Career Strategy

Marketing at its heart is starting a conversation with someone who could be an ideal customer. Today, there is no faster, easier, or more powerful way than to be the featured guest expert on the podcast your prospects are already listening to. Podcast Guest Profits gives you the step-by-step system that has been proven to convert 25 times better than blogs. You'll learn the strategy others have used to go from obscure to acclaimed. Using just a microphone, an internet connection, and the information in this book, you will be able to speak to millions of ideal prospects.

There are a lot of right leadership strategies and techniques our leaders have been using throughout history. In Leadership Strategies and Tactics Guidebook for Leaders, you will uncover the secrets to exceptional leadership. The books are designed to get you thinking about your own leadership style and what you need to do to enhance your leadership.

Moments of Impact is an audiobook on a mission: to eradicate time-sucking, energy-depleting workshops and meetings. In our fast-changing world, organizations have important challenges and opportunities to address - and no time to waste. Moments of Impact delivers the single most useful resource for managers and leaders who need better strategic conversation - now - to shape the future of their organizations.

What can you learn from the world’s most successful companies? The Marvel Studios Story will help you understand and adopt the competitive strategies, workplace culture, and daily business practices that enabled a struggling comic book publisher to parlay the power of myth and storytelling to become one of history’s most successful movie studios.

The most common complaint Bill Stinnett hears from his corporate clients is that would-be vendors and suppliers "just don't understand our business" In Think Like Your Customer, Stinnett explains why the key to landing corporate customers is to learn to think about the things executives and business owners think about and understand how they make complex buying decisions.

In an era of digital transformation, disruptive innovation, transient competitive advantage, and industry convergence, mergers and acquisitions have become more complex than ever. Winning at the Acquisition Game presents the best materials, insights, and tools which comprise the comprehensive, cross-disciplinary Mergers and Acquisitions course taught in the MBA and Executive MBA programs at the Saïd Business School, University of Oxford.

Mohan Subramaniam explains how firms can leverage both their traditional strengths and the modern-day power of data and digital ecosystems to forge a new competitive strategy.

Are you a trader who has already mastered trading platform techniques yet is not profiting in trading business? Well, this might mean that there is something you are missing, something your approaches don’t cover. This audiobook focuses mainly on how psychology is related to norms of trading. As trading gained popularity and became easily approachable, the expertise, trading tools, and trading platforms became advanced too. Today, there exists a long list of technical supports and functional resources available on the internet.

On April 10, 1966, a crowd of 10,000 farm workers and supporters gathered at the California state capitol to celebrate victory in one of the most significant strikes in American history - one that made Cesar Chavez famous as leader of the National Farm Workers Association (NFWA), which later became the United Farm Workers (UFW). Marshall Ganz tells the story of the UFW's ground-breaking victory, drawing out larger lessons from this dramatic tale.

Balanced scorecards and operational dashboards measure organizational performance, and Microsoft Excel is the tool used worldwide to create these scorecards and dashboards. This book covers time-proven step-by-step processes on how to guide executive teams and managers in creating scorecards and dashboards. It then teaches Excel developers how to create those scorecards and dashboards. This is the only book that converts theory into practice.

People Strategy: How to Invest in People and Make Culture Your Competitive Advantage provides listeners with a powerful framework in which to develop high-performing teams, increase employee motivation, and use data to build an inviting and effective company culture. Author Jack Altman, cofounder and CEO of Lattice, an award-winning HR and performance management platform, shows you how to: establish the values that will form the bedrock of your organization; develop feedback processes that help employees feel heard, supported, and equipped to succeed; and more.

A mediocre category designer will beat a world-class marketer every day of the week. The reason is because all marketing sits within a context. "He or she who frames the problem owns the solution." Without this context—without a category—your marketing becomes nothing but screaming, shouting, and pitching customers with deals, discounts, and other short-term tactics in the hopes of landing a sale.

Red teaming. It is a practice as old as the Devil's Advocate, the 11th-century Vatican official charged with discrediting candidates for sainthood. Today, red teams - comprised primarily of fearless skeptics and those assuming the role of saboteurs who seek to better understand the interests, intentions, and capabilities of institutions or potential competitors - are used widely in both the public and private sector.

This all-time classic is still perhaps the most prestigious and influential book of strategy in the world, as eagerly studied in Asia by modern politicians and executives as it has been by military leaders since ancient times. As a study of the anatomy of organizations in conflict, The Art of War applies to competition and conflict in general, on every level from the interpersonal to the international. Its aim is invincibility, victory without battle, and unassailable strength through understanding the physics, politics, and psychology of conflict.

We all use strategy in our everyday lives—whether in business, sports, games, pursuing a potential partner, politics, arms races, peace negotiations, or even personal disagreements. This book distills twelve years of research, interviews, and analysis into a comprehensive guide on the essence of strategy. It concisely outlines the most critical elements of strategy and presents over 300 real-world examples of strategic and tactical applications.

Award-winning entrepreneur and journalist Shane Snow reveals the counterintuitive reasons why so many partnerships and groups break down - and why some break through. The best teams are more than the sum of their parts, but why does collaboration so often fail to fulfill this promise? In Dream Teams, Snow takes us on an adventure through history, neuroscience, psychology, and business, exploring what separates groups that simply get by together from those that get better together.

Confronting Reality will change the way you think about and run your business. It is the first book that shows how to connect the big picture of the new era of business with the nitty-gritty of what to do about it.

The original edition of Discipline Without Punishment introduced a positive approach for getting problem employees to meet - and often even exceed - job requirements. The book still delivers on that promise, and in this revised edition, Dick Grote provides new insights, along with sample dialogues, memos, and worksheets.

Becoming the Boss is a brisk, tech-savvy success manual filled with real-world, actionable tips from an expert. Lindsey Pollak defines what Millennial generation leadership is and draws on original research, her own experience, and interviews with young managers and entrepreneurs to share the secrets of what makes them successful leaders - and shows young professionals how to rise in their own careers.

Not all customers are the same, regardless of how they appear on the surface. The most successful companies, from Amazon to Best Buy, understand their best customers are their most valuable asset, and they tailor their acquisition, development, and retention efforts to those customers. In The Customer Centricity Playbook, Wharton School professor Peter Fader and Wharton Interactive's executive director Sarah Toms help you see your customers as individuals rather than a monolith, so you can stop wasting resources by chasing down product sales to each and every consumer.