Cognitive Science

An "elegant", "engrossing" (Carol Tavris, Wall Street Journal) examination of what we think we know about the brain and why - despite technological advances - the workings of our most essential organ remain a mystery.

We forget our passwords. We pay too much to go to the gym. We think we'd be happier if we lived in California (we wouldn't), and we think we should stick with our first answer on tests (we shouldn't). Why do we make mistakes? And could we do a little better? We human beings have design flaws. Our eyes play tricks on us, our stories change in the retelling, and most of us are fairly sure we're way above average.

From studies of bonobos in the wild to visits with the iconic painter Jasper Johns and the renowned decision-making expert Daniel Kahneman, Small looks across disciplines to put new scientific findings into illuminating context while also revealing groundbreaking developments about Alzheimer’s disease. The next time you forget where you left your keys, remember that a little forgetting does a lot of good.

Do you want to improve your brain power by thinking critically in your daily life? Are you interested in deepening your understanding without judgement, bias, or manipulation? Are you seeking confidence in your arguments and wish to think more efficiently? If you find yourself wanting to know more about critical thinking strategies, you’ve found the perfect solution. This workbook is for the individual who wants to think clearly and organized - for the person who wants to make the best decisions for themselves. Critical thinking is a mindset more than a technique.

Story isn't just one way to persuade. It's the way. It's built into the architecture of the brain, and has been since early humans gathered around the camp fire, trying to figure out how to outsmart the lion next door. In Story or Die, story coach Lisa Cron sets out to decode the power of story, first by examining how the brain processes information, translates it into narrative, and then guards it as if your life depends on it.

This 10th anniversary edition of the beloved classic features 10 new stories written by Dr. Robbins that help listeners gain deeper insight into the role our brains play in shaping our thoughts and actions, and what we can do to be more curious and open-minded in our diverse world. Based on his study of the fields of behavioral science and cognitive neuroscience, Robbins explores unconscious bias in many of its forms, including availability bias, confirmation bias, anchoring bias, and others.

New chapters on the brain, intersectionality, and parents. Simple, proven strategies that schools can start using today. With a view through an economic lens that has only become sharper and more focused since its initial publication in 1995, the premise owned by A Framework for Understanding Poverty is unchanged: Middle-class understandings of children and adults in poverty are often ill-suited for connecting with people in poverty and helping them build up the resources to rise out of poverty and into self-sufficiency.

For ages, global corporations have been lecturing small organizations and not-for-profits on how to get things done. As it turns out, it should have been the other way around. In this groundbreaking audiobook, award-winning researcher Paulo Savaget shows how the most valuable lessons about problem-solving can be learned from the scrappiest groups. Savaget draws most of his examples from small organizations dedicated to social action that have made an art form out of subverting the status quo and have proved themselves adept at achieving massive wins with minimal resources.

Professeurs, parents, éducateurs, psychologues, vous trouverez dans ce livre audio les grands jalons et repères de l'histoire de l'éducation et de la psychologie de l'enfant. Vous y découvrirez aussi la synthèse des résultats les plus actuels des sciences cognitives et du cerveau sur les apprentissages : lire, écrire, compter, penser (ou raisonner) et respecter autrui.

Lorsque les techniques habituelles de vente et de marketing sont insuffisantes, trop coûteuses et lentes, il faut trouver une approche alternative, capable de comprendre, d’interpréter et de modifier la perception d’un produit ou d’un service aux yeux des utilisateurs.

For decades, technology encouraged people to squander their time and intellect as passive consumers. Today, technology has finally caught up with human potential. In Cognitive Surplus, Internet guru Clay Shirky forecasts the thrilling changes we will all enjoy as new digital technology puts our untapped resources of talent and goodwill to use at last.

Fresh out of medical residency, Dr. Benjamin Gilmer joined a rural North Carolina clinic only to find that its previous doctor shared his last name. Dr. Vince Gilmer was loved and respected by the community—right up until he strangled his ailing father and then returned to the clinic for a regular week of work. Vince’s eventual arrest for murder shocked his patients. How could their beloved doctor be capable of such violence? The deeper Benjamin looked into Vince’s case, the more he became obsessed with discovering what pushed a good man toward darkness.

L'essor de l'intelligence artificielle produit des bouleversements dans tous les champs de notre vie. Qu'il s'agisse de son impact sur la géopolitique, l'emploi, de la part toujours plus importante que prennent les robots dans notre vie ou de la question de la maîtrise de nos données personnelles, cette révolution technologique génère de l'angoisse.

How does a neural network become a brain? While neurobiologists investigate how nature accomplishes this feat, computer scientists interested in AI strive to achieve this through technology. The Self-Assembling Brain tells the stories of both fields, exploring the historical and modern approaches taken by the scientists pursuing answers to the quandary: What information is necessary to make an intelligent neural network? As Peter Robin Hiesinger argues, "the information problem" underlies both fields.

La situation est inédite. Jamais, dans l'histoire de l'humanité, nous n'avons disposé d'autant d'informations et jamais nous n'avons eu autant de temps libre pour y puiser loisir et connaissance du monde. Nos prédécesseurs en avaient rêvé : la science et la technologie libéreraient l'humanité. Mais ce rêve risque désormais de tourner au cauchemar.

From the author of the New York Times bestseller Mind Wide Open comes a groundbreaking assessment of popular culture as it's never been considered before: through the lens of intelligence. Forget everything you’ve ever read about the age of dumbed-down, instant-gratification culture.

In Strange Tools: Art and Human Nature, philosopher and cognitive scientist Alva Noë raises a number of profound questions: What is art? Why do we value art as we do? What does art reveal about our nature? Drawing on philosophy, art history, and cognitive science, and making provocative use of examples from all three of these fields, Noë offers new answers to such questions. He also shows why recent efforts to frame questions about art in terms of neuroscience and evolutionary biology alone have been and will continue to be unsuccessful.

Many of us assume that who we really are is something deep inside us, an inner sanctuary that contains our true selves. In Who You Are, Michael Spivey argues that the opposite is true: that you are more than a brain, more than a brain and body, and more than all your assumptions about who you are.

Brain science and cognitive psychology is one of the most versatile psychological specialty areas today - and one of the most in demand. So whether it be for study and research purposes or for self development, this is the perfect book for you!

Several factors play in to whether you will suffer from cognitive decline and develop Alzheimer's disease - lifestyle, health conditions, environment, and genetics, for example. But now there is scientific evidence indicating that diet plays a bigger role in brain health than we ever thought before. In Diet for the MIND, one of the leaders in this research provides an easy, noninvasive, and effective way to prevent cognitive decline and reduce the risk of Alzheimer's disease through diet and lifestyle.