Career Social

Dodging issues, appeasing difficult people, and mishandling tough encounters all carry a high price for managers and companies - in the form of damaged relationships, ruined careers, and intensified problems. In Failure to Communicate, Holly Weeks shows how to master the combat mentality, emotional maelstrom, and confusion that poison difficult conversations.

In this signal work of history, Bancroft Prize winner and Pulitzer Prize finalist Lizabeth Cohen shows how the pursuit of prosperity after World War II fueled our pervasive consumer mentality and transformed American life. Trumpeted as a means to promote the general welfare, mass consumption quickly outgrew its economic objectives and became synonymous with patriotism, social equality, and the American Dream.

In workplaces nationwide, women of color need frank talk and honest advice on how to deal with microaggressions, heal from racialized trauma, and find relief from invisible workplace burdens. Filled with Minda Harts’ signature wit and warmth, Right Within offers strategies for women of color to speak up during racialized moments with managers and clients, work through past triggers they may not even know still cause pain, and reframe past career disappointments as opportunities to grow into a new path.

People don’t make decisions with their conscious mind, but on instinct. In The Power of Instinct, marketing consultant and behavioral science expert Leslie Zane shows that to grow a brand, business, or even a social movement, traditional persuasion tactics fall short. Instead, you must connect to the instinctive mind. And to do this, you need to understand the science of consumer choice and employ techniques that work with a person’s brain, not against it.

Culture change expert and diversity speaker Michelle Silverthorn explains how to transform diversity and inclusion from mere lip service into the very heart of leadership. Following the journey of a Black woman in the workplace, leaders learn the old rules of diversity that keep failing her and millions like her again and again, and the new rules they must put in place to make success a reality for everyone.

A deeply original celebration of George Lucas' masterpiece as it relates to history, presidential politics, law, economics, fatherhood, and culture by a Harvard legal scholar and former White House advisor.

It may be taboo to say, but some groups in America do better than others. Mormons have recently risen to astonishing business success. Cubans in Miami climbed from poverty to prosperity in a generation. Nigerians earn doctorates at stunningly high rates. Indian and Chinese Americans have much higher incomes than other Americans; Jews may have the highest of all. Why do some groups rise? Drawing on groundbreaking original research and startling statistics, The Triple Package uncovers the secret to their success.

Negotiation is hard. It’s especially tough when you feel like the underdog—whether you face a ‘Godzilla’ counterpart, face threats of budget cuts during a downturn, or know that you need a deal more than the other side does. Seth Freeman can help. Freeman is an award-winning professor who has taught negotiation to thousands of leaders and students.

We’ve been conditioned, from an early age, to believe that one day we’ll reach a moment of “arrival.” But no matter how much we achieve or acquire we still don’t feel as satisfied or as fulfilled as we thought we would be. Exhausted, we become burned out and cynical, questioning the purpose of it all.

It’s time for working women to embrace a new script. Do you feel alone in your struggle to excel, advance - or just make it through another day on the job? Are you trudging through your career feeling exhausted, aimless, and unsure of your next move? You’ve come to the right place. Leadership development expert Tammy Heermann has spent more than two decades helping to accelerate women’s advancement to the C-suite. And she has a message for working women struggling to get ahead: You may be making things harder than they need to be.

Social media and business strategies made simple. Engage with your audience using updated strategies on social media branding. Learn how to personalize intended experiences for your audience, build brand awareness daily on social media, and inspire your audience to purchase any of your digital products and courses without famous influencers. In this book, you'll find marketing and social media branding guidelines to grow your business, as well as business strategies to inspire purchases of your digital products and courses.

Written in a personable and homespun style, You, Inc. offers doses of humor and pithy knowledge to anyone who wants to thrive in the increasingly competitive business world. What veteran sales and marketing experts Harry and Christine Beckwith understand is that, to succeed in life, the most important thing you need to be able to sell is you.

One L, Scott Turow's journal of his first year at law school and a best seller when it was first published in 1977, has gone on to become a virtual bible for prospective law students. Not only does it introduce with remarkable clarity the ideas and issues that are the stuff of legal education; it also brings alive the anxiety and competitiveness, with others and, even more, with oneself, that set the tone in this crucible of character building.

"This book is in part a detective story. After 9/11 I knew, if I needed further reinforcement, that we are living in a new world - the world of a global capitalist economy that is vastly more flexible, resilient, open, self-correcting, and fast-changing than it was even a quarter century earlier. It's a world that presents us with enormous new possibilities but also enormous new challenges. The Age of Turbulence is my attempt to understand the nature of this new world." (Alan Greenspan)

When it comes to creating ideas, we hold ourselves back. Thats because inside each of us is an internal editor whose job is to forever polish our thoughts, so we sound smart and in control, and so that we fit into society. But what happens when we encounter problems for which such conventional thinking fails us? How do we get unstuck? For Mark Levy, the answer is freewriting....

Yes, your practice is unique. And yet the challenges of running a dental business remain universal for dentists. What works for one dental business can and does work for another - Rob Walsh proves this time and again, in the many business board meetings he attends with dental teams every year - almost 150 in the last three years alone. You win as Rob shares his experiences and insights. You get to see and hear what works and what doesn't with dentists around the UK.

When a group of people gather together to generate ideas for solving a problem or achieving a goal, sometimes the best ideas are passed over. Worse, a problematic suggestion with far less likelihood of success may be selected instead. Why would a group dismiss an option that would be more effective? Leadership and communications expert John Daly has a straightforward answer: It wasn't sold to them as well. If the best idea is yours, how can you increase the chances that it gains the support of the group? In Advocacy: Championing Ideas and Influencing Others, Daly explains in full detail how to transform ideas into practice.

Since the 1950s, nonprofits have relied on impersonal outreach to inspire generosity from their donors. They leveraged direct mail, mass marketing, and event fundraising to drive donations. With the introduction of social media, smartphones, and a hyper-connected world, everything changed. The new normal for everyone became transparency, personalization, and a feeling of ever-present engagement. In addition, donors also had new levels of access to information to the causes they cared about. Unfortunately, as expectations evolved, nonprofit fundraisers failed to keep up.

Do you want more sales? Do you want more website traffic? Do you want to build your own personal influencer brand? But if you want to build a social media marketing plan that is both cost-effective and profitable, then you need to realize that online marketing is more than simply picking the right ad product or platform…social media marketing is all about having a multi-platform mindset.

An expert in dignity studies, Donna Hicks contributes a specific, practical guide to achieving a culture of dignity. Most people know very little about dignity, and when leaders fail to respect the dignity of others, conflict and distrust ensue. She highlights three components of leading with dignity: what one must know in order to honor dignity and avoid violating it; what one must do to lead with dignity; and how one can create a culture of dignity in any organization.