Career Strategy
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The Consumer's Journey to Purchasing Funeral Services
- A Marketing Roadmap for Growing Market Share and Revenue
- Auteur(s): Bill Johnston
- Narrateur(s): Bill A Johnston
- Durée: 3 h et 37 min
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In "The Consumer's Journey to Purchasing Funeral Services: A Marketing Roadmap for Growing Market Share and Revenue," Bill A Johnston, a leading expert on Facebook ads for the funeral home industry, reveals the strategic marketing insights you need to become the market leader in your area. This comprehensive guide takes you through the consumer's journey from initial awareness to becoming a loyal, retained customer.
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The Consumer's Journey to Purchasing Funeral Services
- A Marketing Roadmap for Growing Market Share and Revenue
- Narrateur(s): Bill A Johnston
- Durée: 3 h et 37 min
- Date de publication: 2024-08-19
- Langue: Anglais
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Why does a family in need choose one funeral home over another? Trust and reputation are crucial, but they don't happen overnight. They are cultivated through time, consistent effort, and strategic marketing.
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Prix courant: 18,74$ ou 1 crédit
Prix réduit: 18,74$ ou 1 crédit
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HBR Guide to Managing Strategic Initiatives
- HBR Guide Series
- Auteur(s): Harvard Business Review
- Narrateur(s): Randye Kaye, Jonathan Yen
- Durée: 5 h et 24 min
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Strategic initiatives are where the rubber meets the road when it comes to putting strategy into action, and leading a critical initiative may be the key to propelling your career forward. Yet managing a cross-functional team on a high-profile project can present a multitude of challenges and risks, causing even the most experienced manager to struggle.
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HBR Guide to Managing Strategic Initiatives
- HBR Guide Series
- Narrateur(s): Randye Kaye, Jonathan Yen
- Série: HBR Guide Series
- Durée: 5 h et 24 min
- Date de publication: 2020-02-25
- Langue: Anglais
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Strategic initiatives are where the rubber meets the road when it comes to putting strategy into action, and leading a critical initiative may be the key to propelling your career forward....
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Prix courant: 17,81$ ou 1 crédit
Prix réduit: 17,81$ ou 1 crédit
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The Art of War
- Auteur(s): Sun Tzu
- Narrateur(s): Paul Stefano
- Durée: 1 h et 11 min
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The Art of War will teach you to conquer your opponents and gain a loyal following. It is one of the oldest books on military strategy in the world. It is the first and one of the most successful works on strategy and has had a huge influence on Eastern and Western military thinking, business tactics, and beyond. Sun Tzu was the first to recognize the importance of positioning in strategy and that position is affected both by objective conditions in the physical environment and the subjective opinions of competitive actors in that environment.
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The Art of War
- Narrateur(s): Paul Stefano
- Durée: 1 h et 11 min
- Date de publication: 2023-08-14
- Langue: Anglais
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The Art of War will teach you to conquer your opponents and gain a loyal following. It is one of the oldest books on military strategy in the world....
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Prix courant: 1,43$ ou 1 crédit
Prix réduit: 1,43$ ou 1 crédit
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Entrepreneur's Guide to Consumer Packaged Goods
- The Winning Growth Strategy for a Food & Beverage CPG Startup
- Auteur(s): Kyle Huffstetler
- Narrateur(s): Commodore James
- Durée: 1 h et 34 min
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Entrepreneur’s Guide to Consumer Packaged Goods: The Winning Growth Strategy for a Food & Beverage CPG Startup is a high-level resource for getting started in the consumer packaged goods (CPG) industry. The book analyzes the strategies needed to scale and grow a CPG business. It covers the strategic blunders to avoid and all other relevant topics needed to launch a CPG company.
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Entrepreneur's Guide to Consumer Packaged Goods
- The Winning Growth Strategy for a Food & Beverage CPG Startup
- Narrateur(s): Commodore James
- Durée: 1 h et 34 min
- Date de publication: 2020-11-17
- Langue: Anglais
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Entrepreneur’s Guide to Consumer Packaged Goods: The Winning Growth Strategy for a Food & Beverage CPG Startup is a high-level resource for getting started in the consumer packaged goods (CPG) industry....
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Prix courant: 8,71$ ou 1 crédit
Prix réduit: 8,71$ ou 1 crédit
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Belonging to the Brand
- Why Community Is the Last Great Marketing Strategy
- Auteur(s): Mark Schaefer
- Narrateur(s): Mark Schaefer
- Durée: 5 h et 25 min
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Bestselling author and futurist Mark Schaefer explains why community is a vastly overlooked marketing opportunity for most organizations. He explains how three major trends are colliding in a way that makes brand communities the future of marketing strategy.
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So needed!
- Écrit par jdgem le 2023-01-17
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Belonging to the Brand
- Why Community Is the Last Great Marketing Strategy
- Narrateur(s): Mark Schaefer
- Durée: 5 h et 25 min
- Date de publication: 2023-01-05
- Langue: Anglais
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Bestselling author and futurist Mark Schaefer explains why community is a vastly overlooked marketing opportunity for most organizations....
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Prix courant: 25,00$ ou 1 crédit
Prix réduit: 25,00$ ou 1 crédit
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Chanakya and the Art of War
- Auteur(s): Radhakrishnan Pillai
- Narrateur(s): Abhishek Sharma
- Durée: 5 h et 11 min
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Each and every one of us wants to become successful. We aim to fight and win in businesses, careers, relationships, and, ultimately, in life. However, most of us fail to reach our full potential because of various speed breakers. Chanakya and the Art of War draws upon lessons from the great teacher, philosopher, and strategist of Chanakya's masterpiece, Arthashastra, which can help us overcome those speed breakers to become innovative and influential and realize our true potential.
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Chanakya and the Art of War
- Narrateur(s): Abhishek Sharma
- Durée: 5 h et 11 min
- Date de publication: 2021-03-13
- Langue: Anglais
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Chanakya and the Art of War draws upon lessons from the great teacher, philosopher, and strategist of Chanakya's masterpiece, Arthashastra, which can help us overcome those speed breakers to become innovative and influential and realize our true potential....
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Prix courant: 20,40$ ou 1 crédit
Prix réduit: 20,40$ ou 1 crédit
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Explosive Growth: A Few Things I Learned While Growing to 100 Million Users and Losing $78 Million
- Ultimate Startup Playbook in Entrepreneurship, Business Strategy, Online Marketing, Leadership & PR
- Auteur(s): Cliff Lerner
- Narrateur(s): Daniel Greenberg
- Durée: 5 h et 28 min
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Due to its raw storytelling style, compelling content, and fast pace, Explosive Growth is a one-of-a-kind business book that transcends the narrow entrepreneurial audience to also appeal to listeners and business students looking to learn about startup life and entrepreneurship. It holds nothing back while detailing the highest highs and lowest lows of what it's really like to run a startup.
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A ghostwritten puff piece
- Écrit par Nikolai Vassev le 2022-02-22
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Explosive Growth: A Few Things I Learned While Growing to 100 Million Users and Losing $78 Million
- Ultimate Startup Playbook in Entrepreneurship, Business Strategy, Online Marketing, Leadership & PR
- Narrateur(s): Daniel Greenberg
- Durée: 5 h et 28 min
- Date de publication: 2018-04-09
- Langue: Anglais
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Explosive Growth is a compelling and inspiring narrative gives entrepreneurs a rare behind-the-scenes look inside a fast-growing startup that created the first online dating app and grew to 100 million users....
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Prix courant: 25,00$ ou 1 crédit
Prix réduit: 25,00$ ou 1 crédit
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Influencer Marketing Strategy
- How to Create Successful Influencer Marketing
- Auteur(s): Gordon Glenister
- Narrateur(s): Neil Whiteside
- Durée: 5 h et 13 min
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Influencer marketing can no longer be ignored. Whether it's broad scale celebrity endorsement, or micro-influencers with niche, highly targeted followings, influencer marketing has become a natural extension of content marketing. However, while the opportunities are vast, the very nature of influencer marketing means that a brand must relinquish control of their marketing message to allow the influencer to communicate in their natural style.
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Influencer Marketing Strategy
- How to Create Successful Influencer Marketing
- Narrateur(s): Neil Whiteside
- Durée: 5 h et 13 min
- Date de publication: 2023-02-27
- Langue: Anglais
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Influencer marketing can no longer be ignored. Whether it's broad scale celebrity endorsement, or micro-influencers with niche, highly targeted followings, influencer marketing has become a natural extension of content marketing....
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Prix courant: 25,00$ ou 1 crédit
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Hannibal and Me
- What History’s Greatest Military Strategist Can Teach Us About Success and Failure
- Auteur(s): Andreas Kluth
- Narrateur(s): Sean Runnette
- Durée: 12 h et 1 min
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The lives of Hannibal and his Roman enemies are the stuff of legend. But these classic stories contain truths with relevance today: The seeds of our successes lie in our failures, and within our successes are the kernels of our failure. Knowing how to recognize these paradoxes will help us to be more effective at work, at school, at home, and with others. A big new idea book that springs from ancient history, Hannibal and Me explores these exciting ideas by analyzing the experiences of Hannibal and others who made their mark on history.
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Amazing read. Great learning.
- Écrit par Ashutosh Singh le 2018-09-19
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Hannibal and Me
- What History’s Greatest Military Strategist Can Teach Us About Success and Failure
- Narrateur(s): Sean Runnette
- Durée: 12 h et 1 min
- Date de publication: 2012-01-10
- Langue: Anglais
- A new way to understand success and failure, seen through life of Hannibal, one of history's greatest generals....
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Prix courant: 22,82$ ou 1 crédit
Prix réduit: 22,82$ ou 1 crédit
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Email Copy That Sells
- Build a Better Email Marketing Strategy and Connect with More Customers
- Auteur(s): John Hawkins
- Narrateur(s): Sarah McEnerney
- Durée: 32 min
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Research shows that checking email inboxes is one of the most common activities that we do online, even today. Email was, and still is, one of the most popular means of personalized conversation tools on the internet. Today with social media making waves, everything is watched, read and talked about. Hence, the significance of email to deliver a personal message becomes much more powerful. The reach and power of the email was never doubted, even with social media making such a huge impact.
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Email Copy That Sells
- Build a Better Email Marketing Strategy and Connect with More Customers
- Narrateur(s): Sarah McEnerney
- Durée: 32 min
- Date de publication: 2019-03-11
- Langue: Anglais
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Research shows that checking email inboxes is one of the most common activities that we do online, even today. Email was, and still is, one of the most popular means of personalized conversation tools on the internet....
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Prix courant: 4,95$ ou 1 crédit
Prix réduit: 4,95$ ou 1 crédit
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The Bezos Blueprint
- Communication Secrets of the World's Greatest Salesman
- Auteur(s): Carmine Gallo
- Narrateur(s): Carmine Gallo
- Durée: 9 h et 39 min
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Jeff Bezos is a dreamer who turned a bold idea into the world’s most influential company, a brand that likely touches your life every day. As a student of leadership and communication, he learned to elevate the way Amazonians write, collaborate, innovate, pitch, and present. He created a scalable model that grew from a small team in a Seattle garage to one of the world’s largest employers. The Bezos Blueprint by Carmine Gallo reveals the communication strategies that Jeff Bezos pioneered to fuel Amazon’s astonishing growth.
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The Bezos Blueprint
- Communication Secrets of the World's Greatest Salesman
- Narrateur(s): Carmine Gallo
- Durée: 9 h et 39 min
- Date de publication: 2022-11-15
- Langue: Anglais
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The Bezos Blueprint reveals the communication strategies that Jeff Bezos pioneered to fuel Amazon’s astonishing growth. As one of the most innovative and visionary entrepreneurs of our time, Bezos reimagined the way leaders write, speak, and motivate teams and customers....
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Prix courant: 26,21$ ou 1 crédit
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First Man In
- Leading from the Front
- Auteur(s): Ant Middleton
- Narrateur(s): Ant Middleton
- Durée: 6 h et 59 min
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No one is born a leader. But through sheer determination and by confronting life’s challenges, Ant Middleton has come to know the meaning of true leadership. In First Man In, he shares the core lessons he’s learned over the course of his fascinating, exhilarating life. Special forces training is no walk in the park. The rules are strict, and they make sure you learn the hard way, pushing you beyond the limits of what is physically possible. There is no mercy. Even when you are bleeding and broken, to admit defeat is failure.
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A must have audiobook!
- Écrit par CL Parsons le 2023-01-09
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First Man In
- Leading from the Front
- Narrateur(s): Ant Middleton
- Durée: 6 h et 59 min
- Date de publication: 2018-07-12
- Langue: Anglais
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No one is born a leader. But through sheer determination and by confronting life’s challenges, Ant Middleton has come to know the meaning of true leadership....
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Prix courant: 23,21$ ou 1 crédit
Prix réduit: 23,21$ ou 1 crédit
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Edge Strategy
- A New Mindset for Profitable Growth
- Auteur(s): Alan Lewis, Dan McKone
- Narrateur(s): Chris Sorensen
- Durée: 6 h et 56 min
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In today's volatile economic environment, filled with uncertainty and sudden change, the forces pushing you to stay focused on the core business are extremely powerful. Profiting from the core is crucial, but the danger is that overfocusing on the core can blind companies. Scanning the horizon for new markets and new products can also be tempting, but risky. Fixating too much on either strategy can cause you to miss the substantial opportunities for growth that are often hidden in plain sight, at the edge of the core business.
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Edge Strategy
- A New Mindset for Profitable Growth
- Narrateur(s): Chris Sorensen
- Durée: 6 h et 56 min
- Date de publication: 2017-07-11
- Langue: Anglais
- In today's volatile economic environment, filled with uncertainty and sudden change, the forces pushing you to stay focused on the core business are extremely powerful....
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Prix courant: 22,26$ ou 1 crédit
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Opening Strategy
- Professional Strategists and Practice Change, 1960 to Today
- Auteur(s): Richard Whittington
- Narrateur(s): Matthew Lloyd Davies
- Durée: 12 h et 56 min
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Informed by interviews with corporate strategists at leading companies around the world, eminent consultants at firms such as Bain, the Boston Consulting Group, and McKinsey & Co., and the internal archives of strategic innovators such as General Electric and Shell, this book provides vivid insights into the trials and tribulations of practice innovation in strategy, and stresses the hard work of the little recognized and sometimes eccentric innovators within the profession.
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Opening Strategy
- Professional Strategists and Practice Change, 1960 to Today
- Narrateur(s): Matthew Lloyd Davies
- Durée: 12 h et 56 min
- Date de publication: 2019-05-21
- Langue: Anglais
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Opening Strategy recounts the origins and development of strategy as a profession from the middle of the last century to the present day. It focuses on how strategic planning superseded long-range planning, and the more recent rise of strategic management and open strategy....
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Prix courant: 27,83$ ou 1 crédit
Prix réduit: 27,83$ ou 1 crédit
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Building Strategic Organizations: The First Five Tools of Strategy and Strategic Planning
- Clarion Toolbox Series
- Auteur(s): Rick Mann PhD
- Narrateur(s): Rick Mann
- Durée: 2 h et 22 min
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Every leader and team can use Building Strategic Organizations to deepen their understanding of essential strategy topics. You can also use these five tools to quickly develop a robust strategic plan that aligns your on-the-ground work with your strategy, priorities, and vision. Build the strategic capacity and employee engagement of your entire workforce by making sure they know why they come to work, what is most important, and what progress is being made.
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Building Strategic Organizations: The First Five Tools of Strategy and Strategic Planning
- Clarion Toolbox Series
- Narrateur(s): Rick Mann
- Durée: 2 h et 22 min
- Date de publication: 2020-06-16
- Langue: Anglais
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Every leader and team can use Building Strategic Organizations to deepen their understanding of essential strategy topics. You can also use these five tools to quickly develop a robust strategic plan that aligns your on-the-ground work with your strategy, priorities, and vision....
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Prix courant: 8,71$ ou 1 crédit
Prix réduit: 8,71$ ou 1 crédit
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Leadership
- The Warrior's Art
- Auteur(s): Christopher D. Kolenda
- Narrateur(s): Corey Snow
- Durée: 12 h et 33 min
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This bold, wide-ranging collection brings together some of the most noted military minds, past and present, to examine the crucial role of leadership in combat. Written while Christopher Kolenda was a faculty member in the history department at West Point, it covers both classic and modern concepts of leadership and uses case studies from Alexander the Great through World War II to illustrate principles of leadership in concrete historical contexts.
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Leadership
- The Warrior's Art
- Narrateur(s): Corey Snow
- Durée: 12 h et 33 min
- Date de publication: 2014-04-23
- Langue: Anglais
- This bold, wide-ranging collection brings together some of the most noted military minds, past and present, to examine the crucial role of leadership in combat....
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Prix courant: 24,49$ ou 1 crédit
Prix réduit: 24,49$ ou 1 crédit
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The Marvel Studios Story
- How a Failing Comic Book Publisher Became a Hollywood Superhero
- Auteur(s): Charlie Wetzel, Stephanie Wetzel
- Narrateur(s): Mark Smeby
- Durée: 3 h et 3 min
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What can you learn from the world’s most successful companies? The Marvel Studios Story will help you understand and adopt the competitive strategies, workplace culture, and daily business practices that enabled a struggling comic book publisher to parlay the power of myth and storytelling to become one of history’s most successful movie studios.
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The Marvel Studios Story
- How a Failing Comic Book Publisher Became a Hollywood Superhero
- Narrateur(s): Mark Smeby
- Série: The Business Storybook Series
- Durée: 3 h et 3 min
- Date de publication: 2020-05-26
- Langue: Anglais
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The Marvel Studios Story will help you understand and adopt the competitive strategies, workplace culture, and daily business practices that enabled a comic book publisher to parlay the power of myth and storytelling to become one of history’s most successful movie studios....
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Prix courant: 19,80$ ou 1 crédit
Prix réduit: 19,80$ ou 1 crédit
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The Engaged Leader
- A Strategy for Digital Leadership
- Auteur(s): Charlene Li
- Narrateur(s): Sean Pratt
- Durée: 2 h et 43 min
- Version intégrale
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The Engaged Leader addresses why leaders need to master a new way of developing relationships, which begins by stepping out of traditional hierarchies; how to listen at scale, share to shape, and engage to transform; the art of making this transformative mind shift; and the science of applying the right tools to meet your strategic goals. This transformation is not optional. Those who choose not to make this change will be abandoned for those who inspire people to follow them.
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The Engaged Leader
- A Strategy for Digital Leadership
- Narrateur(s): Sean Pratt
- Durée: 2 h et 43 min
- Date de publication: 2015-03-27
- Langue: Anglais
- NYT and WSJ best-selling author Charlene Li guides business leaders deeper than ever before into the uncomfortable and ever-changing terrain of the digital era....
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Prix courant: 13,00$ ou 1 crédit
Prix réduit: 13,00$ ou 1 crédit
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The Winning Link
- A Proven Process to Define, Align, and Execute Strategy at Every Level
- Auteur(s): Billy Ray Taylor
- Narrateur(s): Scott R. Pollak
- Durée: 4 h et 5 min
- Version intégrale
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You have a great product. You have top-notch talent. You have a process that’s been carefully mapped out. So, what’s missing? Executive, speaker, and leadership authority Billy Ray Taylor points to a lack of clarity on strategy that makes it impossible for your employees to understand how their activities fit within the company’s overall vision and to take true ownership of their careers. In this groundbreaking guide, Taylor reveals how his proprietary LinkedX Process can help your organization cultivate extreme ownership at every level, from top management to front-line employees.
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The Winning Link
- A Proven Process to Define, Align, and Execute Strategy at Every Level
- Narrateur(s): Scott R. Pollak
- Durée: 4 h et 5 min
- Date de publication: 2024-07-24
- Langue: Anglais
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Billy Ray Taylor reveals how his proprietary LinkedX Process can help your organization cultivate extreme ownership at every level, from top management to front-line employees.
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Prix courant: 21,00$ ou 1 crédit
Prix réduit: 21,00$ ou 1 crédit
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The Habit of Excellence
- Why British Army Leadership Works
- Auteur(s): Lt. Col Langley Sharp
- Narrateur(s): Lt. Col Langley Sharp
- Durée: 9 h et 10 min
- Version intégrale
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Au global
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Performance
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Histoire
Army leadership is a sophisticated endeavour that has kept pace with societal change and the challenges of the modern world. In the military, exceptional leadership is crucial every day. Drawing on the latest research in military history, sociology, psychology and behavioural science and with compelling illustration from British Army operations across the centuries, Lt Col Langley Sharp MBE goes beyond the latest leadership fads to distil into one peerlessly authoritative work the essence of leading and leadership from one of the world's most revered institutions.
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The Habit of Excellence
- Why British Army Leadership Works
- Narrateur(s): Lt. Col Langley Sharp
- Durée: 9 h et 10 min
- Date de publication: 2021-10-07
- Langue: Anglais
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Lt Col Langley Sharp MBE goes beyond the latest leadership fads to distil into one peerlessly authoritative work the essence of leading and leadership from one of the world's most revered institutions....
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Prix courant: 19,06$ ou 1 crédit
Prix réduit: 19,06$ ou 1 crédit
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