Career Organization

One man's mistake is another man's lesson. Don't let Scott Miller's success story fool you. He has made and learned from many mistakes in his career. Marketing Mess to Brand Success shares a career's worth of horrifying mistakes, missteps, and lessons learned. Whether you're starting a new company, a brand manager figuring out the best brand strategy or brand positioning for a niche market, or trying to land your first job as a marketing manager or brand manager, this book is designed to prepare you for many of the inevitable challenges that you will encounter.

We humans crave security. Yet, continual change and adaptation are the lifeblood of a company. Keeping an organization competitive and relevant means regular change, thus shattering the sense of security people have with their jobs and their livelihoods. It’s no wonder people resist change. No matter a global corporation or small business, change is often "done" to a voiceless workforce.

With the explosion of social media, the competition for attention - and customers - is more intense than ever before. Standing out is not only more challenging than ever, it now has less of an impact on sustained growth. To be a lasting company, leader, or brand on a positive trajectory today, one must become iconic. Award-winning author and speaker Scott McKain examines what an iconic organization or leader is and helps you attain and retain that rare status. If your company has slipped in its standing, McKain teaches you how you can regain your position.

In Work with Me, author Gini Graham Scott presents her proven conflict resolution model — first outlined in her popular book Resolving Conflict and later in Disagreements, Disputes and All-Out War. Here she applies this model to the workplace, guiding readers on how tomanage emotions and use logic and intuition to resolve common problems on the job.

Throughout the history of business, employees had to adapt to managers and managers had to adapt to organizations. In the future, this is reversed with managers and organizations adapting to employees. This means that in order to succeed and thrive, organizations must rethink and challenge everything they know about work. The demographics of employees are changing and so are employee expectations, values, attitudes, and styles of working.

This book will help you to recognize the signs of toxic culture, address it and defeat it so that your people and organization can flourish. It might just save your mental health, physical health, career, company, reputation or all of these things.

Talent Makers: How the Best Organizations Win Through Structured and Inclusive Hiring is essential listening for every leader who knows that hiring is crucial to their organization and wants to compete for top talent, diversify their organization, and build winning teams. Daniel Chait and Jon Stross, cofounders of Greenhouse Software, Inc., provide listeners with a comprehensive and proven framework to improve hiring quickly, substantially, and measurably.

The image of modern corporations has been shaped by a focus on profits over people and the environment, but this approach to capitalism is no longer viable. We are at an inflection point where business must take the lead in healing the crises of our time. The Healing Organization shows how corporations can become healing forces.

In The Token, your new token Black friend, Crystal Byrd Farmer, acts as the bridge between majority White organizations that are dedicated to social justice and "diverse" people in community they want to recruit, across identities of race, LGBTQ, education, socioeconomic status, and disability. With a blunt style that pulls no punches, Crystal tells you how it is, calling you out on tokenism, while extending a hand to help your organization make real transformative change toward diversity and inclusion.

Unleash Transformational Leadership - Unlock your potential to empower & inspire your organization and create a culture of success. Are you ready to unleash the leader within you and revolutionize your organization? Look no further than "Unleashing Transformational Leadership" - the ultimate guide to unlocking your full potential, empowering your team, and creating a culture of unparalleled success.

Using numerous examples, Robinson and Schroeder argue that the employees who interact directly with your customers, make your products, and provide your services are in the best position to see where problems exist and what improvements and new offerings would have the most impact.

When you feel that pull to be part of social change, where do you start? How can you ensure that your good intentions create a positive impact? How do you focus your scattered efforts? And how do you sustain yourself throughout? Impact brings you the answers. Drawing on their network and experience as founders of She's the First, Christen Brandt and Tammy Tibbetts show you how to create your own impact strategy, one that fits into your life and allows you to match what you have with what the world needs.

There's a revolution going on right now. On the frontiers of medicine, some doctors have developed an approach for treating people that is more effective, more humane, and more affordable. It's an approach to healthcare that has captured the attention of the media and business elite. It's all happening at Cleveland Clinic, one of the most innovative, forward-looking medical institutions in the nation. In this groundbreaking book, Toby Cosgrove, MD, reveals how the Clinic works so well and argues persuasively for why it should be the model for the nation.

To compete with today's increasing globalization and rapidly evolving technologies, individuals, and organizations must take their ability to learn - the foundation for continuous improvement, operational excellence, and innovation - to a much higher level.

Learn how frictionless organizations cut costs, grow revenue, and create loyal fans by creating products and services that work so well, their customers never have to contact them for the wrong reasons. This audiobook will help any customer-facing organization deliver better customer experiences, save money, and increase revenue. Veteran customer service experts Bill Price and David Jaffe, coauthors of the best seller The Best Service Is No Service, explain how organizations can design products, sales, and support so that customer effort is reduced or, better still, removed.

In a tight market, your most powerful growth engine - and your best protection from competitive inroads - is this: Put everything you can into cultivating true customer loyalty. Loyal customers are less sensitive to price competition, more forgiving of small glitches, and, ultimately, become "walking billboards" who will happily promote your brand.

In Exceptional Service, Exceptional Profit, insiders Leonardo Inghilleri and Micah Solomon reveal the secrets of providing online and offline customer service so superior it nearly guarantees loyalty.

Today's leaders know that speed and agility are the keys to any company's success, and yet many are frustrated that their organizations can't move fast enough to stay competitive. The typical chain of command is too slow; internal resources are too limited; people are already executing beyond normal expectations. As the pace accelerates, how do you inspire people's energy and creativity? How do you collaborate with customers, vendors, and partners to keep your organization on the cutting edge?

The leader's guide to building a service powerhouse using the approach that made Mayo Clinic the number one health-care system in America.

When Paul Kusserow began consulting for Amedisys, the home healthcare company was on the brink of collapse. Its stock had fallen to less than $11 per share, and it had to borrow money to pay a massive government fine. Six months later, Kusserow became its CEO. Under his leadership, Amedisys dramatically improved operations, increased its market capitalization by over tenfold, and took its place among the country's top home care and hospice businesses. In this in-depth case study, Kusserow explains how he achieved this stunning turnaround.

accomplished author, professor, and consultant Jay Sullivan delivers a clear, tangible, and actionable guide to implementing flexibility and creativity in your enterprise. Through interviews with senior leaders from a wide array of industries and disciplines, the author shows you the trends and behaviors that allowed successful organizations to navigate the changing realities and complexities that have defined recent years, including the COVID-19 crisis, the increasing awareness of racial injustice in society, and the January 6th insurrection.