Channel Marketing

YouTube has the eyes and ears of two billion monthly users. YouTube Channels for Dummies, 2nd Edition offers proven steps to attracting a chunk of those billions to your personal or business channel. This updated guide offers insight from a quartet of YouTube channel content creators, managers, marketers, and analysts as they share the secrets of creating great content, building an audience, and interacting with your viewers.

Masterson and Tribby understand the importance of multi-channel marketing. Through their combined 59 years of business experiences - working with companies such as Agora Inc. and their Early to Rise e-newsletter, as well as other distinct products - they know what it takes to increase business success and now share their invaluable insights with you. Written in a straightforward and accessible style, they offer a detailed look at 12 of today's most important marketing channels.

The book explains what it takes to build and manage partner channels in the software industry. The book uses the business model framework introduced by Alexander Osterwalder. It provides a practical guide for organizing the activities required to design productive partner programs as well as implement these programs for the recruitment and management of partners that will find, win, make, keep, and grow happy customers on our behalf.

Today's customers have more buying options than ever before. They don't care if it's direct or indirect. They don't mind if it's not your preferred sales model. And they don't like it when you try to tell them how to buy from you. If you want your customers to keep buying - and your company to keep growing - you need to rethink and retool the way you're selling. You need to go "hybrid". The Hybrid Sales Channel shows you how to integrate, invigorate, and maximize the direct and indirect sales channels you already have.

You’re losing time, money, and opportunity if your marketing and advertising are underperforming. And with all the brand-new advances in generating leads and sales – your current marketing approach could probably be doing much better. But with all the options out there, it’s difficult to know where to begin. Should you use social media? Digital advertising? Or direct mail? Multichannel integrated marketing is the only advertising approach that strategically combines all of these approaches – and more – to help you get supercharged results.

Get new customers quickly, easily, and cheaply. Learn how to generate leads and acquire customers and users with the most cost-effective and modern techniques. Learn from a former college marketing instructor with over 10 years' experience working for companies large, medium, and small, who holds an MBA in marketing from Northwestern University.

Join the global phenomenon now. YouTube is the second largest search engine and the third most popular website we use on the Internet today. Creating a channel in YouTube is essential to becoming a part of this global phenomenon. Building a successful YouTube channel is not a one-day or quick process. It can take time; lots of it. Listen for a step-by-step guide to creating a YouTube account, starting a channel, and joining the global phenomenon!

A concise and structured approach to third-party sales management that blends many of the tools and the rigor of Sandler Training with specific guidance for channel managers.

Whether you're an experienced marketer or just starting out, this comprehensive guide to YouTube marketing is a must-listen for anyone looking to take their online presence to the next level.

Nowadays, people do not just go on YouTube to watch some funny clips of people falling down, cute cats purring, or babies hilariously laughing. It has grown into an extensive platform for the distribution and exchange of valuable information—from makeup tips and cooking to practically anything under the sun. YouTube is now known to be a great way to be famous and earn money just by making videos from the comfort of your bedroom. By learning the strategies mentioned in this book, you will be able to put them into practice and start working your way up to building your career.

The power of YouTube to connect with audiences cannot be denied. The platform has become more than just a video-sharing site and a creative outlet. It has turned into a powerful marketing tool to bring ideas, products, and services in front of a massive audience. It does not matter if the business is small, medium, or large, YouTube has leveled the playing field for everyone.

From creating an account and growing a following to receiving your first payment, easy steps on how to make YouTube work for you are explained and presented in an easy-to-follow guide.

Marketing Multiplied is your comprehensive guide to indirect channel marketing. Building on more than 40 years of combined experience, Mike Moore and Peter Thomas explore topics such as how best to engage channel partners, how to create programs that generate outcomes, how to develop the right mix of content, recruiting and hiring talented people, and how to provide meaningful incentives to your channel partners that motivate them to deliver results.

Get step-by-step training of the five ways to monetize your videos, get more views.

The secret to creating the ultimate, successful YouTube channel. Do you have a YouTube channel that you spend all your free time on to perfect, and yet you still don’t get the reach or increase in subscribers you hope for? Are you considering starting your own channel but want to make sure you’re doing it right the first time around? Every successful YouTuber in the world has made a branded channel and influenced millions through a trial-and-error process. They have made mistakes throughout their careers, learned from them, and built their channels based on those lessons.

If you want to discover the secrets behind building your brand by creating an influential, money-making YouTube channel, then keep reading...The potential for reaching a huge audience through YouTube is undeniable. Every single person in that audience is a potential target. If you reach them, they can engage and grow your brand. But you need to learn the secrets of reaching that audience. There are proven methods to influencing the market and building your brand through YouTube. You just need to know what they are.

Any media platform the size of YouTube offers major financial opportunity. In this book, you'll learn how to harness your creative impulses to build, promote, and monetize a YouTube channel.

This book will help you develop a successful strategy to build awareness for your brand, increase your audience, keep your audience engaged, and most importantly, make money on YouTube.

This book is entirely dedicated to teaching you everything you need to know when it comes to growing a YouTube gaming channel and making it into a living for you. All concepts in the book have been broken down into easy-to-understand terms that make it appropriate even for people starting from scratch.

In Selling Naked, Hubble Contacts cofounder and co-CEO Jesse Horwitz shows entrepreneurs and enterprise companies alike precisely how to conceive, launch, and grow an e-commerce brand by using paid marketing social media channels. Horwitz shows entrepreneurs how to test consumer interest before spending a dime by placing mock ads on Facebook and other social media. Using this method, Hubble Contacts got an astonishing 2,000 signups in four days, and as a result, raised $3.5 million in seed money.