Career Social

Designers and managers hope their products become essential for users-integrated into their lives like Instagram, Lyft, and others have become. Such deep integration isn't accidental: it's a process of careful design and iterative learning, especially for technology companies. This guide shows you how to apply behavioral science—research that supports many products—to help your users achieve their goals using your product.

We've all seen it before: the ambitious leader who enjoys great success and then, inexplicably, crashes and burns. Perhaps this leader has been you. Leaders can't sustain effectiveness if they can't sustain themselves. Resonant Leadership offers inspiration, dozens of exercises, and other tools to help listeners become and remain successful leaders in their work and in their lives.

Take charge of your career by eliminating communication barriers and taking charge of your business relationships. Make your work environment less tense and more productive by improving communication skills. Set relationship expectations, work with people how they like to work, and give positive feedback and constructive feedback.

After appearing on The Apprentice years ago and receiving a flood of letters from young women asking for guidance, I realized the need for more female leaders to speak out publicly in order to change the way society thinks and talks about "women who work". So I created a forum to do just that. This book evolves the conversation that started on IvankaTrump.com, where so many incredible women (and men!) have shared their experiences, advice, ambitions, and passions.

From the best-selling author and former Starbucks CEO, here is a story that is part dramatic memoir, part blueprint of the new responsibilities that leaders and citizens share in America today. The book weaves two parallel narratives to show how experiences from Howard Schultz’s troubled childhood - some of which he has never before disclosed - propelled him out of the housing projects and fueled his efforts to build a global brand and redefine the role of a company in society. Ultimately, Schultz reveals the potential we all have to transform communities and uplift lives.

Business Hack is your essential road map to business growth and online marketing success. Author and successful entrepreneur John Lee shares his proven methods to harness the power of online tools, including using social media - offering practical steps to create and implement highly effective cyber-marketing campaigns.

Are you sick and tired of not being able to use the world’s most valuable marketing platforms? Do you want to say goodbye to throwing away money in ineffective marketing plans and discover something that works for you? If so, then you’ve come to the right place. Making social media work for your marketing purposes does not have to be difficult, even if you’ve tried to hire a social media specialist who bombards you with terminology and rarely brings about results.

Propaganda, an influential book written by Edward L. Bernays in 1928, incorporated the literature from social science and psychological manipulation into an examination of the techniques of public communication. Propaganda explored the psychology behind manipulating masses and the ability to use symbolic action and propaganda to influence politics, effect social change, and lobby for gender and racial equality.

Rigged financial markets and hopeless under-regulation on Wall Street are not new problems. In this book, Susanne Trimbath gives a sobering account of naked short-selling, the failure to settle, and her efforts over decades trying to get this fixed. This is a cautionary tale. What started as a regulatory failure turned into a regulatory crisis. Shareholder democracy is in shambles. The institutions that were established to correct a problem of trade settlement failures have instead exacerbated the problem. Global financial markets may not survive what comes next.

Unlike traditional marketing mediums, social media doesn’t swallow a huge chunk of your advertising and promotion budget. You don’t need to create cost-intensive and ineffectual marketing plans that leave you broke. All you need is some creativity, perceptiveness, and an intuitive understanding about your audience’s needs. More than sharp business acumen, you need a human touch. Social media gives your brand a human angle without breaking the bank.

The latest edition of The New Rules of Marketing and PR has been completely revised and updated to present the most innovative methods and cost-effective strategies. The most comprehensive update yet shows you details about the pros and cons of AI and machine learning to automate routine tasks. Your life is already AI-assisted. Your marketing should be too, but there are challenges to be aware of.

Born over 2,400 years ago, warrior, thinker, and leader Sun Tzu lived during a time of great internecine conflict in China. A classic of Chinese literature, Art of War reveals the strategies, tactics, and insights that lead to success. Mastery of warfare and the maintenance of power are the most important values in Sun's philosophy, without which there can be no peace or life.

Do you need to make health care decisions for an aging parent but are unsure where to start? Are you at crossroads in your career and don’t know how to move forward? Have you ever been on a jury trying to understand confusing legal instructions? How to Think Like a Lawyer has the answers to help you cut through the confusion and gain an advantage in your everyday life. Kim Wehle identifies the details you need to pay attention to, the questions you should ask, the responses you should anticipate, and the pitfalls you can avoid.

Knowing how to transform conflict is critical in both our personal and professional lives. Yet, by and large, we are terrible at it. The reason, says longtime mediator Chad Ford, is fear. When conflict comes, our instincts are to run or fight. To transform conflict, Ford says we need to turn toward the people we are in conflict with, put down our physical and emotional weapons, and really love them with the kind of love that leads us to treat others as fellow human beings, not as objects in our way.

From government to business, banks to media, trust in institutions is at an all-time low. But this isn't the age of distrust - far from it. Rachel Botsman reveals that we are at the tipping point of one of the biggest social transformations in human history. A new world order is emerging: We might have lost faith in institutions and leaders, but millions of people rent their homes to total strangers, exchange digital currencies, or find themselves trusting a bot. This is the age of "distributed trust", a paradigm shift driven by innovative technologies that are rewriting the rules....

It’s the great paradox of the digital age, what Radha Agrawal calls “community confusion” - the internet connects us to hundreds, thousands, even millions of people, and yet we feel more isolated than ever, with one in four Americans saying they have zero friends to confide in. Where are our people? The answer is found in Belong, a highly energetic guide to discovering where and with whom you fit.

Through his vaunted philanthropy, Bill Gates transformed himself from a tech villain into one of the most admired people on the planet. Even as divorce proceedings and allegations of misconduct have recently tarnished his public image, the beneficence of the Gates Foundation, celebrated for spending billions to save lives around the globe, is taken as a given. But as Tim Schwab shows in this fearless investigation, Gates is still exactly who he was at Microsoft: a bully and monopolist.

Your voice says a lot about you. Based on the tone and expression of your voice alone, your listeners may make up their minds about you before they even process the meaning of your words. And if what you say is at odds with how you say it, they can miss your message altogether. As important as our voices are, few of us know how to use them to their full potential. Full Voice offers a fun, tested method to harness the power of your voice to become a more effective and flexible communicator.

With no filler and never a word wasted, Knock 'Em Dead Job Interview shows you how to turn job interviews into job offers and paychecks, increasing your professional success and financial stability. You'll learn how to prepare psychologically for interviews, how to turn phone interviews into face-to-face interviews, and how to dress for success on the big day. Most importantly, you get insider knowledge for answering hundreds of tough questions.

Para que el lector asimile de forma rápida los conocimientos y los pueda utilizar de inmediato, todo se expone a través del análisis de una conferencia fascinante.