Career Strategy

What is a personal brand? Can I build a personal brand? How does it help me? Why do movie actors, singers, TV anchors, and athletes earn millions of dollars? Could I be globally famous like them? Can I get better returns from my marketing? If any of these questions are swirling in your mind, this book has your answers. In one book, you get a completely new perspective to improve your life by building a valuable personal brand and gaining confidence, just as it has for countless others globally. Follow the easy step-by-step process and be amazed at the rapid results.

As successful CEOs devote their time and energy to growing their companies in a fast-paced world of global trade, high technology, and fierce competition, the how of business—also known as organizational culture—can be neglected. The repercussions include losing your most talented people, damaging your reputation, and wreaking havoc on company growth. Through the use of real-life examples and client conversations, organizational psychologist and master coach Dr. Shahrzad Nooravi shares three models for driving a strong culture.

What's the secret to wowing your customers while maintaining a loyal and dedicated workforce? Drawing upon time-tested strategies that have propelled Enterprise, the nation's number-one car-rental company, from a single location in St. Louis to a $9-billion global powerhouse, noted business author Kirk Kazanjian reveals how your company can consistently outperform and outsmart the competition.

Extrayendo de los libros exitosos de John Maxwell, Liderazgo REAL explora principios eternos en el estilo único del doctor Maxwell. De manera concisa y directa, Maxwell se enfoca en las cualidades esenciales, necesarias y ya comprobadas de un verdadero liderazgo: influencia, integridad, actitud, visión, resolución de problemas, relaciones, desarrollo de equipos y auto disciplina. Esta serie en formato de audio, guía a los lectores a través de pasos prácticos para desarrollar el verdadero liderazgo en sus vidas y en las vidas de los demás.

You have a great product. You have top-notch talent. You have a process that’s been carefully mapped out. So, what’s missing? Executive, speaker, and leadership authority Billy Ray Taylor points to a lack of clarity on strategy that makes it impossible for your employees to understand how their activities fit within the company’s overall vision and to take true ownership of their careers. In this groundbreaking guide, Taylor reveals how his proprietary LinkedX Process can help your organization cultivate extreme ownership at every level, from top management to front-line employees.

Disrupted: Strategy for Exponential Change details a practical approach for being disruption ready, the fundamentals of a 21st Century strategic framework - Strategy in Action (SiA), and examples of organizations leveraging disruption. Disrupted is the distillation of the wisdom of Resilient Futures' 25-plus years of researching and applying SiA in the USA and Australia.

In Strategy: Live a Productive and Strategic Life through Mental Focus, Confidence, and Commitment, you are going to learn about the power of being a “life strategist”. You will start by looking at your biggest dreams and desires, then you will begin formulating a strategy to bring all of them into reality.

Join the author on a journey to explore the fascinating and colorful dimensions of wisdom and examine the creation of a legacy of wisdom across generations. Practical scientific research and entertaining multigenerational family stories come together to offer a complex look at what the word wisdom truly represents, how individuals develop it, and how we pass it on. The world's greatest thinkers and the world's greatest grandmas are on the same page when it comes to the impact of applied wisdom in our lives.

In a compilation of fascinating stories, Dr. Jim Webb shares a view of visionary leaders who defied the odds to create extraordinary, lasting results in diverse environments. While guiding listeners on a journey through some of the world’s finest institutions and the influencers who produced and directed radical improvements, he shines a light on a variety of these exceptional leaders. Innovators Who Changed the World profiles the history of those who created, built, and guided organizations and people through transformation and changed the world in the process.

In "The Consumer's Journey to Purchasing Funeral Services: A Marketing Roadmap for Growing Market Share and Revenue," Bill A Johnston, a leading expert on Facebook ads for the funeral home industry, reveals the strategic marketing insights you need to become the market leader in your area. This comprehensive guide takes you through the consumer's journey from initial awareness to becoming a loyal, retained customer.

Why are gender equality initiatives not helping all women equally? Why does there continue to be a lack of Black women in senior management and leadership? How can the mindsets and strategies of companies whose approach is to focus on gender first, and only then to look at race, be changed to become more intersectional and inclusive? Closing the Gap serves to contextualize how companies unintentionally position Black women in situations where they cannot thrive or reach their full potential.

The world of trading might be scary and unstable. Many of the traders are struggling to take advantage of the market, and the number one reason for that is because the strategies that used to work in the past are no longer working today. If you're a conservative investor - one who'd like to play safe - you'll prefer consistent gain over a big, risky profit with a higher chance of losing it. Learn about the updated investing strategies that exist in the market today.

You can make money from home, and it's not even that difficult! With the help of this audiobook, you'll finally be able to take control of your life much sooner than you ever thought possible! Whether you simply want more free time to spend with your family or you want to become a digital nomad, traveling from country to country doing whatever you want, this audiobook will give you the knowledge needed to do just that.

Corporations are the most powerful entities on the planet. Unfortunately, many have had a long record of unprecedented and unbridled environmental degradation, social transgressions, and governance secrecy. Since by law they are beholden to their shareholders, some philanthropic trusts, pension funds, and other institutional investors have used shareholder advocacy to press for changes in corporate policy. But individual investors have largely been silent, thinking themselves powerless.

Innovation expert Marion Debruyne explains how to become an outside-in organization by constantly connecting with the market to anticipate changes, converting customer insights into actionable change and collaborating with others where their own capabilities fall short. Packed with real world examples from leading global companies, Customer Innovation provides the framework needed to shift from a product-oriented to a solutions-oriented focus and from a transaction-based to a co-creation-based customer relationship.

In this groundbreaking book, T.J. Waters has turned his experience collecting and analyzing competitive intelligence for the CIA into effective strategies for businesses wanting to stay on the leading edge of their industries. The book describes a practical process from planning (identifying competitive threats and determining the resources needed to counter them) through implementation (creating an organizational strategy) to execution (collecting key information and turning it into bottom-line results).

Big data - the enormous amount of data that is created as virtually every movement, transaction, and choice we make becomes digitized - is revolutionizing business. Offering real-world insight and explanations, this audiobook provides a roadmap for organizations looking to develop a profitable big data strategy...and reveals why it's not something they can leave to the I.T. department. Think Bigger is an essential resource for anyone who wants to ensure that their company isn't left in the dust.

"One Report" refers to an emerging trend in business taking place throughout the world where companies are going beyond separate reports for financial and nonfinancial (e.g., corporate social responsibility or sustainability) results and integrating both into a single integrated report. At the same time, they are also leveraging the Internet to provide more detailed results to all of their stakeholders and for improving their level of dialogue and engagement with them.

Google is not only the number one search engine in the world, it is also the number one website in the world. Only five percent of site visitors search past the first page of Google, so if you're not in those top 10 results, you are essentially invisible. Winning the Game of Googleopoly is the ultimate road map to page-one domination (POD).

The Culture Conduit is a comprehensive guide to not only human resources in the workplace, but human connections in everyday life. While the main focus of this book lies in the corporate world, Steph Honami expands upon this and shows us how the various pieces of our business and personal worlds come together, and how culture lies at the heart of it all. From toxic friends and toxic leaders to setting boundaries and earning trust, page by page we learn a little more about how to become better versions of ourselves.