Cognitive Science

We forget our passwords. We pay too much to go to the gym. We think we'd be happier if we lived in California (we wouldn't), and we think we should stick with our first answer on tests (we shouldn't). Why do we make mistakes? And could we do a little better? We human beings have design flaws. Our eyes play tricks on us, our stories change in the retelling, and most of us are fairly sure we're way above average.

Lorsque les techniques habituelles de vente et de marketing sont insuffisantes, trop coûteuses et lentes, il faut trouver une approche alternative, capable de comprendre, d’interpréter et de modifier la perception d’un produit ou d’un service aux yeux des utilisateurs.

There's no one-size-fits-all model for the important decisions that can alter the course of a life, an organization, or a civilization. But Farsighted explains how we can approach these choices more effectively and how we can appreciate the subtle intelligence of choices that shaped our broader social history.

The brain is our most vital and complex organ. It controls and coordinates our actions, thoughts and interactions with the world around us. It is the source of personality, of our sense of self, and it shapes every aspect of our human experience. Yet most of us know precious little about how our brains actually work, or what we can do to optimise their performance. Combining the latest scientific research with storytelling and advice, Supercharge Your Brain reveals everything you need to know about how your brain functions, and what you can do to keep it in peak condition.

In "Brain Health Action Plan," Dr. Teryn Clarke provides a comprehensive guide to safeguarding your brain health and reducing the risk of Alzheimer’s disease through simple yet effective lifestyle changes. Drawing on years of expertise in neuroscience and patient care, Dr. Clarke presents practical strategies to take control of your cognitive vitality. From nutrition and exercise to stress management and sleep optimization, each chapter is packed with actionable advice backed by the latest scientific research.

Are you sick and tired of bad habits dictating your life? Have you tried endless other solutions but nothing seems to work for more than a few weeks? Do you finally want to say goodbye to trauma/PTSD and discover something which works for you?...you can utilize principles of neuroplasticity to improve cognitive flexibility, eliminate depression, and so much more without experiencing any negative side effects and without spending a lot of money!

If you're in a job interview, how should you think about the mindset of the interviewer? If you've just been promoted, how do you handle the tensions of managing former peers? And what are the telltale mental signs that it's time to start planning your next career move? Professor, author, and popular radio host Art Markman focuses on three essential elements of a successful career - getting a job, excelling at work, and finding your next position - and expertly illustrates how cognitive science, especially psychology, sheds fascinating and useful light on each of these elements.

In Strange Tools: Art and Human Nature, philosopher and cognitive scientist Alva Noë raises a number of profound questions: What is art? Why do we value art as we do? What does art reveal about our nature? Drawing on philosophy, art history, and cognitive science, and making provocative use of examples from all three of these fields, Noë offers new answers to such questions. He also shows why recent efforts to frame questions about art in terms of neuroscience and evolutionary biology alone have been and will continue to be unsuccessful.

Professor Jim Davies's fascinating and highly accessible book, Riveted, reveals the evolutionary underpinnings of why we find things compelling. Drawing on work from philosophy, anthropology, religious studies, psychology, economics, computer science, and biology, Davies offers a comprehensive explanation to show that in spite of the differences between the many things that we find compelling, they have similar effects on our minds and brains.

From studies of bonobos in the wild to visits with the iconic painter Jasper Johns and the renowned decision-making expert Daniel Kahneman, Small looks across disciplines to put new scientific findings into illuminating context while also revealing groundbreaking developments about Alzheimer’s disease. The next time you forget where you left your keys, remember that a little forgetting does a lot of good.

This 10th anniversary edition of the beloved classic features 10 new stories written by Dr. Robbins that help listeners gain deeper insight into the role our brains play in shaping our thoughts and actions, and what we can do to be more curious and open-minded in our diverse world. Based on his study of the fields of behavioral science and cognitive neuroscience, Robbins explores unconscious bias in many of its forms, including availability bias, confirmation bias, anchoring bias, and others.

If you want to impress people with your critical-thinking skills, then check out this comprehensive audiobook with two manuscripts in one: Critical Thinking and Logical Fallacies.

Why do we vividly recall a traumatic childhood event but forget where we left our keys five minutes ago? How can a scent take us back fifty years while a colleague's name eludes us? In this compact introduction, two leading psychological researchers describe memory—how it works and why it sometimes doesn't; how it can be tricked, trained, or improved; and what changes with time. In a manner as engaging as it is informative, Fergus Craik and Larry Jacoby explain the strengths and weaknesses of memory.

Edited by John Brockman, publisher of Edge.org, Thinking presents original ideas by today's leading psychologists, neuroscientists, and philosophers who are radically expanding our understanding of human thought.

L'essor de l'intelligence artificielle produit des bouleversements dans tous les champs de notre vie. Qu'il s'agisse de son impact sur la géopolitique, l'emploi, de la part toujours plus importante que prennent les robots dans notre vie ou de la question de la maîtrise de nos données personnelles, cette révolution technologique génère de l'angoisse.

Brain science and cognitive psychology is one of the most versatile psychological specialty areas today - and one of the most in demand. So whether it be for study and research purposes or for self development, this is the perfect book for you!

Bradley Sickler offers a timely theological, scientific, and philosophical analysis of cognitive science, arguing that the brain is more complex than what can be explained by science alone. Navigating questions about the brain, religion, and science, Sickler guides listeners to confidently affirm that the Christian worldview offers the most compelling vision of the true nature of humanity.

No matter how busy or stressful your day, with ten-minute steps and quick exercises you can better understand your experiences and learn how to survive setbacks. The book covers everything from dealing with worry and anxiety and building your confidence, to creating healthy life habits and positive relationships. It includes questions to reflect on and things to try out in your everyday life. Using evidence-based approaches like CBT and mindfulness, 10 Minutes to Better Mental Health will help you to get the best out of life and become the person you want to be.

New chapters on the brain, intersectionality, and parents. Simple, proven strategies that schools can start using today. With a view through an economic lens that has only become sharper and more focused since its initial publication in 1995, the premise owned by A Framework for Understanding Poverty is unchanged: Middle-class understandings of children and adults in poverty are often ill-suited for connecting with people in poverty and helping them build up the resources to rise out of poverty and into self-sufficiency.