Career Strategy

Attitude can make or break you and the people you lead. Good attitudes on a team do not guarantee its success, but bad attitudes guarantee its ruin. So says New York Times best-selling author and leadership expert John C. Maxwell in this highly practical primer, Attitude 101.

There's so much marketing expertise out there but how should people know what to listen to? How to implement it? Or where to start? By covering the fundamentals of marketing, this audiobook will act as a north star for small business owners looking to grow. Like Alice herself, the book is honest, practical, engaging and actionable - no fluff or complication allowed - and will help you build a community, get visible and make sales. It is rooted in theory but with real-life experiences, and will leave you with the clarity and systems to take your business to the next level.

The global coronavirus pandemic has thrown into stark relief how "business as usual" is no longer serving us. The economic, business, and environmental models of the past do not reflect our current realities. And for our economy - for us - to survive, we need nothing less than a seismic shift in the way we do business.

Why are gender equality initiatives not helping all women equally? Why does there continue to be a lack of Black women in senior management and leadership? How can the mindsets and strategies of companies whose approach is to focus on gender first, and only then to look at race, be changed to become more intersectional and inclusive? Closing the Gap serves to contextualize how companies unintentionally position Black women in situations where they cannot thrive or reach their full potential.

The Real Business of Blockchain is one of the first audiobooks on this transformative technology written for business leaders. Authors David Furlonger and Christophe Uzureau - both of Gartner, the world-renowned research and advisory company - will help you: assess how blockchain will impact your business by cutting through the hype and finding the real story; explore the value proposition that blockchain technologies offer; make smart near- and mid-term investments in your blockchain strategy; and position you and your organization in a new competitive landscape in the future.

How did Apple rebound from a decade-long slump? By creating a product, the iPod, that transformed not just the company, but the entire music industry. How did Whole Foods turn itself into a supermarket empire? By challenging the sacred cows of the food business. And how did Dove differentiate its line of beauty products? By creating the concept of "real beauty". In Big Think Strategy, Bernd Schmitt shows you how to "think big" by sourcing and implementing bold ideas that change markets.

Dim Sum Strategy presents a carefully curated selection of proven strategic tools, with insights and anecdotes from three decades working with some of the world’s leading brands at the world’s top agencies. The book is structured to follow the author’s proven Brand Centered Management™ process, with a smattering of different “tools” split into four parts: Discovery, Definition, Direction, and Delivery. Each tool is presented in bite-sized, standalone chunks; you can listen to the book in stepwise fashion or cherry-pick in whatever order you wish—just like a dim sum meal.

The "Step Up, Step Back" approach suggests leaders need to step up and do more than they typically do in the early stages of the change - in specific ways and at specific times; and then step back and do less than they typically do in the later stages of the change - again, in specific ways, at specific times. The result is not only change that sticks, but empowered, motivated managers who can get on with delivering change, without needing ongoing input or cover from leaders.

Linda Kaplan Thaler and Robin Koval have moved to the top of the advertising industry by following a simple but powerful philosophy: it pays to be nice. While so many companies encourage a dog-eat-dog mentality, The Kaplan Thaler Group has succeeded through chocolate and flowers.

Amid the turbulence of a global pandemic, worldwide social justice movements, and accelerated digital transformation, one thing is clear - work will no longer be the same. The Future of Work: The Insights You Need from Harvard Business Review will provide you with today's most essential thinking about creating a work-from-anywhere organization, harnessing AI as part of your team, creating an inclusive culture, and building a purpose-driven organization.

Moments of Impact is an audiobook on a mission: to eradicate time-sucking, energy-depleting workshops and meetings. In our fast-changing world, organizations have important challenges and opportunities to address - and no time to waste. Moments of Impact delivers the single most useful resource for managers and leaders who need better strategic conversation - now - to shape the future of their organizations.

Not all customers are the same, regardless of how they appear on the surface. The most successful companies, from Amazon to Best Buy, understand their best customers are their most valuable asset, and they tailor their acquisition, development, and retention efforts to those customers. In The Customer Centricity Playbook, Wharton School professor Peter Fader and Wharton Interactive's executive director Sarah Toms help you see your customers as individuals rather than a monolith, so you can stop wasting resources by chasing down product sales to each and every consumer.

Every day major headlines tell the story of a new and better American marketplace. Established corporations have begun reevaluating the quality of their products, the ethics of their supply chains, and how they can give back by donating portions of their profits to meaningful causes. Meanwhile millions of entrepreneurs who want a more responsible and compassionate marketplace have launched a new breed of socially focused business models.

Alexander the Great endures as one of the most admired and emulated leaders in world history. In our time, his example of unprecedented and unparalleled success has inspired leaders of business and government, from media mogul Ted Turner (who keeps a bronze bust of Alexander in his office) to Desert Storm commander General Norman Schwarzkopf (who credits Alexander's tactical innovations for his dramatic flanking maneuver against the Iraqi army in the liberation of Kuwait).

Businesses, organizations and society-at-large are all subject to unforeseeable events and incidents that often have a dramatic impact upon prosperity and profit. Due to their unpredictable nature, business leaders and executive teams are unable to prepare for these specific events. But, through innovation, strategizing and an open-minded approach, they can restructure their organization and practices in order to mitigate (or even take advantage of) the impact of such events.

Do you want to start an online business with massive growth potential and little upfront cost in 2024? Look no further! Print-on-demand business model is a top choice! Imagine starting a global e-commerce business with minimal investment yet unlimited potential. No huge upfront costs, no inventory dramas, and no overstock nightmares! Gone are the days of needing to create an intricate supply chain, handle the production of your merchandise, or even worry about shipping your products out.

Are you just getting started in social media marketing? Want to learn how to turn likes into leads? Ready to take your social media game to the next level? It’s official, every single business or brand in the world needs a social media strategy, right now. But although Youtube, Facebook, and Instagram are all marketing goldmines, it’s tough work trying to figure out which platform to focus on. This is where the Social Media Marketing Success Strategy Workbook can help you!

The corporate world is a complex game that must be mastered in order to achieve great success and rise up the organizational ladder. There are many rewards for the winners in this game-playing environment, and as with many things in life, the corporate world can be quite brutal for the losers in this competitive ecosystem of complicated relationships and diverse behaviors that must be effectively navigated in the course of playing the strategic game. Ergo, learn to play the game of office politics or suffer the unkind consequences of being destroyed on the corporate battlefield.

Interest in applying analytics, machine learning, and artificial intelligence to sales and marketing has grown dramatically, with no signs of slowing down. This book provides essential guidance to apply advanced analytics and data mining techniques to real-world business applications.

Leadership is all about others - inspiring them to believe, then enabling that belief to become reality. That's the essence of Leadership U: it starts with U but it's not about U. Those timeless words are timelier than ever today, as leaders look to accelerate through the crisis curve. As author Gary Burnison observes, "There will likely be more change in the next two years than we have seen in the last 20." Now, in Leadership U, Burnison lays out a framework - his Six Degrees of Leadership - to show leaders how to create change.