Career Social

Emotions are inseparable from how we humans think, choose, and act. In Emotional Design, cognitive scientist Don Norman shows how the principles of human psychology apply to the invention and design of new technologies and products. In The Design of Everyday Things, Norman made the definitive case for human-centered design, showing that good design demanded that the user's must take precedence over a designer's aesthetic if anything, from light switches to airplanes, was going to work as the user needed.

Unleashing your humble alpha is the key factor to unlocking profound leadership, unshakable confidence, clarity of purpose, and the quality of life you dream of. It’s a natural power created by you when in alignment that supercharges your ability to take massive charge in business and life so you can stop grappling for power, failing to motivate staff, or struggling in your relationships. It’s the momentum you’ve been searching for.

Companies market to a younger audience because they believe that’s where the money and the excitement are. But are they wrong? Perhaps very wrong? This is only one of the counterintuitive arguments that Darrell Bricker, CEO of Ipsos Public Affairs, a world leader in opinion polling, tackles in his groundbreaking new book, Next. Not since Boom, Bust & Echo has a Canadian expert in what Canadians will want and need distilled the growing trends based on real and extensive demographic data and dared to forecast what will come next.

When Linda Babcock asked why so many male graduate students were teaching their own courses and most female students were assigned as assistants, her dean said: "More men ask. The women just don't ask." It turns out that whether they want higher salaries or more help at home, women often find it hard to ask.

Keith Ferrazzi is a master networker who claims his secret is merely reaching out to other people. And what distinguishes highly successful people from everyone else is the way they use the power of relationships, so that everyone wins. In Never Eat Alone, Ferrazzi presents the specific steps and mindset he uses to connect with the thousands of individuals in his Rolodex.

Dig Your Well Before You're Thirsty is Harvey Mackay's last word on how to get what you want from the world through networking. For everyone from the sales rep facing a career-making deal to the entrepreneur in search of capital, Dig Your Well explains how meeting these needs should be no more than a few calls away.

Business is just like any sector or topic, with its own language, customs, codes, and terminologies. Different aspects of business can have their own distinctive terminology, which can also overlap. In 30 Days to a More Powerful Business Vocabulary, author Dan Strutzel presents over 500 words and short expressions from a variety of different business categories.

Oui, les trois premières minutes d'une rencontre sont les plus importantes ! Tout se joue entre deux interlocuteurs pendant cette si courte période. Pour que la première impression soit la meilleure possible, il existe des techniques, des trucs, des secrets. Grâce aux dernières découvertes sur les secrets d'une bonne communication (analyse transactionnelle, PNL...) il est possible de "plaire à tous les coups" ; un peu, beaucoup (à la folie ?) et dans toutes les situations.

As a celebrated cultural critic and a writer for national publications like The Atlantic and Harper's, Alan Jacobs has spent his adult life belonging to communities that often clash in America's culture wars. And in his years of confronting the big issues that divide us - political, social, religious - Jacobs has learned that many of our fiercest disputes occur not because we're doomed to be divided, but because the people involved simply aren't thinking.

In User Friendly, Cliff Kuang and Robert Fabricant reveal the untold story of a paradigm that quietly rules our modern lives: the assumption that machines should anticipate what we need. Spanning over a century of sweeping changes, from women’s rights to the Great Depression to World War II to the rise of the digital era, this audiobook unpacks the ways in which the world has been - and continues to be - remade according to the principles of the once-obscure discipline of user-experience design.

Some people think that in today’s hyper-competitive world, it’s the tough, take-no-prisoners type who comes out on top. But in reality, argues New York Times bestselling author Dave Kerpen, it’s actually those with the best people skills who win the day. Those who build the right relationships. Those who truly understand and connect with their colleagues, their customers, their partners. Those who can teach, lead, and inspire.

Ideas are everywhere, but those with the greatest problem-solving, business-transforming, and life-changing potential are often hard to identify. Even when we recognize good ideas, applying them to everyday obstacles - whether in the workplace, our homes, or our civic institutions - can seem insurmountable. According to Matthew Syed, it doesn't have to be this way. In Rebel Ideas, Syed argues that our brainpower as individuals isn't enough. To tackle problems from climate change to economic decline, we'll need to employ the power of "cognitive diversity".

What if the best way to grow your network isn't by introducing yourself to strangers at cocktail parties, handing out business cards, or signing up for the latest online tool, but by developing a better understanding of the existing network that's already around you? We know that it's essential to reach out and build your network. But did you know that it's actually your weaker or former contacts who will be the most helpful to you? Or that many of our best efforts at meeting new people simply serve up the same old opportunities we already have?

In For the Culture, Marcus Collins argues that true cultural engagement is the most powerful vehicle for influencing behavior. If you want to get people to move, you must first understand the underlying cultural forces that make them tick. Collins uses stories from his own work as an award-winning marketer—from spearheading digital strategy for Beyoncé, to working on Apple and Nike collaborations, to the successful launch of the Brooklyn Nets NBA team—to break down the ways in which culture influences behavior and how listeners can do the same

From the bestselling author of Buyology comes a shocking insider’s look at how today’s global giants conspire to obscure the truth and manipulate our minds, all in service of persuading us to buy. Marketing visionary Martin Lindstrom has been on the front lines of the branding wars for over twenty years. Here, he turns the spotlight on his own industry, drawing on all he has witnessed behind closed doors, exposing for the first time the full extent of the psychological tricks and traps that companies devise to win our hard-earned dollars.

If you are human, you are biased. From this fundamental truth, diversity expert Howard Ross explores the biases we each carry within us. Most people do not see themselves as biased towards people of different races or different genders. And yet in virtually every area of modern life disparities remain. Even in corporate America, which has for the most part embraced the idea of diversity as a mainstream idea, patterns of disparity remain rampant. Why?

The secret to successful word-of-mouth marketing on the social web is easy: be likeable. A friend's recommendation is more powerful than any advertisement. In the world of Facebook, Twitter, and beyond, that recommendation can travel farther and faster than ever before. Likeable Social Media helps you harness the power of word-of-mouth marketing to transform your business. Listen to your customers and prospects. Deliver value, excitement, and surprise. And most important, learn how to truly engage your customers and help them spread the word.

In Volume 3, Dr. Peck explores the largely unknown world of possession and exorcism. He also describes the unique relationship between group evil and individual evil, demonstrating how one person can affect or be affected by the actions and attitudes of a group. Drawing on his experiences as a psychiatrist and his observations of vivid incidents of evil in today's society. Dr. Peck takes us further into the dark side of the human psyche.

Robert Rubin, former secretary of the Treasury and co-chairman of Goldman Sachs, shares thoughts on decision-making developed over more than six decades in markets, business, government, and politics, and offers listeners an astute and original guide for navigating uncertain times.

Some find talking to others uncomfortable, difficult, or intimidating. Here is a way to overcome these communication challenges. How to Talk to Anyone, Anytime, Anywhere is the key to building confidence and improving communication skills. Written by Larry King, this guide provides simple and practical advice to help make communication easier, more successful, and even more enjoyable. Anecdotes from a life spent talking - on television, radio, and in person - add to the fun and value of the audiobook.