innovator and an entrepreneur, puts his Sherlock hat on and picks up Watson's pen to retrace a story of success and jot it down for the others to follow. He tells the story of how successful people found their pathway to discoveries that took them to the heights where we now see them. He tells the tale, not just of achievements, but also of failures, and more importantly, of getting back on the feet after those failures.

The Ways to New gives you a blueprint for innovation, helping you dig your organization out of the quicksand and get on the fast track to growth. Author Jean-Marie Dru is the originator of the disruption methodology, which he shares here; he is also an international authority on breaking the mold and leading the market, and this audiobook is his guide to making it happen. Too many companies are too slow with innovation. They lag behind, creating at a snail's pace, and thus miss out on any kind of organic growth.

Practical. Challenging. Well-researched and unflinchingly candid, this book—based on a decade-long study—provides leaders at all levels an actionable framework for building cultures that support higher levels of engagement and innovation. Choose Love, Not Fear challenges listeners to overcome a history of fear-based processes that unnecessarily render us less capable, restrict what we see, and narrow what we believe is possible. This book shows how the best leaders build teams where love and positive emotion are the foundation of making the rhetoric of engagement a reality.

Two high-powered consultants give executives the frameworks they need to solve one of today's most pressing challenges: how to achieve maximum revenue growth while adding as little complexity as possible to your business. Growth in the Age of Complexity is a high-level guide that offers six main strategies for growth and profits.

En el Kamasutra de la sexualidad se requiere una flexibilidad física fuera de serie, pero yo no alcanzo a hacer ni la mitad de las posiciones. Lo bueno es que en El Kamasutra de la innovación no necesitarás una gran flexibilidad física, sino mental, porque llegarás a soluciones que nunca antes te habías imaginado.

As an innovator in a large company working hard to drive growth and deliver products consumers love, your size is an advantage—one that you can leverage for incredible results. But when it comes to innovation, you can’t rely on big-company strength alone. Between your company’s capabilities and the entrepreneurial ethos underscoring every successful startup lies the sweet spot for disruptive innovation, and the key to unlocking exponential growth.

This audiobook is part one in a five-volume series investigating why some innovations have proven to be exponentially influential and identifying which elements matter most in transforming brilliant ideas into practical ones. Based on hard data from thousands of enterprises and penetrating insights from professional innovation consultants, this volume guides business leaders and innovation practitioners through a critical self-assessment prior to the launch of any innovative project.