Career Strategy

Facing organizational silos or resistance to change? Stakeholders pulling in different directions? Can’t align, get real buy-in, or jumpstart implementation? The problem is traditional planning no longer guarantees success. Rapid change, uncertainty, new technologies, and a flatter world call for a new approach. The award-winning Strategy-In-Action tells how companies ended the long-standing divorce between planners and implementers.

At some point, every early-stage start-up needs to stop being a secret and start telling people. As your engineering and development work begins to take shape, building fast attention and strong demand become essential—and just buying ads won't be enough. Matthews provides frameworks, examples, and interviews that reinforce the book’s central thesis: Marketing is a discipline, not just an activity. The book offers practical, jargon-free ideas that seamlessly blend marketing fundamentals with the functional realities of fast-paced, growth-focused start-ups.

Every entrepreneur has a story to tell, whether they’re running seven-figure startups or small personal brands. Your story is the most powerful asset you have at your disposal. It can cut through the noise and connect you with your customers. Content marketing is one of the most affordable and powerful digital marketing tools available to tell your story at scale. The Story Engine provides a clear, concise, and actionable strategy to reap the benefits of inbound marketing.

Compete in the digital world with pragmatic strategies for success. Digital Sense provides a complete playbook for organizations seeking a more engaged customer experience strategy. By reorganizing sales and marketing to compete in today's digital-first, omni-channel environment, you gain newfound talent and knowledge from the resources already at hand.

Don’t make the mistake so many other companies make where they just plaster the same material, the same message on every social media platform without thought or finesse. This book will teach you how to master each platform and custom tailor your marketing approach to each platform while still keeping a consistent streamlined branding message.

Strategy decision making and action used to be off limits to all but the select few at the very top of an organization. It was a largely cerebral activity focused on grand long-terms plans made at annual off-site retreats away from the daily challenges of the business. That is no longer the case. The current business environment does not wait for companies to slowly adjust in an annual meeting. The relentless pace of change renders today's long-term future tomorrow's history. Does this mean strategy is no longer useful, or even feasible? No. Good strategists are needed now more than ever.

How did Apple rebound from a decade-long slump? By creating a product, the iPod, that transformed not just the company, but the entire music industry. How did Whole Foods turn itself into a supermarket empire? By challenging the sacred cows of the food business. And how did Dove differentiate its line of beauty products? By creating the concept of "real beauty". In Big Think Strategy, Bernd Schmitt shows you how to "think big" by sourcing and implementing bold ideas that change markets.

B2B decision-makers are more informed and more inundated with choices than ever before. To succeed in this environment, businesses need to break through the noise, engage prospects on their own terms, and add value every step of the way. Leveraging more than 15 years of marketing success with startups and Fortune 500 companies, Getting Started with Demand Generation provides the foundation for marketing and sales leaders to develop a high-performing, revenue-focused program that fills the marketing funnel and drives qualified sales opportunities.

In today's volatile economic environment, filled with uncertainty and sudden change, the forces pushing you to stay focused on the core business are extremely powerful. Profiting from the core is crucial, but the danger is that overfocusing on the core can blind companies. Scanning the horizon for new markets and new products can also be tempting, but risky. Fixating too much on either strategy can cause you to miss the substantial opportunities for growth that are often hidden in plain sight, at the edge of the core business.

Your strategy has seven seconds to captivate its audience, so how are you going to present it? A big wordy document? A lengthy address? Slides full of bullet points? The best way to engage and involve people is through pictures. Strategy Builder tells you how to creatively combine the best strategy frameworks to orient and animate strategy discussion and development in your team. This interactive guide uses real world examples and gives practical tips.

Do you want to know how I sold over 100,000 books with no fancy marketing team, no literary agent, no pre-existing list of customers, and zero industry connections? Are you ready to discover how I hit number one best-seller in multiple categories and garnered thousands of five-star ratings and reviews…using a systematic (and honest) approach that can be replicated by any nonfiction author willing to follow the very simple steps? Well, I’m about to tell you.

This audiobook outlines how you might use Lean to do more with less within your recruitment process. This audiobook is used to remind ourselves again that the core idea of Lean is to maximize customer value while minimizing waste.

From the New York Times best-selling author of Reverse Innovation, Vijay Govindarajan, comes a new, comprehensive playbook for developing your corporate strategy for the future.

It takes time to become a leader. While some people appear to be born leaders, the ability to lead is actually a collection of skills, nearly all of which can be learned and improved upon. Based on his New York Times best seller, The 21 Irrefutable Laws of Leadership, Dr. John C. Maxwell presents a daily plan to help you grow as a leader in your personal, professional, and spiritual life.

I can tell you that there are a plethora of strategy books out there. However, you’ll find many of them arcane, academic, and even confusing. Most were written a long time ago and use out-of-date examples from well before the tech age. Many are no longer relevant. For the past five years, I’ve been obsessed by the idea of creating a strategy operating system, and I’ve spent the past 12 months figuring out how to design one.

In today’s world of rapid, disruptive change, strategy can’t be separate from execution - it has to emerge from execution. You have to continually adjust your strategy to fit new realities. But if your organization isn’t set up to be fast on its feet, you could easily go the way of Blockbuster or Borders. Laura Stack shows you how to quickly drive strategic initiatives and get great results from your team. Stack will equip you with the knowledge, skills, and inspiration to help you hit the ground running!

Execution Excellence is the practitioner's guide to real-world implementation. Designed by a Balanced Scorecard (BSC) thought leader with 30 years of experience, this guide gives you a hands-on framework for putting the BSC methodology into action. Clear, and concise, this audiobook skips the theoretical exposition to get right to the point - how can companies use BSC to effectively deploy strategy and drive individual and enterprise performance? You'll find the answers here.

The word cryptocurrency is virtually on everyone’s lips, but not everyone is making money. Learn the necessary strategies to invest in cryptocurrencies. The crypto market is a whole new way of investing. You can make a minimal investment today only to find out that the valued has increased 100%. It is an auspicious way to invest. However, be careful, as the market is very volatile. It can also reduce value in a moment; hence, it is necessary to give your whole attention to monitoring the trade and having the correct strategy before and during investment.

A quick-and-easy guide to core business and career concepts - no MBA required. The ability to negotiate a deal. Confidence to oversee staff. Complete, accurate monitoring of expenses. In today's business world, these are must-have skills. But all too often, comprehensive business books turn the important details of best practices into tedious listening that would put even a CEO to sleep. From hiring and firing to strategizing and calculating revenues, Negotiating 101 is an easy-to-understand road map of today's complex business world.

In Secrets of the Great Rainmakers you'll learn how to outsmart the competition and set yourself apart from the pack. In over 50 interviews with industry leaders from a wide variety of fields, best-selling author Jeffrey J. Fox will share the proven techniques and hard-won wisdom that have helped great rainmakers get ahead, along with his trademark brand of counterintuitive insight and commentary that have made his books so popular.