Career Social

Plenty of books dwell on the faults in our decision-making or offer advice on how to make better choices. The Elements of Choice goes one step further and explains how we can design better end-to-end decision-making processes. Going well beyond the familiar concepts of nudges and defaults, Eric J. Johnson offers a comprehensive, systematic guide to creating effective choice architectures, the environments in which decisions are made.

Companies market to a younger audience because they believe that’s where the money and the excitement are. But are they wrong? Perhaps very wrong? This is only one of the counterintuitive arguments that Darrell Bricker, CEO of Ipsos Public Affairs, a world leader in opinion polling, tackles in his groundbreaking new book, Next. Not since Boom, Bust & Echo has a Canadian expert in what Canadians will want and need distilled the growing trends based on real and extensive demographic data and dared to forecast what will come next.

The art of speaking can be systematically learned, and if you have the desire, discipline, and determination - not to mention one of the world's greatest presenters as your teacher - you too can become a persuasive and powerful speaker. Tracy reveals time-tested tricks of the trade you can use to present powerfully and speak persuasively, whether in an informal meeting or in front of a large group of people.

Imagine for a moment that you are about to take a foreign vacation to an exotic destination. You have saved your entire life to travel there. It is a destination with almost unlimited choices of how to spend your time and you know you will not have enough time to explore every opportunity. You are fairly certain that you will never get to take a second trip to this destination; this will be your one opportunity.

Toastmaster's Secret is a complete guide to get the maximum leverage out of the Competent Communicator program. Based on experience of a committed toastmaster who has taken effort to create speeches as suggested by the manual, this step-by-step guide shows you how to craft speeches. It has explanation on selection of topics, delivery preparation, and much more.

Unleashing your humble alpha is the key factor to unlocking profound leadership, unshakable confidence, clarity of purpose, and the quality of life you dream of. It’s a natural power created by you when in alignment that supercharges your ability to take massive charge in business and life so you can stop grappling for power, failing to motivate staff, or struggling in your relationships. It’s the momentum you’ve been searching for.

Francesca Gino has been studying rebels in life and in the workplace for more than 15 years. She has discovered that rebels - those who practice "positive deviance" at work - are harder to manage, but they are good for the bottom line: their passion, drive, curiosity, and creativity raise the entire organization to a new level. And she has found that at home, rebels are more engaged partners, parents, and friends. Packed with strategies for embracing rebellion at work and in life, Rebel Talent encourages all of us to rebel against what’s comfortable, so that we can thrive.

Take charge of your career by eliminating communication barriers and taking charge of your business relationships. Make your work environment less tense and more productive by improving communication skills. Set relationship expectations, work with people how they like to work, and give positive feedback and constructive feedback.

Ideas are everywhere, but those with the greatest problem-solving, business-transforming, and life-changing potential are often hard to identify. Even when we recognize good ideas, applying them to everyday obstacles - whether in the workplace, our homes, or our civic institutions - can seem insurmountable. According to Matthew Syed, it doesn't have to be this way. In Rebel Ideas, Syed argues that our brainpower as individuals isn't enough. To tackle problems from climate change to economic decline, we'll need to employ the power of "cognitive diversity".

In The Advertising Effect, respected advertising insider, Adam Ferrier, reveals the ten techniques used by some of the best-known brands across the globe. These techniques are grounded in psychological theory with award winning real world examples and explore how the most effective way to change behaviour is through action rather than the conventional advertising practices (emotional or rational persuasion).

We've combed through hundreds of Harvard Business Review articles and selected the 10 most important ones to help you speak confidently in front of a group and connect with audiences of any size. This book will inspire you to: feel more confident when it's your turn to present; understand how to persuade, motivate, and change minds; frame your message so people really listen; gain your audience's trust by being more authentic; use visuals and data more effectively; learn to be more charismatic; and infuse your day-to-day communication with storytelling.

An inspiring guide from Dolly Chugh, an award-winning social psychologist at the New York University Stern School of Business, on how to confront difficult issues including sexism, racism, inequality, and injustice so that you can make the world (and yourself) better. Many of us believe in equality, diversity, and inclusion. But how do we stand up for those values in our world? The Person You Mean to Be is the smart, "semi-bold" person’s guide to fighting for what you believe in. Dolly reveals the surprising causes of inequality, grounded in the "psychology of good people".

Weaving together cutting-edge social science with riveting stories that take us from the front lines of the Volkswagen scandal to backstage at the Oscars, and from deep beneath the Gulf of Mexico to the top of Mount Everest, Chris Clearfield and András Tilcsik explain how the increasing complexity of our systems creates conditions ripe for failure and why our brains and teams can't keep up. They highlight the paradox of progress: Though modern systems have given us new capabilities, they've become vulnerable to surprising meltdowns - and even to corruption and misconduct.

The more you are liked, or the higher your likeability factor, the happier your life will be. This audiobook will show you how to raise that likeability factor by teaching you how to boost four critical elements of your personality.

I know my own mind. I am able to assess others in a fair and accurate way. These self-perceptions are challenged by leading psychologists Mahzarin R. Banaji and Anthony G. Greenwald as they explore the hidden biases we all carry from a lifetime of exposure to cultural attitudes about age, gender, race, ethnicity, religion, social class, sexuality, disability status, and nationality. Blindspot is the authors’ metaphor for the portion of the mind that houses hidden biases.

What matters most to you? Should you focus on earning a living, pursuing your passions, or devoting yourself to the causes that inspire you? The surprising truth is that you don’t have to choose—and that you’ll find more success if you don’t. That’s the breakthrough message of the TOMS One for One movement. You don’t have to be rich to give back and you don’t have to retire to spend every day doing what you love. You can find profit, passion, and meaning all at once—right now.

Collaborative intelligence, or CQ, is a measure of our ability to think with others on behalf of what matters to us all. It is emerging as a new professional currency at a time when the way we think, interact, and innovate is shifting. In the past, "market share" companies ruled by hierarchy and top-down leadership. Today, the new market leaders are "mind share" companies, where influence is more important than power, and success relies on collaboration and the ability to inspire.

This is not soft-on-crime, feel-good philosophy, but rather a concrete effort to bring justice and healing to everyone involved in a crime. In The Little Book of Restorative Justice, Howard Zehr, the father of restorative justice and is known worldwide for his pioneering work in transforming understandings of justice, first explores how restorative justice is different from criminal justice. Then, before letting those appealing observations drift out of reach into theoretical space, Zehr presents restorative justice practices.

Access more than 2 Billion customers. Learn how with Facebook ads. Facebook is one of the most popular social media sites to advertise one’s business, and for a good reason: it has more than two billion active users, a wealth of user data, and numerous ad formats. In the age of social media where nine in ten people check their phones an hour after waking up in the morning, Facebook advertising is the perfect complement to your advertising strategy. In The Complete Guide to Facebook Advertising, Brian Meert teaches you how to advertise on Facebook.

Are you looking for the competitive edge to take your personal brand to new heights and be in control of your career?The secrets to drive massive amounts of traffic to your content without paying for it and dominate your competitors?... That’s what this audiobook is about. To get consumers to walk across the bridge to your content. The opportunity to provide value and establish yourself as an authority figure. The chance to leave a legacy behind by turning your brand viral so you can automatically turn your followers into customers.