Career Strategy

I used to think LinkedIn was a colossal waste of time - until I discovered the simple secrets to success on LinkedIn. If you want to know how to double your leads and sales using LinkedIn beyond what you thought possible...without spending hundreds of dollars on ads...or trying to become a "viral" hit.... Then this will be the most important message you ever read. Here’s why. If you've been on LinkedIn for a while, the scenario I’m about to describe may be familiar to you.... You’ve found great companies on LinkedIn, that need what you have.

If you want theory or a bird's-eye view of online/digital marketing, this book is not for you. But if your business provides a service and you want to increase the number of your clients by exploiting the power of the internet, this book will help. Because it sets out the proven, simple five-step strategy I use on a daily basis since 2011. With my strategy, you will have a clear action plan to exploit the power of the internet to increase your client numbers. It is a cost-effective strategy that will, as sure as day follows night, drive new clients to your business.

This timeless text is required listening for any business person or athlete interested in strategy. It includes a soundtrack entitled "The Mysterious Sound of Wind In the Bamboo", a 43-minute collection of Zen-inspired Japanese music by the Matsu Take Ensemble.

Entrepreneur and celebrity hairstylist Kiyah Wright knows exactly what it takes to amass wealth in the hair and beauty industry. In From Beauty to Business, Wright breaks down her seven proven success principles that helped her achieve her goals: developing a success mindset, understanding the business of the beauty business, finding your niche, diversifying with multiple streams of income, growing your platform to grow your profits, preparing for the unexpected, and planning for your future.

Think of your most valuable skill, the thing you can reliably do under pressure to deliver results. How did you learn it? Whatever your job–plumber, attorney, teacher, surgeon–decades of research show that you achieved mastery by working with someone who knew more than you did. Formal learning—school and books—gave you conceptual knowledge, but you developed your skill by working with an expert.

The real-world, battle-tested concepts in this book focus heavily on influencing your buyer’s psyche (i.e. their “operating system”) so that you enjoy: Faster conversion of prospects.

There is no lack of investment options in the current business world. However, all the prevalent investment options demand in-depth knowledge of the ins and outs of the investment options along with extensive expertise of the same. Contrary to all these options, investment in the stock market is less demanding and challenging in terms of knowledge and relevant expertise.

In this revised and updated edition of Leading Successful Change, Shea and Solomon share success stories from a host of companies including Twitter, Viacom, and the Conference of State Bank Supervisors, offering a tested method for leading successful change, which they have developed over a combined fifty years of helping organizations do just that.

Decorated Navy SEAL and successful businessman Brent Gleeson shares his revolutionary approach to navigating and leading change in the workplace - with a foreword by New York Times best-selling author Mark Owen. Inspired by his time as a Navy SEAL and building successful organizations in the business world, Brent Gleeson has created a revolutionary approach for today's existing and emerging business leaders and managers to improve their ability to successfully navigate organizational change.

Hall-of-Fame-nominated marketer, bestselling author, and Wall Street Journal cartoonist Stu Heinecke shares his fascination with weeds and how anyone can grow their business into something resilient and unstoppable. How to Grow Your Business Like a Weed applies a model to business growth, examining the successful strategies that ordinary weeds use to spread, and prosper in almost any situation.

Filled with real-world examples and actionable advice, this audiobook is perfect for newly minted startups or current entrepreneurs who wish to increase their customer base. Even if you have no marketing experience at all, you can still master the basics of cost-effective and profitable digital marketing. You simply need the right guide to lead you through the process.

How much of innovation is inspiration, and how much is hard work? The answer lies somewhere in the middle, says management thinker Peter Drucker. In this HBR classic from 1985, he argues that innovation is real work that can and should be managed like any other corporate function. Success is more likely to result from the systematic pursuit of opportunities than from a flash of genius. Indeed, most innovative business ideas arise through the methodical analysis of seven areas of opportunity.

What good are leadership skills if they are not applied consistently on a daily basis to execute strategy, advance change, and drive results? What good are you to yourself or anyone else if you are not effective in getting things done? Leadership is often aspired to with the loftiest of intentions. If I become a good leader, I can earn more money. I will become CEO. I can get people to do whatever I want.

This audiobook will make you better by teaching you how to overcome three neurological traps that block successful people, like you, from realizing your full potential. Then, it will make you faster by teaching you six patterns of opportunity - convergence, divergence, cyclicality, redirection, reduction, and acceleration. Each pattern you'll learn is a repeatable shortcut that has created fortunes for ex-criminals, reclusive billionaires, disruptive CEOs, and ordinary people who unexpectedly made it big.

Fred Joyal, the expert in dental consumer marketing, reveals how every single thing you say and do in your practice communicates a message to your patients. Everything is Marketing takes you step by step through your business, showing how little changes can have a big impact. Want to attract new patients? Convert more calls into appointments? Increase your case acceptance? Marketing can make it happen.

In Lead Like Ike, business journalist and communications guru Geoff Loftus explores 10 essential business strategies leaders can glean from Ike's role as a commander overseeing the Normandy invasion. Weaving a fly on-the-wall narrative from Ike's perspective, Loftus sweeps listeners into a gripping story that honors the sacrifice of all who fought and died on D-Day and explores the prevailing significance of fundamental leadership principles often forgotten by managers, like listen to your people, set your vision, be consistent about your message, and let your managers manage.

The original edition of Discipline Without Punishment introduced a positive approach for getting problem employees to meet - and often even exceed - job requirements. The book still delivers on that promise, and in this revised edition, Dick Grote provides new insights, along with sample dialogues, memos, and worksheets.

What can you learn from the world’s most successful companies? The Marvel Studios Story will help you understand and adopt the competitive strategies, workplace culture, and daily business practices that enabled a struggling comic book publisher to parlay the power of myth and storytelling to become one of history’s most successful movie studios.

Strategy decision making and action used to be off limits to all but the select few at the very top of an organization. It was a largely cerebral activity focused on grand long-terms plans made at annual off-site retreats away from the daily challenges of the business. That is no longer the case. The current business environment does not wait for companies to slowly adjust in an annual meeting. The relentless pace of change renders today's long-term future tomorrow's history. Does this mean strategy is no longer useful, or even feasible? No. Good strategists are needed now more than ever.

The spiritual successor to KPIs (key performance indicators), OKRs, or objectives and key results, are rapidly gaining popularity and helping some of the world's most successful businesses solve their strategic execution problems. However, some companies struggle with their implementation, finding that using OKRs as top-down directives changes little. In OKRs for All, Objectives and Key Results (OKR) expert Vetri Vellore delivers an impactful and actionable guide on how to use OKRs for more than a quarterly, executive-level review tool.