Career Strategy

You’re about to discover powerful insight into the CDL business that has been buried deep within the hearts of the millionaire truck drivers. Truckers are the lifeline of any country. Food, fuel, fashion—you name it! Everything depends on the trucking industry to move cargo from point A to point B. The CDL business is one of the biggest cash cows in the world, eyeing a market worth of over $730 billion in the US alone. And with a little over 900,000 truckers employed in the US, the CDL trucking industry is running short on people and BIG on opportunities.

In business, and in life, everything is changing fast, apart from how we behave. Our ways of thinking and making decisions have changed little since we lived in agricultural and industrial societies, but the problems we now need to solve are entirely different. It requires a revolution in thinking and behavior to meet the challenges that now face us and to avoid disaster we need to totally rethink the model. Part business biography, part business blueprint, Total Rethink explains how this can be done.

Here are three classics that must be in any business person's library: The Art of War by Sun Tzu, The Prince by Machiavelli, and A Book of Five Rings by Miyamoto Musashi. This impressive collection is accompanied by one hour of Zen-inspired Japanese music, performed on authentic instruments.

Winning the Talent Shift: Three Steps to Unleashing the New High Performance Workplace envisions a world where companies are fully equipped to exceed the challenges posed by the new global marketplace. Berta Aldrich argues if companies want to achieve future success, they must redesign their talent strategy using three important steps proven to increase revenues, engage teams and leaders, and set companies on the path to industry leadership.

Most organizations have the same weakness. There is a gap between their careful plans and what happens at the point where the sales force meets the customer. In his 25 years combating profit-killers for Fortune 500 companies, Gregg Crawford has seen this again and again. Companies have almost everything they need to succeed. All that's missing is one final connection: the last link.

The paradigms of big business have changed. Incumbents of the old guard find themselves superseded by digitally-charged, data-fueled organizations that leverage platform-based business models. How can pre-digital businesses survive? They're loaded with resources, brand power, and embedded networks, they just need a new playbook. Chasing Digital is that playbook. Outlining a clear and detailed framework, this book is designed to help leaders redesign their organization from the bottom up by leveraging their strengths to create a new competitive advantage in the digital economy.

Every executive acknowledges the importance of having a business strategy, but when it comes to creating and implementing a strategy for their organization, the “how” and “what” of strategic planning becomes elusive.

Traditionally, human resources has focused on recruiting good people, preparing them for assignments, motivating them to perform, and retaining them. These functions remain essential. But to be successful in turbulent times like ours, human capital strategy needs to be broader and much more far reaching.

In "The Consumer's Journey to Purchasing Funeral Services: A Marketing Roadmap for Growing Market Share and Revenue," Bill A Johnston, a leading expert on Facebook ads for the funeral home industry, reveals the strategic marketing insights you need to become the market leader in your area. This comprehensive guide takes you through the consumer's journey from initial awareness to becoming a loyal, retained customer.

There's another, better way to drive durable, effective change in your organization, and it’s been proven effective by global IT and business consulting leader Infosys. The Live Enterprise operating model provides a clear path to transform large complex businesses into agile, digital ecosystems that evolve with changing market needs and scale to any size.

As we are constantly on our electronic devices, we have come to distrust curated media and traditional PR. Stephen Denny and Paul Leinberger have found that people now want to make their own decisions based on raw footage, real-time updates, and unfiltered livestreams. How, then, do marketing executives and others gain consumer trust? These Fortune 500 consultants present the answer in Unfiltered Marketing.

Inbound Content is a step-by-step manual for attracting the right people, turning them into leads, and closing them into customers. Today, everyone knows that content is king. It's how we engage, how we inform, and how we pass the time; content is everywhere, and if you're not leveraging its power to promote your business, you've already been left behind. Having a website and social media is not enough; if you truly want to take advantage of unprecedented levels of connectedness, you have to create content that draws customers in.

Growing the Top Line: Four Key Questions and the Proven Process for Scaling Your Business delivers the step-by-step approach to topline growth used by some of the word's most successful companies. In this book, leading growth strategy consultant and author Cliff Farrah reveals the copyrighted growth strategy that he has developed over the last 20 years through 1,400 successful client engagements and input from leaders at Fortune 500 organizations.

By common definition, a professional is anyone who possesses the skills and knowledge necessary for a career - whether as a surgeon, a software engineer, or a plumber. But according to Subroto Bagchi, our increasingly global marketplace demands more. In a world where the foolish, selfish, and unethical decisions of a few have affected the lives of millions, The Professional urges listeners to act responsibly and reexamine "business as usual".

In today’s world of rapid, disruptive change, strategy can’t be separate from execution - it has to emerge from execution. You have to continually adjust your strategy to fit new realities. But if your organization isn’t set up to be fast on its feet, you could easily go the way of Blockbuster or Borders. Laura Stack shows you how to quickly drive strategic initiatives and get great results from your team. Stack will equip you with the knowledge, skills, and inspiration to help you hit the ground running!

There’s a better way to pursue your dreams. Have you given up on your dreams? Are you tired of fighting for them? What about trading, instead? We make trades everyday. Making the right ones makes all the difference. This book guides you through the process of discovering your dreams and defining what drives you.

Corporations are the most powerful entities on the planet. Unfortunately, many have had a long record of unprecedented and unbridled environmental degradation, social transgressions, and governance secrecy. Since by law they are beholden to their shareholders, some philanthropic trusts, pension funds, and other institutional investors have used shareholder advocacy to press for changes in corporate policy. But individual investors have largely been silent, thinking themselves powerless.

Elevate your digital presence and master the art of online branding with the "Digital Branding Power Pack, 2 in 1 Bundle: Social Media Marketing Strategy for Business and Instagram Playbook." This essential audiobook bundle is designed to guide you through the complexities of digital marketing and social media to help you create a powerful and recognizable brand online.

The Divine SelfQare Strategy: A Wellness Guide to Total Body Alignment creates a paradigm shift in ways that present and future generations of youth can pursue health and wellness. By looking beyond surface beauty such as facials, manicures, and pedicures, they can refocus on ancient wellness traditions that naturally beautify the body, balance the spirit, and rejuvenate the mind.

Extrayendo de los libros exitosos de John Maxwell, Liderazgo REAL explora principios eternos en el estilo único del doctor Maxwell. De manera concisa y directa, Maxwell se enfoca en las cualidades esenciales, necesarias y ya comprobadas de un verdadero liderazgo: influencia, integridad, actitud, visión, resolución de problemas, relaciones, desarrollo de equipos y auto disciplina. Esta serie en formato de audio, guía a los lectores a través de pasos prácticos para desarrollar el verdadero liderazgo en sus vidas y en las vidas de los demás.