Career Strategy
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Product-Led SEO
- The Why Behind Building Your Organic Growth Strategy
- Auteur(s): Eli Schwartz
- Narrateur(s): Jem Matzan
- Durée: 6 h et 54 min
- Version intégrale
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Performance
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Maybe you’re a marketing manager or executive who is responsible for SEO growth but do not fully understand how it works. Or maybe you are a seasoned SEO pro looking to optimize further. Either way, this book is your behind-the-scenes guide to online visibility. When it comes to SEO, success often depends not on what you do but on how you do it. That is why product-led SEO digs deep into the logic and theory of SEO instead of offering step-by-step guidelines and techniques. If your main goal is driving traffic, you are leaving sales on the table.
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Worth The Listen
- Écrit par Alex Schenker le 2023-05-02
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Product-Led SEO
- The Why Behind Building Your Organic Growth Strategy
- Narrateur(s): Jem Matzan
- Durée: 6 h et 54 min
- Date de publication: 2022-01-31
- Langue: Anglais
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This audiobook is your guide to online visibility. In SEO, success depends not on what you do but on how you do it. That's why product-led SEO digs into logic and theory instead of offering step-by-step techniques. If your main goal is driving traffic, you're leaving sales on the table....
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Prix courant: 20,15$ ou 1 crédit
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Tilt
- Shifting Your Strategy from Products to Customers
- Auteur(s): Niraj Dawar
- Narrateur(s): Walter Dixon
- Durée: 6 h et 1 min
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Shift your strategy downstream. Why do your customers buy from you rather than from your competitors? If you think the answer is your superior products, think again. Products are important, of course. For decades, businesses sought competitive advantage almost exclusively in activities related to new product creation. They won by building bigger factories, by finding cheaper raw materials or labor, or by coming up with more efficient ways to move and store inventory - and by inventing exciting new products that competitors could not replicate.
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Tilt
- Shifting Your Strategy from Products to Customers
- Narrateur(s): Walter Dixon
- Durée: 6 h et 1 min
- Date de publication: 2014-03-21
- Langue: Anglais
- Shift your strategy downstream. Why do your customers buy from you rather than from your competitors? If you think the answer is your superior products, think again....
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Prix courant: 31,16$ ou 1 crédit
Prix réduit: 31,16$ ou 1 crédit
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The Art of War
- Inspirational Classic
- Auteur(s): Sun Tzu
- Narrateur(s): Dan Strutzel
- Durée: 1 h et 38 min
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This all-time classic is still perhaps the most prestigious and influential book of strategy in the world, as eagerly studied in Asia by modern politicians and executives as it has been by military leaders since ancient times. As a study of the anatomy of organizations in conflict, The Art of War applies to competition and conflict in general, on every level from the interpersonal to the international. Its aim is invincibility, victory without battle, and unassailable strength through understanding the physics, politics, and psychology of conflict.
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The Art of War
- Inspirational Classic
- Narrateur(s): Dan Strutzel
- Série: Nightingale-Conant: Personal Development
- Durée: 1 h et 38 min
- Date de publication: 2021-04-28
- Langue: Anglais
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This all-time classic is still perhaps the most prestigious and influential book of strategy in the world, as eagerly studied in Asia by modern politicians and executives as it has been by military leaders since ancient times....
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Prix courant: 13,00$ ou 1 crédit
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Rule #1
- The Simple Strategy for Successful Investing in Only 15 Minutes a Week!
- Auteur(s): Phil Town
- Narrateur(s): Phil Town
- Durée: 4 h et 23 min
- Version abrégée
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Phil Town is now a very wealthy man, but he wasn't always. In fact, he was living on a salary of $4000 a year when some well-timed advice launched him down a highway of investing self-education that revealed what the true "rules" are and how to make them work in one's favor.
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the best beginner investment book I've ever read
- Écrit par Imran le 2021-01-05
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Rule #1
- The Simple Strategy for Successful Investing in Only 15 Minutes a Week!
- Narrateur(s): Phil Town
- Durée: 4 h et 23 min
- Date de publication: 2006-04-12
- Langue: Anglais
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Phil Town is now a very wealthy man, but he wasn't always. In fact, he was living on a salary of $4000 a year when some well-timed advice launched him down a highway of investing self-education that revealed what the true "rules" are and how to make them work in one's favor....
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Prix courant: 16,29$ ou 1 crédit
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The Ultimate Art of War
- A Step-by-Step Illustrated Guide to Sun Tzu's Teachings
- Auteur(s): Antony Cummins
- Narrateur(s): John Telfer
- Durée: 7 h et 47 min
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Composed in the 5th century BC, Sun Tzu's Art of War is the earliest-known treatise on military strategy, and is still hugely popular around the world for its perceptive tactical advice to commanders on how to win at war with minimal bloodshed. Aimed at all those who want to study the text in depth, this is the first step-by-step guide to the famous treatise, breaking down the 13 chapters of the original into 200 easily digested lessons, from 'do not press a desperate enemy' to 'control your troops through bond of loyalty' to "when you are weak, beware attack".
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The Ultimate Art of War
- A Step-by-Step Illustrated Guide to Sun Tzu's Teachings
- Narrateur(s): John Telfer
- Durée: 7 h et 47 min
- Date de publication: 2020-08-29
- Langue: Anglais
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This is the most accessible edition of Art of War ever produced, with the text broken down into digestible individual lessons, unique teaching illustrations to clarify the text and step-by-step commentary that draws on the full range of recent translations and ancient commentators....
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Prix courant: 25,00$ ou 1 crédit
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Supply Chain Management
- Fundamentals, Strategy, Analytics & Planning for Supply Chain & Logistics Management
- Auteur(s): Khalid Zidan
- Narrateur(s): Thomas Hogan
- Durée: 1 h et 38 min
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The supply chain is not a new concept for economists. The idea of the supply chain is a basic one that has permeated economic systems since the earliest days of trade and commerce. It is simply a term referring to the collection of businesses or individuals responsible for transforming raw materials into products and then getting those products into the hands of consumers.
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Supply Chain Management
- Fundamentals, Strategy, Analytics & Planning for Supply Chain & Logistics Management
- Narrateur(s): Thomas Hogan
- Durée: 1 h et 38 min
- Date de publication: 2016-06-30
- Langue: Anglais
- The supply chain is not a new concept for economists. The idea of the supply chain is a basic one that has permeated economic systems since the earliest days of trade and commerce....
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Prix courant: 9,34$ ou 1 crédit
Prix réduit: 9,34$ ou 1 crédit
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The Bezos Blueprint
- Communication Secrets of the World's Greatest Salesman
- Auteur(s): Carmine Gallo
- Narrateur(s): Carmine Gallo
- Durée: 9 h et 39 min
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Jeff Bezos is a dreamer who turned a bold idea into the world’s most influential company, a brand that likely touches your life every day. As a student of leadership and communication, he learned to elevate the way Amazonians write, collaborate, innovate, pitch, and present. He created a scalable model that grew from a small team in a Seattle garage to one of the world’s largest employers. The Bezos Blueprint by Carmine Gallo reveals the communication strategies that Jeff Bezos pioneered to fuel Amazon’s astonishing growth.
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The Bezos Blueprint
- Communication Secrets of the World's Greatest Salesman
- Narrateur(s): Carmine Gallo
- Durée: 9 h et 39 min
- Date de publication: 2022-11-15
- Langue: Anglais
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The Bezos Blueprint reveals the communication strategies that Jeff Bezos pioneered to fuel Amazon’s astonishing growth. As one of the most innovative and visionary entrepreneurs of our time, Bezos reimagined the way leaders write, speak, and motivate teams and customers....
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Prix courant: 26,21$ ou 1 crédit
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50 Business Classics
- Your Shortcut to the Most Important Ideas on Innovation, Management and Strategy
- Auteur(s): Tom Butler-Bowdon
- Narrateur(s): John Chancer
- Durée: 17 h et 30 min
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50 Business Classics presents the key ideas from classic texts such as My Years with General Motors and Michael Gerber's The E-Myth Revisited to contemporary business lessons from the rise of tech giants like Google, Apple, and Amazon. It contains revealing biographies of luminaries like Steve Jobs and Warren Buffett, as well as lesser-known stories including creation of publishing giant Penguin and Chinese behemoth Alibaba.
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50 Business Classics
- Your Shortcut to the Most Important Ideas on Innovation, Management and Strategy
- Narrateur(s): John Chancer
- Durée: 17 h et 30 min
- Date de publication: 2018-08-21
- Langue: Anglais
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Summarizing the smartest thinking for today's professional success, 50 Business Classics provides inspiration and insights for entrepreneurs, executives, and students of business and management alike.....
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Prix courant: 27,83$ ou 1 crédit
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Everything Is Marketing
- The Ultimate Strategy for Dental Practice Growth
- Auteur(s): Fred Joyal
- Narrateur(s): Fred Joyal
- Durée: 6 h et 46 min
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Fred Joyal, the expert in dental consumer marketing, reveals how every single thing you say and do in your practice communicates a message to your patients. Everything is Marketing takes you step by step through your business, showing how little changes can have a big impact. Want to attract new patients? Convert more calls into appointments? Increase your case acceptance? Marketing can make it happen.
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Everything Is Marketing
- The Ultimate Strategy for Dental Practice Growth
- Narrateur(s): Fred Joyal
- Durée: 6 h et 46 min
- Date de publication: 2016-06-23
- Langue: Anglais
- Fred Joyal, the expert in dental consumer marketing, reveals how every single thing you say and do in your practice communicates a message to your patients....
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Prix courant: 26,00$ ou 1 crédit
Prix réduit: 26,00$ ou 1 crédit
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The 1st-Time B2B SaaS Startup Founder's Compass
- 99 Collected Practical Thoughts on Fusing Strategy, Psychology and Tactics for Clear-Cut Success
- Auteur(s): Richmond Wong
- Narrateur(s): Richmond Wong
- Durée: 2 h et 57 min
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This book is for first-time startup founders in the B2B space. Maybe you’re a software engineer, product manager, salesperson, doctor, or lawyer building your first startup. My bet is that although you’re an expert at your technical skill, you yourself recognize that there’s a lot to learn when it comes to building a product, marketing it to a specific audience and overall running a company.
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The 1st-Time B2B SaaS Startup Founder's Compass
- 99 Collected Practical Thoughts on Fusing Strategy, Psychology and Tactics for Clear-Cut Success
- Narrateur(s): Richmond Wong
- Durée: 2 h et 57 min
- Date de publication: 2023-11-10
- Langue: Anglais
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This book is for first-time startup founders in the B2B space. Maybe you’re a software engineer, product manager, salesperson, doctor, or lawyer building your first startup....
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Prix courant: 8,71$ ou 1 crédit
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The Skill Code
- How to Save Human Ability in an Age of Intelligent Machines
- Auteur(s): Matt Beane
- Narrateur(s): Joe Knezevich
- Durée: 6 h et 48 min
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Think of your most valuable skill, the thing you can reliably do under pressure to deliver results. How did you learn it? Whatever your job–plumber, attorney, teacher, surgeon–decades of research show that you achieved mastery by working with someone who knew more than you did. Formal learning—school and books—gave you conceptual knowledge, but you developed your skill by working with an expert.
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The Skill Code
- How to Save Human Ability in an Age of Intelligent Machines
- Narrateur(s): Joe Knezevich
- Durée: 6 h et 48 min
- Date de publication: 2024-06-11
- Langue: Anglais
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From one of the world’s top researchers on work and technology comes an insightful and surprising guide to protecting your skill in a world filling with AI and robots.
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Prix courant: 31,46$ ou 1 crédit
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Winning Begins at Home
- A Strategy to Win Beyond Work—A Leadership Parable
- Auteur(s): Randy Gravitt
- Narrateur(s): Randy Gravitt
- Durée: 2 h et 4 min
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When you think of success, what comes to mind? Career, public achievements, diplomas, degrees? We work hard to find a job, gain promotions, and develop skills to become a peak performer. We’re continually striving to win at work. But does winning at work mean we have to lose at home? In all our “winning,” are we neglecting what matters most? Unfortunately, too many leaders achieve career success, only to find they have critically damaged their relationships with the people closest to them. Winning Begins at Home will help you change all that.
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Winning Begins at Home
- A Strategy to Win Beyond Work—A Leadership Parable
- Narrateur(s): Randy Gravitt
- Durée: 2 h et 4 min
- Date de publication: 2024-06-11
- Langue: Anglais
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Randy Gravitt’s Winning Begins at Home is a leadership parable that explores what it takes to win where it matters most—at home.
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Prix courant: 16,12$ ou 1 crédit
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Belonging to the Brand
- Why Community Is the Last Great Marketing Strategy
- Auteur(s): Mark Schaefer
- Narrateur(s): Mark Schaefer
- Durée: 5 h et 25 min
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Bestselling author and futurist Mark Schaefer explains why community is a vastly overlooked marketing opportunity for most organizations. He explains how three major trends are colliding in a way that makes brand communities the future of marketing strategy.
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So needed!
- Écrit par jdgem le 2023-01-17
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Belonging to the Brand
- Why Community Is the Last Great Marketing Strategy
- Narrateur(s): Mark Schaefer
- Durée: 5 h et 25 min
- Date de publication: 2023-01-05
- Langue: Anglais
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Bestselling author and futurist Mark Schaefer explains why community is a vastly overlooked marketing opportunity for most organizations....
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Prix courant: 25,00$ ou 1 crédit
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A Book of Five Rings
- The Strategy of Musashi
- Auteur(s): Miyamoto Musashi
- Narrateur(s): Alec Sand
- Durée: 1 h et 39 min
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Legendary 17th century swordsman Miyamoto Musashi’s exposition of sword fighting, strategy and Zen philosophy. Required reading for any martial artist, business person or student of strategy. Includes the one hour Zen inspired soundtrack The Mysterious Sound of Wind in the Bamboo. Performed on authentic Japanese instruments.
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Interesting
- Écrit par Ems le 2020-12-21
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A Book of Five Rings
- The Strategy of Musashi
- Narrateur(s): Alec Sand
- Durée: 1 h et 39 min
- Date de publication: 2011-01-07
- Langue: Anglais
- Legendary 17th century swordsman Miyamoto Musashi’s exposition of sword fighting, strategy and zen philosophy....
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Prix courant: 5,64$ ou 1 crédit
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Connected Strategy
- Building Continuous Customer Relationships for Competitive Advantage
- Auteur(s): Nicolaj Siggelkow, Christian Terwiesch
- Narrateur(s): David Marantz
- Durée: 6 h et 58 min
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In this book, Nicolaj Siggelkow and Christian Terwiesch reveal the emergence of connected strategies as a new source of competitive advantage. With in-depth examples from companies operating in various industries, Connected Strategy identifies the four pathways - respond-to-desire, curated offering, coach behavior, and automatic execution - for turning episodic interactions into continuous relationships. The authors show how each pathway creates a competitive advantage, then guide you through the critical decisions for creating and implementing your own connected strategies.
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Connected Strategy
- Building Continuous Customer Relationships for Competitive Advantage
- Narrateur(s): David Marantz
- Durée: 6 h et 58 min
- Date de publication: 2020-10-20
- Langue: Anglais
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In this book, Nicolaj Siggelkow and Christian Terwiesch reveal the emergence of connected strategies as a new source of competitive advantage....
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Prix courant: 22,26$ ou 1 crédit
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Know What You're For
- A Growth Strategy for Work, an Even Better Strategy for Life
- Auteur(s): Jeff Henderson, John C. Maxwell - foreword
- Narrateur(s): Jeff Henderson
- Durée: 5 h et 45 min
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Know What You're For details an effective growth strategy for businesses and nonprofits by closing the gap between two simple questions: What do you want to be known for? What are you known for? When the two answers match, organizations gain incredible momentum by unleashing the most powerful marketing force there is: lasting word-of-mouth support.
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Know What You're For
- A Growth Strategy for Work, an Even Better Strategy for Life
- Narrateur(s): Jeff Henderson
- Durée: 5 h et 45 min
- Date de publication: 2019-10-01
- Langue: Anglais
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Know What You're For details an effective growth strategy for businesses and nonprofits by closing the gap between two simple questions: What do you want to be known for? What are you known for? When the two answers match, organizations gain incredible momentum....
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Prix courant: 25,63$ ou 1 crédit
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The Sale
- The Number One Strategy to Build Trust and Create Success
- Auteur(s): Jon Gordon, Alex Demczak
- Narrateur(s): Alex Demczak
- Durée: 2 h et 9 min
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In The Sale, bestselling author Jon Gordon and rising star Alex Demczak deliver an invaluable lesson about what matters most in life and work and how to achieve it. The book teaches four lessons about integrity in order to create lasting success.
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The Sale
- The Number One Strategy to Build Trust and Create Success
- Narrateur(s): Alex Demczak
- Durée: 2 h et 9 min
- Date de publication: 2022-05-17
- Langue: Anglais
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In The Sale, bestselling author Jon Gordon and rising star Alex Demczak deliver an invaluable lesson about what matters most in life and work and how to achieve it. The book teaches four lessons about integrity in order to create lasting success....
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Prix courant: 14,47$ ou 1 crédit
Prix réduit: 14,47$ ou 1 crédit
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A Marketer's Guide to Category Design
- How to Escape the "Better" Trap, Dam the Demand, and Launch a Lightning Strike Strategy
- Auteur(s): Category Pirates, Christopher Lochhead, Eddie Yoon, Autres
- Narrateur(s): Jason DeFillippo
- Durée: 4 h et 18 min
- Version intégrale
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A mediocre category designer will beat a world-class marketer every day of the week. The reason is because all marketing sits within a context. "He or she who frames the problem owns the solution." Without this context—without a category—your marketing becomes nothing but screaming, shouting, and pitching customers with deals, discounts, and other short-term tactics in the hopes of landing a sale.
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A Marketer's Guide to Category Design
- How to Escape the "Better" Trap, Dam the Demand, and Launch a Lightning Strike Strategy
- Narrateur(s): Jason DeFillippo
- Durée: 4 h et 18 min
- Date de publication: 2023-05-12
- Langue: Anglais
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A mediocre category designer will beat a world-class marketer every day of the week. The reason is because all marketing sits within a context....
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Prix courant: 18,74$ ou 1 crédit
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ReCulturing
- Design Your Company Culture to Connect with Strategy and Purpose for Lasting Success
- Auteur(s): Melissa Daimler
- Narrateur(s): Tanya Eby
- Durée: 6 h et 17 min
- Version intégrale
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Performance
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It's no secret that culture is the key to attracting and engaging top talent and seizing the competitive edge. But the vast majority of culture efforts fail as quickly as they started. Why? Because leaders are missing the big picture. They're creating and communicating values but failing to ensure the values are tied to the purpose and the strategy of the company while also being integrated into processes, operations, and behaviors.
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ReCulturing
- Design Your Company Culture to Connect with Strategy and Purpose for Lasting Success
- Narrateur(s): Tanya Eby
- Durée: 6 h et 17 min
- Date de publication: 2022-05-10
- Langue: Anglais
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It's no secret that culture is the key to attracting and engaging top talent and seizing the competitive edge. But the vast majority of culture efforts fail as quickly as they started. Why? Because leaders are missing the big picture....
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Prix courant: 22,26$ ou 1 crédit
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Facing Our Futures
- How Foresight, Futures Design and Strategy Creates Prosperity and Growth
- Auteur(s): Nikolas Badminton
- Narrateur(s): Quentin Cooper
- Durée: 7 h et 5 min
- Version intégrale
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Au global
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Performance
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Histoire
Businesses, organizations and society-at-large are all subject to unforeseeable events and incidents that often have a dramatic impact upon prosperity and profit. Due to their unpredictable nature, business leaders and executive teams are unable to prepare for these specific events. But, through innovation, strategizing and an open-minded approach, they can restructure their organization and practices in order to mitigate (or even take advantage of) the impact of such events.
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Deep Thoughts
- Écrit par Chris Fyvie le 2023-12-22
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Facing Our Futures
- How Foresight, Futures Design and Strategy Creates Prosperity and Growth
- Narrateur(s): Quentin Cooper
- Durée: 7 h et 5 min
- Date de publication: 2023-02-16
- Langue: Anglais
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A fascinating insight into how professionals and businesses can develop their foresight and strategy to ensure that they are prepared for an unpredictable future....
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Prix courant: 19,12$ ou 1 crédit
Prix réduit: 19,12$ ou 1 crédit
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