Career Strategy

This book takes an entertaining approach to teaching practical strategies for success in everyday decision-making. Its 101 lessons can change your life by teaching you to see competition from a completely new perspective. The book is full of stories, jokes, and quotes based on strategic principles that go back 2,500 years to Sun Tzu's The Art of War.

What do top sales reps from around the globe, spanning diverse cultures, have in common? The answer may surprise you. In Authentic SALES, Travis takes you on a journey to uncover the universal traits of the most successful sellers. If you’re desiring to excel in sales, It’s your ticket to transforming your sales approach from rote scripts to genuine purposeful connections. Drawing from years as a top-performing rep and observations from countless international sales reps, Travis McCoy challenges the conventional sales playbook that restricts and confines.

We all use strategy in our everyday lives—whether in business, sports, games, pursuing a potential partner, politics, arms races, peace negotiations, or even personal disagreements. This book distills twelve years of research, interviews, and analysis into a comprehensive guide on the essence of strategy. It concisely outlines the most critical elements of strategy and presents over 300 real-world examples of strategic and tactical applications.

Struggling with an ingrained negative attitude? There's real hope for you! You can change and become a winner. You can develop the attitude of mind which brings peace, courage, and success.

Duty of Care: An Executive's Guide for Corporate Boards in the Digital Era offers a much-needed guide for board directors and leaders who need to get up to speed and close their digital knowledge gap in order to make the right decisions about digital technology investment and deployments. Written in easy-to-understand language, this audiobook targets directors and executives who want to protect themselves from risks ranging from massive cyber security breaches to digital infrastructure investment mistakes.

Filled with real-world examples and actionable advice, this audiobook is perfect for newly minted startups or current entrepreneurs who wish to increase their customer base. Even if you have no marketing experience at all, you can still master the basics of cost-effective and profitable digital marketing. You simply need the right guide to lead you through the process.

Facing organizational silos or resistance to change? Stakeholders pulling in different directions? Can’t align, get real buy-in, or jumpstart implementation? The problem is traditional planning no longer guarantees success. Rapid change, uncertainty, new technologies, and a flatter world call for a new approach. The award-winning Strategy-In-Action tells how companies ended the long-standing divorce between planners and implementers.

Imagine if you could see the playbook that returned a struggling tech empire to the top of the tech leaderboard. The Microsoft Story will help you understand and adopt the competitive strategies, workplace culture, and daily business practices that enabled the tech company to once again become a leading tech innovator.

Here’s the cold, hard truth: Ideas are cheap. Product follow-through is where the money is spent and made. That’s where heroes are forged, and excellent product design sparks what eventually becomes major growth. Today, products need to grow their user bases...from scratch, again and again. This book is a guide to the vital work of shaping a product into its sustaining engine. It’s a design-focused companion to methodologies like product-led growth.

The Guiding Purpose Strategy is a stimulating deep dive into the transformational power of purpose. Looking through the lens of contemporary brand management, The Guiding Purpose Strategy provokes fresh thinking, illustrates through case studies, and offers a hands-on framework to start your very own path toward finding your inner why.

This audiobook outlines how you might use Lean to do more with less within your recruitment process. This audiobook is used to remind ourselves again that the core idea of Lean is to maximize customer value while minimizing waste.

Leaders all around the world at organizations of any size and type will benefit by shedding their obsolete notions about strategy and becoming more resilient. Bringing Strategy Back rises to the challenge and presents a new prescriptive model. It introduces four "strategic shock absorbers" that enable leaders to build resilient organizations that can withstand even the most unexpected global turbulence.

Digital marketers tap into an unprecedented ability to discover and reach motivated customers at scale. Now more than ever, digital marketing strategies are the key for emerging brands, new and veteran entrepreneurs, and businesses of all sizes to convert customers in digital spaces. In Digital Marketing for Business 2023, the author distills a decade’s worth of marketing experience into a crash course that covers everything from marketing fundamentals to sophisticated digital strategies.

OKRs are about goals bigger than the next story, or even epic. They prioritise purpose and strategy over the ever looming, high maintenance backlogs we all know too well. OKRs are important to agile teams because they deal with the big things, they inspire forward thinking, encourage engage senior leaders, and help debug strategy. Acclaimed author Allan Kelly describes why you should use OKRs, how to write them successfully, how to set measurable KRs, execute against OKRs in an agile environment to deliver outcomes, and the pitfalls and problems to avoid so you can deliver your outcomes.

After listening to Ignite Your Sales Strategy: A Field Guide to Accelerating Your Pipeline, you’ll be able to think and act strategically, construct a seamless sales pipeline process, understand your customers’ buying factors for each unique sale, proactively manage the key influencers, navigate the competitive landscape, and assess the true value of your solution.

Do you want to know how I sold over 100,000 books with no fancy marketing team, no literary agent, no pre-existing list of customers, and zero industry connections? Are you ready to discover how I hit number one best-seller in multiple categories and garnered thousands of five-star ratings and reviews…using a systematic (and honest) approach that can be replicated by any nonfiction author willing to follow the very simple steps? Well, I’m about to tell you.

Technobody - maker of wearable technologies - is under attack. Its strategic plan is slowly being killed by the top strategy villains every company faces: bad meetings (Meeting Menace), fire drills (Fire Driller), silos (Silo-Clops), too many priorities (Dr. Yes), and many others. They are members of the Anti-Strategy Squad (A.S.S.), a gang whose mission is to cause mass strategycide and global bankruption. But Technobody, led by its fearless managers and three superheroes - StrategyMan, Innovatara, and Purposeidon - it will summon all of its strategic thinking powers.

I have spent many years trying to make money in various ways until I realized that blogging is the most enjoyable and comfortable way to do it, which gave me the results I want. So what I have learned and experienced, I want to share with you. Learn and find out steps to understand a blogging world that will finally allow you to earn the money you truly want. The fundamentals are almost the same every year, which will allow you to make money anytime. Stop the analysis and paralysis and just focus on fundamentals, which will yield the results you truly desire.

The extraordinary breakthrough management program - heralded by GE, Motorola, and AlliedSignal - that is sweeping corporate America with its unprecedented ability to achieve superior financial results. Six Sigma is the most powerful breakthrough management tool ever devised, promising increased market share, cost reductions, and dramatic improvements in bottom-line profitability for companies of any size. The darling of Wall Street, it has become the mantra of Fortune 500 boardrooms around the world because it works.

Digital Marketing MBA provides a proven solution to business leaders, executives, marketing consultants, and marketing professionals alike. This method works through three phases: market intelligence, strategy development, and guided implementation. Each phase is connected to the next, making one cohesive plan. However, they are divided into two parts each, making it simple to follow and to move along quickly.