Career Strategy

Not sure what to post on social media? Struggling to come up with fresh content ideas? This audiobook can help! Turning social likes into real cash takes time, consistency, and laser-focused strategy. But finely tuned tactics are only half the battle. The other half? Creating content that your audience will absolutely love.

The real-world, battle-tested concepts in this book focus heavily on influencing your buyer’s psyche (i.e. their “operating system”) so that you enjoy: Faster conversion of prospects.

Rainer Maria Morita is proud to reveal, for the first time, the breakthrough interview methodology - Peak Performance Interviewing for Executives. The goal is to win C-suite job interviews at the $200K-$1 Million level. Worldwide it has gained great popularity among thousands of job seekers who owe their career advancement and job interview success to this technique. Bestseller author Rainer Morita distilled the essence of what drives ultimate job interview success in this short book with one goal in mind - help you be # 1 in interviews and get you the job offer.

Fred Joyal, the expert in dental consumer marketing, reveals how every single thing you say and do in your practice communicates a message to your patients. Everything is Marketing takes you step by step through your business, showing how little changes can have a big impact. Want to attract new patients? Convert more calls into appointments? Increase your case acceptance? Marketing can make it happen.

Due to its raw storytelling style, compelling content, and fast pace, Explosive Growth is a one-of-a-kind business book that transcends the narrow entrepreneurial audience to also appeal to listeners and business students looking to learn about startup life and entrepreneurship. It holds nothing back while detailing the highest highs and lowest lows of what it's really like to run a startup.

In Game Changer, Jean-Manuel Izaret and Arnab Sinha simplify and clarify pricing strategy by integrating its many frameworks and concepts into seven distinct pricing games, each with its own proven tools, rules, forces, and structures. To help you pick the right game and play it well, Izaret and Sinha have developed the Strategic Pricing Hexagon, a tool refined through years of testing, iteration, and adaptation. The Hexagon is your portal to a business world where stronger growth and better financial performance come from a set of strategic pricing decisions.

The seminal book Blue Ocean Strategy has sold over four million copies globally and is in print in forty-six languages. But much of W. Chan Kim and Renee Mauborgne's work on creating new market spaces was originally published in the pages of Harvard Business Review. This book brings the best of those articles together all in one place.

A mediocre category designer will beat a world-class marketer every day of the week. The reason is because all marketing sits within a context. "He or she who frames the problem owns the solution." Without this context—without a category—your marketing becomes nothing but screaming, shouting, and pitching customers with deals, discounts, and other short-term tactics in the hopes of landing a sale.

To ascend the social hierarchies and achieve great power, you need to optimize and strategize rather than slogging and "working hard" every day of your life. This is counterproductive since it does not guarantee any beneficial results in the end. "Nobody can succeed by following rules in the first place. Rules were made by those the elites and those who have power to prevent the average masses below them and prevent them from succeed and gain power." Therefore, in order to do so and to make it among the top, you have to be ruthless and employ any tactic you know.

In today's tumultuous business environment, managers want guidance in the form of a timely theme, a unique and memorable metaphor, and outside-the-box thinking. That's precisely what Corporate Canaries delivers. The book features five core chapters revealing five common business hazards, and each lesson is accompanied by a story based on the author's grandfather's work in the coal industry, as well as an applicable "canary warning" for each theme.

Every year, about a quarter of a million veterans leave the military - most of whom are grossly unprepared for the transition. These service members have developed incredible leadership, problem-solving, and practical skills that are underutilized once they reach the civilian world, a detriment to both themselves and society. Mission Transition guides military personnel through the entire process of making a successful move into civilian professional life.

Elevate your digital presence and master the art of online branding with the "Digital Branding Power Pack, 2 in 1 Bundle: Social Media Marketing Strategy for Business and Instagram Playbook." This essential audiobook bundle is designed to guide you through the complexities of digital marketing and social media to help you create a powerful and recognizable brand online.

Data analytics offer an incredible opportunity to predict the future, engage with new technological advancements, and gain valuable insights about your business. But unless you're staying on top of the cutting edge of analytics, your company is wasting that potential-and your competitors will be gaining speed while you fall behind. These articles by experts and consultants will help you understand today's essential thinking about what data analytics are capable of and how to adopt their use in your organization.

Informed by meticulous research, field experience, and classroom-tested strategies, Dealmaking offers essential insights for anyone involved in buying or selling everything from cars to corporations. Leading business scholar Guhan Subramanian provides a lively tour of both negotiation and auction theory, then takes an in-depth look at his own hybrid theory, outlining three specific strategies listeners can use in complex dealmaking situations.

In Strategic, New York Times and Wall Street Journal bestselling author Rich Horwath delivers an incisive roadmap to help leaders at all levels think, plan, and act strategically to navigate every business challenge they face. The book offers business leaders a proven framework—the Strategic Fitness System—containing dozens of tools, techniques, and checklists to confidently master every area of the business, from designing market-winning strategies to shaping the organization's culture.

With the onslaught of cloud solutions, consumerization of technology, and increasingly tech-savvy business people, it's time for a manifesto for leaders who recognize - and are nervous about - the demands of the digital age. Whether you're an executive, department head, or IT manager, The New IT provides an action-ready blueprint for building and strengthening the role of IT in your company - and prescribing IT's future.

This is legendary 17th century swordsman Miyamoto Musashi’s exposition of sword fighting, strategy, and Zen philosophy. Required listening for any martial artist, business person, or student of strategy, this audiobook includes the one hour Zen inspired soundtrack, The Mysterious Sound of Wind in the Bamboo, performed on authentic Japanese instruments.

When you think of success, what comes to mind? Career, public achievements, diplomas, degrees? We work hard to find a job, gain promotions, and develop skills to become a peak performer. We’re continually striving to win at work. But does winning at work mean we have to lose at home? In all our “winning,” are we neglecting what matters most? Unfortunately, too many leaders achieve career success, only to find they have critically damaged their relationships with the people closest to them. Winning Begins at Home will help you change all that.

Like it or not, how you present yourself plays an important role in your career success. But what if you are ready to upgrade your image to support your career ambitions, but feel stuck in a rut, or don’t even know where to start? In Look Like the Leader You Are, workwear stylist Lizzie Edwards enables you to create an effortless and stylish work wardrobe that works by sharing her proven seven Rs process.

Struggling with an ingrained negative attitude? There's real hope for you! You can change and become a winner. You can develop the attitude of mind which brings peace, courage, and success.