Cognitive Science

What does it mean to “be you” - that is, to have a specific, conscious experience of the world around you and yourself within it? There may be no more elusive or fascinating question. Historically, humanity has considered the nature of consciousness to be a primarily spiritual or philosophical inquiry, but scientific research is now mapping out compelling biological theories and explanations for consciousness and selfhood.

In Remember, neuroscientist and acclaimed novelist Lisa Genova delves into how memories are made and how we retrieve them. You'll learn whether forgotten memories are temporarily inaccessible or erased forever and why some memories are built to exist for only a few seconds (like a passcode) while others can last a lifetime (your wedding day). You'll come to appreciate the clear distinction between normal forgetting (where you parked your car) and forgetting due to Alzheimer's (that you own a car).

How did human minds become so different from those of other animals? What accounts for our capacity to understand the way the physical world works, to think ourselves into the minds of others, to gossip, read, tell stories about the past, and imagine the future? These questions are not new: they have been debated by philosophers, psychologists, anthropologists, evolutionists, and neurobiologists over the course of centuries. One explanation widely accepted today is that humans have special cognitive instincts.

Best-selling author Mark Sloan is the creator of the popular blog Endalldisease, which delivers evidence-based health information and has helped tens of thousands of people get healthy. After losing his mother to cancer at age 12, Mark has committed his life to finding safer and more effective therapies for diseases of all kinds. Methylene Blue is your ultimate guide for understanding what disease is, what disease isn’t, and how to use methylene blue to dramatically enhance your health and quality of life.

The Mind Illuminated is the first how-to meditation guide from a neuroscientist who is also an acclaimed meditation master. This innovative book offers a 10-stage program that is deeply grounded in ancient spiritual teachings about mindfulness and holistic health and also draws from the latest brain science to provide a road map for anyone interested in achieving the benefits of mindfulness.

Whether you load your iPod with Bach or Bono, music has a significant role in your life - even if you never realized it. Why does music evoke such powerful moods? The answers are at last becoming clear, thanks to revolutionary neuroscience and the emerging field of evolutionary psychology. Both a cutting-edge study and a tribute to the beauty of music itself, This Is Your Brain on Music unravels a host of mysteries that affect everything from pop culture to our understanding of human nature.

When it comes to setting and achieving your goals, how you think influences what you do. Whether developing a sustainable relationship with food, jump-starting a new fitness routine to shoot for a certain number on the scale, or tackling a health issue, mindset is key to meeting your goals—but it can also often be the most neglected element in any attempt to change behavior. While you might know what you want to do, the key to success is understanding why you want to do it, and how you make a plan that works for you in the long term.

AlphaBrain is the investor's guide to achieving more, doing better, and reaching higher. At its core, the magnitude of your success is based on the quality of your decisions. The problem is that human beings are poor decision-makers; we tend to approach problems after they arise instead of planning for them in advance. This book offers a way to understand and plan for the human mind's usual tendencies to help you make smarter investment decisions.

We live in a gendered world, where we are ceaselessly bombarded by messages about sex and gender. On a daily basis, we face deeply ingrained beliefs that sex determines our skills and preferences, from toys and colors to career choice and salaries. But what does this constant gendering mean for our thoughts, decisions, and behavior? And what does it mean for our brains? Drawing on her work as a professor of cognitive neuroimaging, Gina Rippon unpacks the stereotypes that surround us from our earliest moments and shows how these messages mold our ideas of ourselves.

Cognitive behavior therapy, which has been adapted to treat so many problems, has also brought data-driven and data-yielding treatment to insomnia. Focusing on this evidence-based modality, cognitive behavioral treatment of insomnia (CBT-I) is a much-needed treatment manual that provides clinicians with the whys and hows of this approach in concise and practical terms.

More than 100 years ago, the American philosopher William James wrote that the knowledge that we must die is "the worm at the core" of the human condition - a universally shared fear that informs all our thoughts and actions, from the great art we create to the devastating wars we wage.

How do you make a change in your life when the tools you used to rely on start letting you down? Whether we’re struggling with a problem, a bad habit, or life in general, we often think we need to “tough it out” or “try harder.” But when we do that, our brains double down on the patterns that got us stuck in the first place. Fortunately, the science of sensation provides the key.

Daniel C. Dennett—preeminent philosopher and cognitive scientist—has spent his career creating the basis for a naturalistic account of consciousness with acumen and elegance. I’ve Been Thinking traces the development of Dennett’s own intellect and instructs us how we too can become good thinkers. Dennett’s restless curiosity leads him from his childhood in Beirut to Harvard, and from Parisian jazz clubs to “tillosophy” on his tractor in Maine. Along the way, he reveals the breakthroughs and misjudgments that shaped his paradigm-shifting philosophies.

Size explains the regularities—and peculiarities—of the key processes shaping life (from microbes to whales), the Earth (from asteroids to volcanic eruptions), technical advances (from architecture to transportation), and societies and economies (from cities to wages).

In The Influential Mind, neuroscientist Tali Sharot takes us on a thrilling exploration of the nature of influence. We all have a duty to affect others - from the classroom to the boardroom to social media. But how skilled are we at this role, and can we become better? It turns out that many of our instincts - from relying on facts and figures to shape opinions, to insisting others are wrong or attempting to exert control - are ineffective because they are incompatible with how people's minds operate.

The brain is our most vital and complex organ. It controls and coordinates our actions, thoughts and interactions with the world around us. It is the source of personality, of our sense of self, and it shapes every aspect of our human experience. Yet most of us know precious little about how our brains actually work, or what we can do to optimise their performance. Combining the latest scientific research with storytelling and advice, Supercharge Your Brain reveals everything you need to know about how your brain functions, and what you can do to keep it in peak condition.

For many people who have trouble sleeping, each night is an anxious odyssey where getting a good night’s sleep feels like a battle to win rather than a basic biologic process. Hello Sleep is a guide for people with insomnia to help them shift their relationship with sleep, so that it stops being a battle and starts being enjoyable and natural again. It is a practical, self-guided tour through evidence-based interventions for chronic insomnia.

Every day we speak to ourselves and to each other, about ourselves and about others. Whether ruminating on a past event alone or gossiping with a group of friends, we move through life in a state of near-constant chatter - even during those moments we profess to wanting nothing more than some peace and quiet. So, why do we do it, and what purpose does talking serve? In this paean to conversation, neuroscientist Shane O'Mara encourages us to marvel at our brains distinct mechanisms for communicating.

If you're in a job interview, how should you think about the mindset of the interviewer? If you've just been promoted, how do you handle the tensions of managing former peers? And what are the telltale mental signs that it's time to start planning your next career move? Professor, author, and popular radio host Art Markman focuses on three essential elements of a successful career - getting a job, excelling at work, and finding your next position - and expertly illustrates how cognitive science, especially psychology, sheds fascinating and useful light on each of these elements.

This essential guide helps teachers refine their approach to fundamental challenges in the classroom. Based on research from cognitive science and formative assessment, it ensures teachers can offer all students the support and challenge they need and can do so sustainably. Written by an experienced teacher and teacher educator, the book balances evidence-informed principles and practical suggestions.