Career Strategy

In the age of Google, your customers are searching. Will they find you? In today’s searching world, customers turn to online search engines first. Yet many companies simply don’t realize acquiring customers from search engines should be a core business strategy. Instead, they usually focus on narrow goals, such as boosting page rankings. These oversights leave a huge channel for engaging with potential customers largely untapped.

Shift your strategy downstream. Why do your customers buy from you rather than from your competitors? If you think the answer is your superior products, think again. Products are important, of course. For decades, businesses sought competitive advantage almost exclusively in activities related to new product creation. They won by building bigger factories, by finding cheaper raw materials or labor, or by coming up with more efficient ways to move and store inventory - and by inventing exciting new products that competitors could not replicate.

Winners in business aren't the ones who do the most things; the winners are the ones who do the most important things. Be the Best at What Matters Most is about the one essential strategy for those who are or want to be business leaders, entrepreneurs, owners, or managers. Simplify, focus, and win by outperforming all your competition on those things that create real value for the customer. This is about substance, not flash, and the ultimate "wow" factors of high-quality performance, consistency, and relentless improvement.

Not sure what to post on social media? Struggling to come up with fresh content ideas? This audiobook can help! Turning social likes into real cash takes time, consistency, and laser-focused strategy. But finely tuned tactics are only half the battle. The other half? Creating content that your audience will absolutely love.

This book stitches together a complete design journey from beginning to end in a way that you've likely never seen before, guiding listeners (you) step-by-step in a practical way from the initial spark of an idea all the way to scaling it into a better business. Design a Better Business includes a comprehensive set of tools (over 20 total!) and skills that will help you harness opportunity from uncertainty by building the right team(s) and balancing your point of view against new findings from the outside world.

Technobody - maker of wearable technologies - is under attack. Its strategic plan is slowly being killed by the top strategy villains every company faces: bad meetings (Meeting Menace), fire drills (Fire Driller), silos (Silo-Clops), too many priorities (Dr. Yes), and many others. They are members of the Anti-Strategy Squad (A.S.S.), a gang whose mission is to cause mass strategycide and global bankruption. But Technobody, led by its fearless managers and three superheroes - StrategyMan, Innovatara, and Purposeidon - it will summon all of its strategic thinking powers.

It's no secret that culture is the key to attracting and engaging top talent and seizing the competitive edge. But the vast majority of culture efforts fail as quickly as they started. Why? Because leaders are missing the big picture. They're creating and communicating values but failing to ensure the values are tied to the purpose and the strategy of the company while also being integrated into processes, operations, and behaviors.

The real-world, battle-tested concepts in this book focus heavily on influencing your buyer’s psyche (i.e. their “operating system”) so that you enjoy: Faster conversion of prospects.

Rainer Maria Morita is proud to reveal, for the first time, the breakthrough interview methodology - Peak Performance Interviewing for Executives. The goal is to win C-suite job interviews at the $200K-$1 Million level. Worldwide it has gained great popularity among thousands of job seekers who owe their career advancement and job interview success to this technique. Bestseller author Rainer Morita distilled the essence of what drives ultimate job interview success in this short book with one goal in mind - help you be # 1 in interviews and get you the job offer.

Big data - the enormous amount of data that is created as virtually every movement, transaction, and choice we make becomes digitized - is revolutionizing business. Offering real-world insight and explanations, this audiobook provides a roadmap for organizations looking to develop a profitable big data strategy...and reveals why it's not something they can leave to the I.T. department. Think Bigger is an essential resource for anyone who wants to ensure that their company isn't left in the dust.

Every year, about a quarter of a million veterans leave the military - most of whom are grossly unprepared for the transition. These service members have developed incredible leadership, problem-solving, and practical skills that are underutilized once they reach the civilian world, a detriment to both themselves and society. Mission Transition guides military personnel through the entire process of making a successful move into civilian professional life.

In Game Changer, Jean-Manuel Izaret and Arnab Sinha simplify and clarify pricing strategy by integrating its many frameworks and concepts into seven distinct pricing games, each with its own proven tools, rules, forces, and structures. To help you pick the right game and play it well, Izaret and Sinha have developed the Strategic Pricing Hexagon, a tool refined through years of testing, iteration, and adaptation. The Hexagon is your portal to a business world where stronger growth and better financial performance come from a set of strategic pricing decisions.

Numbers make or break you. Ask any bankrupt business or successful startup and they’ll both agree, numbers don’t lie. Unfortunately, most teams focus on too many numbers or the wrong numbers, or maybe no numbers at all! Author Lee Benson knows numbers. He grew his business from three employees to 500 with 15 consecutive years of 20 percent compounded average annual growth. Friends and families asked for his secret. He told them it came down to Your Most Important Number.

In today's tumultuous business environment, managers want guidance in the form of a timely theme, a unique and memorable metaphor, and outside-the-box thinking. That's precisely what Corporate Canaries delivers. The book features five core chapters revealing five common business hazards, and each lesson is accompanied by a story based on the author's grandfather's work in the coal industry, as well as an applicable "canary warning" for each theme.

This ancient philosophy leadership strategy collection twin pack includes the text of both The Art of War by Sun Tsu and Tao Te Ching by Lao Tsu. These ancient Chinese texts on war strategy, leadership and self mastery are a must for any business leader or self improvement seeker. Now both texts together in a handy new volume with the new updated translation and read by NM Few.

Elevate your digital presence and master the art of online branding with the "Digital Branding Power Pack, 2 in 1 Bundle: Social Media Marketing Strategy for Business and Instagram Playbook." This essential audiobook bundle is designed to guide you through the complexities of digital marketing and social media to help you create a powerful and recognizable brand online.

With the onslaught of cloud solutions, consumerization of technology, and increasingly tech-savvy business people, it's time for a manifesto for leaders who recognize - and are nervous about - the demands of the digital age. Whether you're an executive, department head, or IT manager, The New IT provides an action-ready blueprint for building and strengthening the role of IT in your company - and prescribing IT's future.

If you want theory or a bird's-eye view of online/digital marketing, this book is not for you. But if your business provides a service and you want to increase the number of your clients by exploiting the power of the internet, this book will help. Because it sets out the proven, simple five-step strategy I use on a daily basis since 2011. With my strategy, you will have a clear action plan to exploit the power of the internet to increase your client numbers. It is a cost-effective strategy that will, as sure as day follows night, drive new clients to your business.

When you think of success, what comes to mind? Career, public achievements, diplomas, degrees? We work hard to find a job, gain promotions, and develop skills to become a peak performer. We’re continually striving to win at work. But does winning at work mean we have to lose at home? In all our “winning,” are we neglecting what matters most? Unfortunately, too many leaders achieve career success, only to find they have critically damaged their relationships with the people closest to them. Winning Begins at Home will help you change all that.

Great leaders understand that their team is only as strong as its weakest link. And healthy, nurtured relationships are key in making your team operate as a well-oiled machine. In Relationships 101, John Maxwell offers time-tested principles for connecting with people and building positive working relationships within an organization. The unique, pocket-size format puts straightforward, practical information at your fingertips.