Career Strategy

A year's worth of management wisdom, all in one place. We've reviewed the ideas, insights, and best practices from the past year of Harvard Business Review to keep you up to date on the most cutting-edge, influential thinking driving business today. With authors from Ginni Rometty to Robert I. Sutton and company examples from Maersk to Nvidia, this volume brings the most current and important management conversations right to your fingertips.

A quick-and-easy guide to core business and career concepts - no MBA required. The ability to negotiate a deal. Confidence to oversee staff. Complete, accurate monitoring of expenses. In today's business world, these are must-have skills. But all too often, comprehensive business books turn the important details of best practices into tedious listening that would put even a CEO to sleep. From hiring and firing to strategizing and calculating revenues, Negotiating 101 is an easy-to-understand road map of today's complex business world.

Becoming the Boss is a brisk, tech-savvy success manual filled with real-world, actionable tips from an expert. Lindsey Pollak defines what Millennial generation leadership is and draws on original research, her own experience, and interviews with young managers and entrepreneurs to share the secrets of what makes them successful leaders - and shows young professionals how to rise in their own careers.

While playing hooky from a conference in Boston a few years back, three former colleagues from Northwestern's Kellogg School of Management hopped in a car and headed on a road trip. They pulled into a shoe store in Maine and noticed that the sales help was unusually pushy. After a few questions, they discovered the store had a "secret shopper" program, in which employees would be marked down if they were not sufficiently aggressive with customers. A lightbulb went off.

What if you discovered a blueprint that could grow your brand’s reputation and loyalty, dramatically reduce customer-service issues, produce content and technology, and cement a powerful, lasting relationship between you and your customers? Harness the power of communities, both inside and outside of your organization, to drive value and revenue, activate your employees’ and customers’ talents, and create a highly engaged, loyal customer base.

Anchored by Softway’s own transformational journey, Love as a Business Strategy offers a new, people-first framework for achieving any business outcome - written by folks that aren’t fans of run-of-the-mill business books. Love as a Business Strategy doesn’t preach or mislead, rather it lays out the blueprints for better business outcomes - like better employee engagement, enhanced patient experiences, and increased efficiency - then walks you through it step-by-step.

Digital transformation is much more than building a digital infrastructure to gather and process data. It is about understanding how digital technologies enable the creation of innovative services and products. It is about identifying new competitive positions and business models and thinking critically about how to both create and capture value. Strategy in the Digital Age directly engages these concerns and provides a comprehensive roadmap for planning a successful digital strategy and executing a digital transformation in organizations.

Elevate your digital presence and master the art of online branding with the "Digital Branding Power Pack, 2 in 1 Bundle: Social Media Marketing Strategy for Business and Instagram Playbook." This essential audiobook bundle is designed to guide you through the complexities of digital marketing and social media to help you create a powerful and recognizable brand online.

In this revealing business advice book, the magic of the World Famous Pike Place Fish Market proves a dynamic example of what a group of people can create when they are aligned and living a powerful vision. Here for the first time, owner John Yokoyama explains in his own words just how he transformed his business into a workplace that is renowned worldwide.

The Art of War is an ancient Chinese military treatise dating from the fifth century BCE). The work, attributed to the ancient Chinese military strategist Sun Tzu (Sunzi), comprises 13 chapters, each devoted to an aspect of warfare and its application to military tactics and strategy. It contains a detailed analysis of the Chinese military, from weapons and strategy to rank and discipline as well as the importance of intelligence and espionage in war.

Like it or not, how you present yourself plays an important role in your career success. But what if you are ready to upgrade your image to support your career ambitions, but feel stuck in a rut, or don’t even know where to start? In Look Like the Leader You Are, workwear stylist Lizzie Edwards enables you to create an effortless and stylish work wardrobe that works by sharing her proven seven Rs process.

You are not alone. Finally, here is a book that gets to the heart of what professional women really want. You have had enough of 60-hour workweeks, the day care dash, and the vacations that never get taken. You want to work, but on your own terms. Women have power. In Womenomics, journalists Shipman and Kay deal in facts. Companies with more women managers are more profitable and report higher levels of employee satisfaction.

Johnson provides an eminently practical framework for understanding how a business model actually works. Identifying its four fundamental building blocks, he lays out a structured and repeatable process for reinventing an existing business model or creating a new one and then incubating and scaling it into a profitable and thriving enterprise. In a new chapter on digital transformation, he shows how serial transformers like Amazon leverage business model innovation so successfully.

Filled with real-world examples and actionable advice, this audiobook is perfect for newly minted startups or current entrepreneurs who wish to increase their customer base. Even if you have no marketing experience at all, you can still master the basics of cost-effective and profitable digital marketing. You simply need the right guide to lead you through the process.

This book is a complete beginners guide to fully grasping the ways of utilising pay per click advertising to have a wider customer reach and expand your business. It explains how to use tools such as Google Analytics and search engine optimisation to achieve more reaches on search engines when keywords are typed and how to apply the use of Google, Facebook, and YouTube into a combination as a single strategy.

Cybersecurity is one of the world’s fastest growing, most exciting fields—but that doesn’t mean it’s easy to enter the industry and succeed. Now there’s a complete guide to creating a great cybersecurity career, whether you’re migrating to cybersecurity from another field or already a cybersecurity professional.

Inside Leadership in Diversity and Inclusion, you’ll discover how a team brimming with different cultural backgrounds can create better innovation and ingenuity; the largest hurdles and how to overcome them; the true meaning behind the terms “microaggressions", “unconscious bias", “privilege", and “antiracism” and how these terms apply to your business, proven techniques that you can implement to bring about major change and inclusive leadership, and much more!

The inability to set good strategy can sink a company - and a leader's career. A recent Wall Street Journal study revealed that the number one most sought after executive skill by organizations is strategic thinking, but few leaders have that skill set.

The extraordinary breakthrough management program - heralded by GE, Motorola, and AlliedSignal - that is sweeping corporate America with its unprecedented ability to achieve superior financial results. Six Sigma is the most powerful breakthrough management tool ever devised, promising increased market share, cost reductions, and dramatic improvements in bottom-line profitability for companies of any size. The darling of Wall Street, it has become the mantra of Fortune 500 boardrooms around the world because it works.

Sun Tzu’s The Art of War is the master key to power and victory and is the most important book ever written on overcoming obstacles and defeating your foes. All of the book’s millennia-old wisdom can be yours in a single sitting. Discover today why The Art of War has guided soldiers, generals, martial artists, and seekers throughout the ages.