Career Skills

This limited-edition insight unveils the Wizard's theories on how thoughts are assembled in the mind from stored sensory associations. Properly used, this knowledge will allow you to deepen perception and heighten interest in all your attempts at visual and auditory messaging.

In The Storytelling Edge, the strategy minds behind Contently, the world renowned content marketing technology company, reveal their secrets that have helped award-winning brands to build relationships with millions of advocates and customers. Join as they dive into the neuroscience of storytelling, the elements of powerful stories, and methodologies to grow businesses through engaging and accountable content.

Comment vendre efficacement son produit au téléphone ? Comment intéresser le client potentiel dès la première accroche ? Ce genre d'interrogation est légitime, car la téléprospection n'est pas aisée à maîtriser et peut même se révéler éprouvante pour qui ne sait comment l'aborder. Pourtant, elle n'a que des avantages pour l'entreprise : démarchage respectueux de l'emploi du temps de la cible, contact direct et rapide, pas de déplacement, recueil d'informations même en cas de désintérêt du prospect, etc.

There’s no shortage of negotiation books that advise you to “get to yes,” urge you to “never split the difference,” and push you to “ask for more.” But these one-size-fits-all negotiation techniques disregard the reality of our complex, multifaceted, multicultural world, where snap judgements are made based on perceived differences. When bias lies behind every negotiation, the only constant is you. Learn to leverage who you are—and gain the upperhand.

Todos os dias nos esforçamos para ter ou evitar conversas difíceis–seja ao lidar com um funcionário de baixo desempenho, discordar do marido ou da esposa, negociar com um cliente ou simplesmente dizer “não” ou “me desculpe”. Baseado em 15 anos de pesquisas, este audiolivro traz uma abordagem passo a passo para que possamos travar esses diálogos delicados com menos estresse e mais sucesso.

From disengaged employees to underserved customers, business failures invariably stem from a culture problem. In The Insider’s Guide to Culture Change, acclaimed culture transformation expert and global executive Siobhan McHale shares her proven four-step process to demystifying culture transformation and starting down the path to positive change.

Clarity is key for any successful leader, so much so that top corporations, such as Micorsoft. Nike, Proctor and Gamble, Kimberly Clark, and many more, have incorporated storytelling into their leadership training programs. These companies know that before you can become a strong leader, you must first master the art of storytelling so you can communicate your vision to your team and inspire them to execute on objectives.

In today's troubled economic market, everything is a tough sell. From products to services, everyone is consuming less as they tighten their belts. In this respect, it's easy to forget that the job interview is becoming more and more like the showroom - where the interview itself is the pitch, and the product you're selling is yourself. The Art of Selling Yourself will provide you with the knowhow you need to navigate today's tough business terrain and achieve success in your career and your life.

No matter how old you are, there's a good chance that the word popular immediately transports you back to your teenage years. Most of us can easily recall the adolescent social cliques, the high school pecking order, and which of our peers stood out as the most or the least popular teens we knew. Even as adults we all still remember exactly where we stood in the high school social hierarchy, and the powerful emotions associated with our status persist decades later. This may be for good reason.

Three powerful African-American female executives celebrate their gender and heritage as they share their secrets for success in this effective guide for businesswomen. Ways to communicate thoughtfully, trust yourself, and exude self-esteem are just a few tactics the authors discuss for those who want to enter the workforce as confident leaders.

Looking to improve communications in your work force in the coming year? Then Communicating with the 5 Generations in the Workplace is the book for you. Generational diversity is the root cause of many of the problems in business today that affects growth, productivity, and profitability on the business level, but more importantly, it erodes valuable relationships in the workplace.

Dr. Luntz offers more than 70 new “words that work” for private one-on-one meetings with your boss, for public presentations to hundreds of colleagues, or for television appearances that reach millions. There are more than three dozen specific lessons and recommendations—and each one directly illustrates the nine essential action-oriented principles of winning at every level: People-Centered, Paradigm-Breaking, Prioritizing, Perfection, Partnerships, Passion, Persuasion, Persistence, and Principles.

Si estamos compartiendo una oportunidad de negocio con un nuevo prospecto, orientando a un equipo de trabajo o aconsejando a un hijo, nuestro objetivo no es solo informar. Cuando comunicamos cualquier tipo de información—llámalo propuesta, plan, consejo, proyecto o enseñanza—nuestra intención es motivar a otros a actuar; queremos enseñar, influir y persuadir. Descubre cómo crear y contar tus propias historias, ya sea que lo hagas para construir negocios o para establecer puentes de comunicación con quienes te rodean.

Jim Hopkinson details a novel way to get the the raise you deserve. Using these 10 steps, you will be able to confidently and effectively negotiate your salary. With helpful tips and questions throughout, this audiobook gives listeners the tools to conquer "the evil HR lady".

In Friend and Foe, researchers Galinsky and Schweitzer explain why this debate misses the mark. Rather than being hardwired to compete or cooperate, humans have evolved to do both. It is only by learning how to strike the right balance between these two forces that we can improve our long-term relationships and get more of what we want.

The key to personal profit, productivity, and prosperity is enjoyment, enjoying your life and enjoying your work. Now everyone, from secretaries to CEOs, from house painters to housewives, can learn to mix business with pleasure and make every job a labor of love. The Joy of Working is a practical, down-to-earth guide that will help you radiate confidence and competence in everything you do. Step by step and day by day, this unique 30-point program is sure to make your job more satisfying, more exciting, and more fun.

Leading for Organisational Change is an intelligent and practical guide to the human side of merger integration and other organizational change. Building a clear sense of common purpose and then reinforcing it through storytelling can underpin the success of an integration or significant change program. Pulling together the best thinking from neuroscience, psychology, business, and her rich personal experience in 20 years of leading change projects in professional services organizations and other people-centered businesses, author Jennifer Emery presents a framework for change.

Jennifer Kahnweiler offers a five-step process that will enable introverts and extroverts to work together harmoniously and achieve more than they ever could on their own. The process can be precarious. The key, Kahnweiler says, is to remember that these relationships are most successful when opposites stop emphasizing their differences and use approaches that focus them both on moving toward results.

In our fast-paced, tech-obsessed lives, rarely do we pay genuine, close attention to one another. With all that's going on in the world, and the never-ending demands of our daily lives, most of us are too stressed and preoccupied with our own thoughts and worries to be able to really listen to each other for long. Often, we seem to somehow "miss" each other, misunderstand each other, or talk past each other.

When stories are used in business settings, we expect them to deliver more. We need stories to be remembered and repeated. That's a challenge. Using stories isn't as easy as it may seem, both in terms of shaping stories to align with business situations and telling stories that are compelling enough to repeat. In this audiobook, Sally solves both challenges by providing insights on the listener's perspective and concrete tools to shape storylines and stories that deliver impact.