Career Strategy

Since the groundbreaking work of Robert S. Kaplan and David P. Norton, the concept of the Balanced Scorecard has achieved increasing popularity in the business world. In this book, the authors draw on their extensive experience with scorecard projects to provide a step-by-step method for introducing the Balanced Scorecard into an organization. This book will provide senior and operational managers, consultants, and business academics with a comprehensive view of emerging Balanced Scorecard practice supported by both business advice and a theoretical foundation.

Sin dagli albori dell'era industriale, le imprese hanno ingaggiato una battaglia senza quartiere per accaparrarsi un vantaggio nel sanguinante oceano rosso della competizione, colmo di rivali che lottano per un potenziale di profitti sempre più ridotto. Ma quali prospettive di crescita potrebbero avere se, invece, operassero senza alcuna concorrenza, in uno spazio di mercato incontestato, dalle possibilità illimitate come quelle di un oceano blu?

The tilt (tilt): 1. The shift in business and economic power from countries of the north to the fast-developing markets and economies of the south - not only China, India and Brazil, but also the Middle East and parts of Africa. 2. The result of unstoppable forces, including the volatile global financial system, digitization, the rise of state capitalism and a new global middle class that is both youthful and urban- forces by which industries and economies rapidly emerge and change the global playing field.

As we are constantly on our electronic devices, we have come to distrust curated media and traditional PR. Stephen Denny and Paul Leinberger have found that people now want to make their own decisions based on raw footage, real-time updates, and unfiltered livestreams. How, then, do marketing executives and others gain consumer trust? These Fortune 500 consultants present the answer in Unfiltered Marketing.

In business, and in life, everything is changing fast, apart from how we behave. Our ways of thinking and making decisions have changed little since we lived in agricultural and industrial societies, but the problems we now need to solve are entirely different. It requires a revolution in thinking and behavior to meet the challenges that now face us and to avoid disaster we need to totally rethink the model. Part business biography, part business blueprint, Total Rethink explains how this can be done.

Short, sweet, and jam-packed with incredibly valuable insights, this audiobook explains why year-long marketing should not be your dominant focus, and explains the exponential benefits of mattering to your most loyal customers just a few times per year.

Written from the point of view of someone achieving business success in today's turbulent economy, Forget Strategy. Get Results offers you a fresh way of thinking about successfully managing any sort of business, under any conditions. Controversial, thought-provoking, and entertaining, it delivers TelecityGroup founder and CEO Michael Tobin's OBE unconventional approach to management and shares the lessons he's learned on his path to building one of the world's largest data center provider companies.

You’re about to discover powerful insight into the CDL business that has been buried deep within the hearts of the millionaire truck drivers. Truckers are the lifeline of any country. Food, fuel, fashion—you name it! Everything depends on the trucking industry to move cargo from point A to point B. The CDL business is one of the biggest cash cows in the world, eyeing a market worth of over $730 billion in the US alone. And with a little over 900,000 truckers employed in the US, the CDL trucking industry is running short on people and BIG on opportunities.

In Startup Strategy: The Art of the Start for Solopreneurs, Even if You Already Started... best-selling author Ric Thompson gives you the tools and step-by-step systems you need to create a solid business strategy and then use that strategy to start and manage your business successfully. Within this audio, you will learn the importance of donning your CEO hat and how to work ON your business rather than only working IN your business.

Here with wit and wisdom, Herb Cohen reveals his own conceptual canopy—a step-by-step approach for establishing and maintaining mutually satisfying long-term relationships. Emphasizing the importance of style (manner and means) over substance (terms and conditions), and by use of recognizable anecdotes and examples, you will learn how to transform an opponent into a genuine partner.

Every executive acknowledges the importance of having a business strategy, but when it comes to creating and implementing a strategy for their organization, the “how” and “what” of strategic planning becomes elusive.

Inbound Content is a step-by-step manual for attracting the right people, turning them into leads, and closing them into customers. Today, everyone knows that content is king. It's how we engage, how we inform, and how we pass the time; content is everywhere, and if you're not leveraging its power to promote your business, you've already been left behind. Having a website and social media is not enough; if you truly want to take advantage of unprecedented levels of connectedness, you have to create content that draws customers in.

Duty of Care: An Executive's Guide for Corporate Boards in the Digital Era offers a much-needed guide for board directors and leaders who need to get up to speed and close their digital knowledge gap in order to make the right decisions about digital technology investment and deployments. Written in easy-to-understand language, this audiobook targets directors and executives who want to protect themselves from risks ranging from massive cyber security breaches to digital infrastructure investment mistakes.

Most organizations have the same weakness. There is a gap between their careful plans and what happens at the point where the sales force meets the customer. In his 25 years combating profit-killers for Fortune 500 companies, Gregg Crawford has seen this again and again. Companies have almost everything they need to succeed. All that's missing is one final connection: the last link.

Investors today are being fed lies and distortions, are being exploited and neglected. In the wake of the last decade’s rush to invest by millions of households and Wall Street’s obsession with short-term performance, a culture of gamesmanship has grown among corporate management, financial analysts, brokers, and fund managers, making it hard to tell financial fantasy from reality, salesmanship from honest advice. In Take on the Street, Arthur Levitt—former chairman of the Securities and Exchange Commission—shows how you can take matters into your own hands.

The Big Bing will be a mandatory addition to the library of everyone who works for a living, or would like to. For nearly 20 years, Stanley Bing's funny, wise, pleasantly mean-spirited, and at times even useful columns have delighted readers in the pages of Esquire, Fortune, and a variety of other national publications. Bing has lived the last two decades inside the belly of the corporate beast, clawing his way to the top of one of the great multinational companies in the cosmos.

Designed to carry tomorrow's leaders into the 21st century, this guide carries through on the strengths that made its predecessor a classic, offering contributions from an international team of experts from today's top business schools. You'll get an overview of all the major business school topics: management, finance, economics, marketing, leadership, strategy, and much more.

The paradigms of big business have changed. Incumbents of the old guard find themselves superseded by digitally-charged, data-fueled organizations that leverage platform-based business models. How can pre-digital businesses survive? They're loaded with resources, brand power, and embedded networks, they just need a new playbook. Chasing Digital is that playbook. Outlining a clear and detailed framework, this book is designed to help leaders redesign their organization from the bottom up by leveraging their strengths to create a new competitive advantage in the digital economy.

By common definition, a professional is anyone who possesses the skills and knowledge necessary for a career - whether as a surgeon, a software engineer, or a plumber. But according to Subroto Bagchi, our increasingly global marketplace demands more. In a world where the foolish, selfish, and unethical decisions of a few have affected the lives of millions, The Professional urges listeners to act responsibly and reexamine "business as usual".

In "The Consumer's Journey to Purchasing Funeral Services: A Marketing Roadmap for Growing Market Share and Revenue," Bill A Johnston, a leading expert on Facebook ads for the funeral home industry, reveals the strategic marketing insights you need to become the market leader in your area. This comprehensive guide takes you through the consumer's journey from initial awareness to becoming a loyal, retained customer.