Career Strategy
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Marketing Strategy for Authors
- Auteur(s): Tao Wong
- Narrateur(s): Shannon Thompson
- Durée: 2 h et 52 min
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Marketing Strategy for Authors is designed to illuminate the process of developing a marketing strategy as an author in the 21st century. It provides a high level, strategic overview of the components of a comprehensive marketing plan that is flexible, focused and uniquely tailored to an author’s writing career. Organized into a simple and easy-to-understand format, it covers the 4 Ps of Marketing while providing helpful examples and relevant practical applications of marketing theorems.
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Marketing Strategy for Authors
- Narrateur(s): Shannon Thompson
- Durée: 2 h et 52 min
- Date de publication: 2024-04-09
- Langue: Anglais
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Marketing Strategy for Authors is designed to illuminate the process of developing a marketing strategy as an author in the 21st century. It provides a high level, strategic overview of the components of a comprehensive marketing plan.
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Prix courant: 13,00$ ou 1 crédit
Prix réduit: 13,00$ ou 1 crédit
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Exit Strategy: A Practical Guide to Selling Your Business
- How to Sell a Company for the Best Price and Ride into the Sunset
- Auteur(s): Graham Watkins
- Narrateur(s): Graham Watkins
- Durée: 3 h et 23 min
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If you want a no nonsense "crash course" in how to sell your business for the best possible price you need to hear this book.
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Exit Strategy: A Practical Guide to Selling Your Business
- How to Sell a Company for the Best Price and Ride into the Sunset
- Narrateur(s): Graham Watkins
- Durée: 3 h et 23 min
- Date de publication: 2016-10-11
- Langue: Anglais
- If you want a no nonsense "crash course" in how to sell your business for the best possible price you need to hear this book....
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Prix courant: 19,78$ ou 1 crédit
Prix réduit: 19,78$ ou 1 crédit
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A-List Angels
- How a Band of Actors, Artists, and Athletes Hacked Silicon Valley
- Auteur(s): Zack O'Malley Greenburg
- Narrateur(s): Tristan Wright
- Durée: 6 h et 44 min
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When Ashton Kutcher first heard about 50 Cent's nine-figure Vitaminwater windfall in 2007, the actor realized he'd been missing out. He soon followed the rapper's formula - seeking equity instead of cash for endorsement deals - but with a twist: as the first person to top one million Twitter followers, Kutcher leveraged his social reach to accumulate stakes in a vast range of user-hungry tech startups. A decade later, Kutcher is perhaps the brightest in a firmament of star investors from Beyoncé and Jay-Z to Jennifer Lopez and Alex Rodriguez.
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A-List Angels
- How a Band of Actors, Artists, and Athletes Hacked Silicon Valley
- Narrateur(s): Tristan Wright
- Durée: 6 h et 44 min
- Date de publication: 2020-03-10
- Langue: Anglais
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How Hollywood cashed in on the latest tech boom - and changed the face of Silicon Valley....
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Prix courant: 37,62$ ou 1 crédit
Prix réduit: 37,62$ ou 1 crédit
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New to Big
- How Companies Can Create Like Entrepreneurs, Invest Like VCs, and Install a Permanent Operating System for Growth
- Auteur(s): David Kidder, Christina Wallace
- Narrateur(s): Christina Wallace, David Kidder
- Durée: 6 h et 30 min
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Serial entrepreneurs David Kidder and Christina Wallace reveal their revolutionary playbook for igniting growth inside established companies.
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Very Tactical - Needs a reference PDF
- Écrit par Wisefrog le 2024-06-26
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New to Big
- How Companies Can Create Like Entrepreneurs, Invest Like VCs, and Install a Permanent Operating System for Growth
- Narrateur(s): Christina Wallace, David Kidder
- Durée: 6 h et 30 min
- Date de publication: 2019-04-02
- Langue: Anglais
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Serial entrepreneurs David Kidder and Christina Wallace reveal their revolutionary playbook for igniting growth inside established companies....
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Prix courant: 20,40$ ou 1 crédit
Prix réduit: 20,40$ ou 1 crédit
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Reinvent Your Business Model
- How to Seize the White Space for Transformative Growth
- Auteur(s): Mark W. Johnson
- Narrateur(s): Derek Shoales
- Durée: 4 h et 47 min
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Johnson provides an eminently practical framework for understanding how a business model actually works. Identifying its four fundamental building blocks, he lays out a structured and repeatable process for reinventing an existing business model or creating a new one and then incubating and scaling it into a profitable and thriving enterprise. In a new chapter on digital transformation, he shows how serial transformers like Amazon leverage business model innovation so successfully.
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Reinvent Your Business Model
- How to Seize the White Space for Transformative Growth
- Narrateur(s): Derek Shoales
- Durée: 4 h et 47 min
- Date de publication: 2020-12-17
- Langue: Anglais
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Reinvent Your Business Model is the strategic innovation playbook you need now and in the future....
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Prix courant: 22,26$ ou 1 crédit
Prix réduit: 22,26$ ou 1 crédit
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Rethinking Competitive Advantage
- New Rules for the Digital Age
- Auteur(s): Ram Charan
- Narrateur(s): Arthur Morey
- Durée: 5 h et 18 min
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How do you gain an edge in the digital age? In this lively, accessible guide, Ram Charan, best-selling author and advisor to some of the world's top CEOs, dissects the changing nature of competitive advantage, illustrating what it takes for companies - old and new alike - to compete against digital giants like Amazon, Alibaba, and Google.
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Rethinking Competitive Advantage
- New Rules for the Digital Age
- Narrateur(s): Arthur Morey
- Durée: 5 h et 18 min
- Date de publication: 2021-04-06
- Langue: Anglais
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Filled with behind-the-scenes stories of companies like Netflix, Amazon, Fidelity, and Alibaba, Rethinking Competitive Advantage highlights the tools these behemoths have relied on to reimagine customer experience and build competitive advantage....
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Prix courant: 20,40$ ou 1 crédit
Prix réduit: 20,40$ ou 1 crédit
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OKRs for All
- Making Objectives and Key Results Work for Your Entire Organization
- Auteur(s): Vetri Vellore
- Narrateur(s): Lee Goettl
- Durée: 6 h et 48 min
- Version intégrale
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The spiritual successor to KPIs (key performance indicators), OKRs, or objectives and key results, are rapidly gaining popularity and helping some of the world's most successful businesses solve their strategic execution problems. However, some companies struggle with their implementation, finding that using OKRs as top-down directives changes little. In OKRs for All, Objectives and Key Results (OKR) expert Vetri Vellore delivers an impactful and actionable guide on how to use OKRs for more than a quarterly, executive-level review tool.
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OKRs for All
- Making Objectives and Key Results Work for Your Entire Organization
- Narrateur(s): Lee Goettl
- Durée: 6 h et 48 min
- Date de publication: 2023-01-10
- Langue: Anglais
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In OKRs for All, Objectives and Key Results (OKR) expert Vetri Vellore delivers an impactful and actionable guide on how to use OKRs for more than a quarterly, executive-level review tool....
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Prix courant: 22,26$ ou 1 crédit
Prix réduit: 22,26$ ou 1 crédit
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LinkedIn Sales Machine
- The Secret Strategy to Generate Leads and Sales on LinkedIn - in 30 Minutes/Day
- Auteur(s): Raza Imam
- Narrateur(s): Jeffrey Alan Crowe
- Durée: 1 h et 26 min
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I used to think LinkedIn was a colossal waste of time - until I discovered the simple secrets to success on LinkedIn. If you want to know how to double your leads and sales using LinkedIn beyond what you thought possible...without spending hundreds of dollars on ads...or trying to become a "viral" hit.... Then this will be the most important message you ever read. Here’s why. If you've been on LinkedIn for a while, the scenario I’m about to describe may be familiar to you.... You’ve found great companies on LinkedIn, that need what you have.
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NOT BAD, BUT
- Écrit par Purchaser le 2021-02-02
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LinkedIn Sales Machine
- The Secret Strategy to Generate Leads and Sales on LinkedIn - in 30 Minutes/Day
- Narrateur(s): Jeffrey Alan Crowe
- Durée: 1 h et 26 min
- Date de publication: 2019-05-29
- Langue: Anglais
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I used to think LinkedIn was a colossal waste of time - until I discovered the simple secrets to success on LinkedIn. If you want to know how to double your leads and sales using LinkedIn beyond what you thought possible...without spending hundreds of dollars on ads....
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Prix courant: 8,71$ ou 1 crédit
Prix réduit: 8,71$ ou 1 crédit
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Start Telling People
- The Guide to Marketing Strategy and Brand Building for Future-Defining Startups
- Auteur(s): Chris Matthews
- Narrateur(s): Chris Matthews
- Durée: 5 h et 31 min
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At some point, every early-stage start-up needs to stop being a secret and start telling people. As your engineering and development work begins to take shape, building fast attention and strong demand become essential—and just buying ads won't be enough. Matthews provides frameworks, examples, and interviews that reinforce the book’s central thesis: Marketing is a discipline, not just an activity. The book offers practical, jargon-free ideas that seamlessly blend marketing fundamentals with the functional realities of fast-paced, growth-focused start-ups.
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Start Telling People
- The Guide to Marketing Strategy and Brand Building for Future-Defining Startups
- Narrateur(s): Chris Matthews
- Durée: 5 h et 31 min
- Date de publication: 2023-09-26
- Langue: Anglais
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At last, a book focused on revealing the marketing strategies, tactics, and opportunities unique to early-stage start-ups as they emerge, grow, and change the world....
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Prix courant: 25,00$ ou 1 crédit
Prix réduit: 25,00$ ou 1 crédit
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Beyond Digital
- How Great Leaders Transform Their Organizations and Shape the Future
- Auteur(s): Paul Leinwand, Mahadeva Matt Mani
- Narrateur(s): Stephen Bowlby
- Durée: 8 h et 6 min
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In their new book, Paul Leinwand and Mahadeva Matt Mani, both members of the PwC US partnership and the Strategy & Global team, help leaders navigate these profound and historical shifts and provide a road map for reshaping their companies. Building on major new body of research, along with case studies of companies on the vanguard of this major shift, the authors identify the seven imperatives that leaders must follow as the digital age continues to evolve
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Beyond Digital
- How Great Leaders Transform Their Organizations and Shape the Future
- Narrateur(s): Stephen Bowlby
- Durée: 8 h et 6 min
- Date de publication: 2021-12-28
- Langue: Anglais
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In their new book, Paul Leinwand and Mahadeva Matt Mani, both members of the PwC US partnership and the Strategy & Global team, help leaders navigate these profound and historical shifts and provide a road map for reshaping their companies....
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Prix courant: 22,26$ ou 1 crédit
Prix réduit: 22,26$ ou 1 crédit
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Cybersecurity Leadership
- Powering the Modern Organization
- Auteur(s): Mansur Hasib
- Narrateur(s): Mansur Hasib
- Durée: 7 h et 3 min
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Cybersecurity involves people, policy, and technology. Yet most books and academic programs cover only technology. Hence the implementation of cybersecurity as a people powered perpetual innovation and productivity engine is not done. People think they can buy cybersecurity as a product when in fact the discipline is the modern practice of digital business strategy. People also equate cybersecurity with information security or security alone. However, security is a state, while cybersecurity is a process.
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Cybersecurity Leadership
- Powering the Modern Organization
- Narrateur(s): Mansur Hasib
- Durée: 7 h et 3 min
- Date de publication: 2015-02-25
- Langue: Anglais
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Cybersecurity involves people, policy, and technology. Yet most books and academic programs cover only technology....
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Prix courant: 25,00$ ou 1 crédit
Prix réduit: 25,00$ ou 1 crédit
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Ignite Your Sales Strategy
- A Field Guide to Accelerating Your Pipeline
- Auteur(s): Steve Gielda, Kevin Jones
- Narrateur(s): Kevin Jones
- Durée: 3 h et 47 min
- Version intégrale
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After listening to Ignite Your Sales Strategy: A Field Guide to Accelerating Your Pipeline, you’ll be able to think and act strategically, construct a seamless sales pipeline process, understand your customers’ buying factors for each unique sale, proactively manage the key influencers, navigate the competitive landscape, and assess the true value of your solution.
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Ignite Your Sales Strategy
- A Field Guide to Accelerating Your Pipeline
- Narrateur(s): Kevin Jones
- Durée: 3 h et 47 min
- Date de publication: 2022-11-16
- Langue: Anglais
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After listening to Ignite Your Sales Strategy: A Field Guide to Accelerating Your Pipeline, you’ll be able to think and act strategically, construct a seamless sales pipeline process, understand your customers’ buying factors....
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Prix courant: 18,74$ ou 1 crédit
Prix réduit: 18,74$ ou 1 crédit
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Lean Recruitment
- Effective Recruiting Strategy
- Auteur(s): Ade Asefeso MCIPS MBA
- Narrateur(s): Heston Mosher
- Durée: 2 h et 40 min
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This audiobook outlines how you might use Lean to do more with less within your recruitment process. This audiobook is used to remind ourselves again that the core idea of Lean is to maximize customer value while minimizing waste.
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Lean Recruitment
- Effective Recruiting Strategy
- Narrateur(s): Heston Mosher
- Durée: 2 h et 40 min
- Date de publication: 2018-06-11
- Langue: Anglais
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This audiobook outlines how you might use Lean to do more with less within your recruitment process. This audiobook is used to remind ourselves again that the core idea of Lean is to maximize customer value while minimizing waste....
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Prix courant: 8,71$ ou 1 crédit
Prix réduit: 8,71$ ou 1 crédit
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Woo, Wow, and Win
- Service Design, Strategy, and the Art of Customer Delight
- Auteur(s): Thomas A. Stewart, Patricia O'Connell
- Narrateur(s): Mike Chamberlain
- Durée: 8 h et 44 min
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Best-selling authors and business experts Thomas A. Stewart and Patricia O'Connell contend that most companies, both digital and brick-and-mortar, B2B or B2C, are not designed for service - to provide an experience that matches a customer's expectations with every interaction and serves the company's needs. When customers have more choices than ever before, study after study reveals that it's the experience that makes the difference.
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Woo, Wow, and Win
- Service Design, Strategy, and the Art of Customer Delight
- Narrateur(s): Mike Chamberlain
- Durée: 8 h et 44 min
- Date de publication: 2016-11-29
- Langue: Anglais
- Woo, Wow, and Win reveals the importance of designing your company around service and offers clear, practical strategies based on the idea that the design of services is different from manufacturing....
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Prix courant: 32,41$ ou 1 crédit
Prix réduit: 32,41$ ou 1 crédit
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The Art of Military Strategy
- Lessons from Sun Tzu, Alexander the Great, and Napoleon Bonaparte
- Auteur(s): Joseph Steele
- Narrateur(s): Adam Breazeale
- Durée: 1 h et 12 min
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The Art of Military Strategy: Lessons from Sun Tzu, Alexander the Great and Napoleon Bonaparte introduces listeners to the leadership, strategies, and battle exploits of these three great men. With this audiobook, you’ll understand how they influenced their generations and the impact they've had on the history of the world.
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The Art of Military Strategy
- Lessons from Sun Tzu, Alexander the Great, and Napoleon Bonaparte
- Narrateur(s): Adam Breazeale
- Durée: 1 h et 12 min
- Date de publication: 2019-04-11
- Langue: Anglais
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The Art of Military Strategy: Lessons from Sun Tzu, Alexander the Great and Napoleon Bonaparte introduces listeners to the leadership, strategies, and battle exploits of these three great men....
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Prix courant: 8,71$ ou 1 crédit
Prix réduit: 8,71$ ou 1 crédit
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The Story Engine
- An Entrepreneur's Guide to Content Strategy and Brand Storytelling Without Spending All Day Writing
- Auteur(s): Kyle Gray, Tom Morkes - foreword, Kim Doyal - introduction
- Narrateur(s): Kyle Gray, Tom Morkes - foreword, Kim Doyal - introduction
- Durée: 5 h et 12 min
- Version intégrale
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Every entrepreneur has a story to tell, whether they’re running seven-figure startups or small personal brands. Your story is the most powerful asset you have at your disposal. It can cut through the noise and connect you with your customers. Content marketing is one of the most affordable and powerful digital marketing tools available to tell your story at scale. The Story Engine provides a clear, concise, and actionable strategy to reap the benefits of inbound marketing.
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The Story Engine
- An Entrepreneur's Guide to Content Strategy and Brand Storytelling Without Spending All Day Writing
- Narrateur(s): Kyle Gray, Tom Morkes - foreword, Kim Doyal - introduction
- Durée: 5 h et 12 min
- Date de publication: 2018-06-13
- Langue: Anglais
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Every entrepreneur has a story to tell. Your story is the most powerful asset you have at your disposal. The Story Engine provides a clear, concise, and actionable strategy to reap the benefits of inbound marketing....
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Prix courant: 25,00$ ou 1 crédit
Prix réduit: 25,00$ ou 1 crédit
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Marketing Management
- 8 in 1 Guide to Master Strategy, Branding, Digital Marketing, Social Media, Analytics, Content, Business Development, & Mobile Marketing
- Auteur(s): Santino Spencer
- Narrateur(s): Harry Thompson
- Durée: 12 h et 5 min
- Version intégrale
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Marketing Management contains eight manuscripts in one book to help your business grow to new heights with expert marketing techniques.
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Marketing Management
- 8 in 1 Guide to Master Strategy, Branding, Digital Marketing, Social Media, Analytics, Content, Business Development, & Mobile Marketing
- Narrateur(s): Harry Thompson
- Durée: 12 h et 5 min
- Date de publication: 2023-08-16
- Langue: Anglais
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Marketing Management contains eight manuscripts in one book to help your business grow to new heights with expert marketing techniques....
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Prix courant: 31,26$ ou 1 crédit
Prix réduit: 31,26$ ou 1 crédit
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Moving to Outcomes
- Why Partnerships Are the Future of Marketing
- Auteur(s): Robert Glazer, Matt Wool
- Narrateur(s): Robert Glazer
- Durée: 3 h et 39 min
- Version intégrale
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Partnership marketing is not new; it has existed in many different forms, and under many different names (such as affiliate marketing) for decades. However, thanks to transformative changes in enabling technology and pricing models, as well as a change in both supply and demand, partnership marketing now exists in a more automated, scalable form that few companies have fully leveraged to date. Moving to Outcomes will unlock the keys and show readers how to do so for themselves.
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Moving to Outcomes
- Why Partnerships Are the Future of Marketing
- Narrateur(s): Robert Glazer
- Durée: 3 h et 39 min
- Date de publication: 2022-03-22
- Langue: Anglais
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From bestselling author Robert Glazer and co-author Matt Wool comes a revolutionary approach to partnership marketing.
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Prix courant: 17,48$ ou 1 crédit
Prix réduit: 17,48$ ou 1 crédit
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Lead with We
- The Business Revolution That Will Save Our Future
- Auteur(s): Simon Mainwaring
- Narrateur(s): Simon Mainwaring
- Durée: 12 h et 40 min
- Version intégrale
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The global coronavirus pandemic has thrown into stark relief how "business as usual" is no longer serving us. The economic, business, and environmental models of the past do not reflect our current realities. And for our economy - for us - to survive, we need nothing less than a seismic shift in the way we do business.
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Lead with We
- The Business Revolution That Will Save Our Future
- Narrateur(s): Simon Mainwaring
- Durée: 12 h et 40 min
- Date de publication: 2022-01-18
- Langue: Anglais
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The global coronavirus pandemic has thrown into stark relief how "business as usual" is no longer serving us. The economic, business, and environmental models of the past do not reflect our current realities....
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Prix courant: 27,83$ ou 1 crédit
Prix réduit: 27,83$ ou 1 crédit
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Escaping the Growth Curse
- The Path to Stronger Corporate Strategy
- Auteur(s): Yves Doz, Keeley Wilson, Jill Ader - foreword
- Narrateur(s): Stephen Caffrey
- Durée: 8 h et 52 min
- Version intégrale
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Au global
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Performance
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Histoire
As companies mature, their underlying growth naturally slows-this is called the 'growth curse'. It's a pervasive problem that plagues companies, CEOs, and board members alike. In order to safeguard a company's future, a strategic form of governance in which the board plays a more active role on behalf of all stakeholders, must be activated.
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Escaping the Growth Curse
- The Path to Stronger Corporate Strategy
- Narrateur(s): Stephen Caffrey
- Durée: 8 h et 52 min
- Date de publication: 2024-08-27
- Langue: Anglais
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Sustainable company growth isn't just a pipedream. This three-part blueprint is your guide to avoiding the traps that cause growth to stall.
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Prix courant: 22,26$ ou 1 crédit
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